Youtube Marketing

YouTube Funnel Idea 1 - The Direct Sale Preview 04:01

Welcome to this new section of the YouTube Marketing course. This section is all about the different types of sales funnels you can set up using YouTube videos. In this lesson, you'll learn how to set up a direct sales funnel.

YouTube Funnel Idea 2 - The Soft Sale Preview 05:25

In this lesson of the YouTube Marketing course, you'll learn about a new sales funnel type - the soft sales funnel, which is similar to the direct sales funnel but different in the type of video posted to YouTube.

YouTube Funnel Idea 3 - The Email Marketing Funnel Preview 11:34

In this lesson of the YouTube Marketing course, you'll learn how to create a traditional marketing funnel with email sequences, opt-in forms, and lead magnets.

YouTube Funnel Idea 4 - The Subscriber Funnel Preview 03:53

In this lesson of the YouTube Marketing course, you'll learn how to create a funnel that increases the number of subscribers you have for your channel.

YouTube Funnel Idea 5 - YouTube Ad Revenue Preview 06:03

In this lesson of the YouTube Marketing course, you'll learn how to make money on YouTube with YouTube ads - another simple funnel.

YouTube Funnel Idea 6 - Promoting Your Videos Preview 01:14

In this lesson of the YouTube Marketing course, you'll learn how to set up a funnel by creating your own advertisements or promotions on YouTube.

Case Study: Phil's Landing Pages Preview 09:58

Here's an inside look at Phil's landing pages - where he is sending YouTube traffic.

Get More Views with Better SEO Preview 10:54

In this lesson of the YouTube Marketing course, you'll learn how to get more views on your videos by optimizing your video's SEO (search engine optimization).

What Types of Videos Should You Create? Preview 06:37

In this lesson of the YouTube Marketing course, you'll learn some new ideas for different types of videos you should make as a business.

Why Do Subscribers Matter? Preview 06:33

In this lesson of the YouTube Marketing course, you'll learn why subscribers matter - and why it should be a focus of yours in your marketing.

Get More Subscribers with a Gleam.io Giveaway Preview 09:44

Use Gleam to run your own giveaways to increase your subscribers!

Where Should You Put Links? Preview 04:11

In this lesson of the YouTube Marketing course, you'll learn about the different places to put links to your website on YouTube.

Make Sure You Have Calls to Action Preview 04:49

In this lesson of the YouTube Marketing course, you'll learn to what calls to action are, and how to put them in your video properly.

Internal Linking - What's That? Preview 02:01

In this lesson of the YouTube Marketing course, you'll learn about internal linking - which increases the number of views and subscribers for your channel.

Get More Video Resources & Tips Preview 01:50

Types of Ads on YouTube Preview 02:27

In this lesson of the YouTube Marketing course, you'll learn about the different ad formats on YouTube.

Chart: YouTube Ad Types Preview 00:03

Here is a chart of the different ad types so you can easily understand what formats are available to you.

The Quick and Easy Way to Create YouTube Ads/Promotions Preview 15:00

Advanced YouTube Ads - Part 1 - Set Up Your Ad Campaign Preview 09:58

In this lesson of the YouTuber Marketing course, you'll learn advanced strategies for setting up a YouTube ad with AdWords. This video shows you how to get started, choose your bidding strategy, and start a campaign.

Advanced YouTube Ads - Part 2 - Choose Who Sees Your Ad including Retargeting Preview 05:53

In this lesson of the YouTuber Marketing course, you'll learn advanced strategies for setting up a YouTube ad with AdWords. This video shows you how to choose who sees the video, including retargeting people who visited your website.

Advanced YouTube Ads - Part 3 - Choose Where Your Ad Shows Up Preview 05:03

In this lesson of the YouTuber Marketing course, you'll learn advanced strategies for setting up a YouTube ad with AdWords. This video shows you how to change the placement of the ad - showing it on specific channels or even specific videos from your competition.

Advanced YouTube Ads - Part 4 - Design your Ad Preview 05:39

In this lesson of the YouTuber Marketing course, you'll learn advanced strategies for setting up a YouTube ad with AdWords. This video will show you how to design your ad, including directing people to specific URLs and calls to action.

Introduction to the YouTube Basics Lessons Preview 01:12

Welcome to a new section of the YouTube Marketing course! In this section, you'll learn all of the basics for creating your first YouTube Channel!

Start Your YouTube Channel Preview 02:59

In this lesson of the YouTube Marketing Course, let's walk through creating your YouTube channel.

Design and Add Channel Art Preview 07:23

In this lesson of the YouTube Marketing Course, and YouTube section, set up your channel art.

Add Your Channel Description Preview 02:41

In this lesson of the YouTube Marketing Course, and YouTube section, add a proper description to your YouTube channel.

Customize Your Channel Layout Preview 04:26

In this lesson of the YouTube Marketing Course, and YouTube section, learn how to customize the layout of your channel.

Increase YouTube Subscriptions by 400% Preview 00:19

Learn a quick trick to increasing YouTube subscriptions by as much as 400%!!!

Add a YouTube Channel Trailer Preview 02:29

In this lesson of the YouTube Marketing Course, learn how to add a YouTube channel trailer - and what you should include in that channel trailer.

Verify Your Channel and More Important Settings Preview 06:34

In this lesson of the YouTube Marketing Course, verify your channel to get more options like live streaming, longer videos, and other important settings.

Upload Defaults, Featured Content, and Branding Preview 06:01

In this lesson of the YouTube Marketing Course, set your upload defaults to make your uploading more efficient. Also, add featured content and branding to increase views and subscribers.

Uploading a Video: titles, Descriptions, Thumbnails, and Tags Preview 11:41

In this lesson of the YouTube Marketing Course, go through a typical YouTube upload - learning how to write better SEO-friendly titles, descriptions, tags, and a thumbnail.

YouTube Keyword Research Preview 05:39

In this lesson of the YouTube Marketing Course, you'll learn how to do keyword research to find YouTube video topics.

Adding YouTube Cards and End Screens Preview 07:53

In this lesson of the YouTube Marketing Course, learn how to add YouTube Cards and End Screens that make your video clickable both on mobile and desktop.

YouTube Analytics Preview 06:08

In this lesson of the YouTube Marketing Course, learn how to check out the analytics to improve your channel.

YouTube SEO: Watch Time vs. View Count Preview 03:33

In this lesson of the YouTube Marketing Course, you'll learn how SEO works on YouTube, and why watch time is more important than view counts.

The Community Tab Preview 02:17

In this lesson of the YouTube Marketing Course, learn how to use the community tab to quickly respond to comments and messages. Also, find subscribers with the biggest following - great for partnering with.

Going Live on YouTube Preview 04:07

In this lesson of the YouTube Marketing Course, learn how to Go Live on YouTube.

Free Music Library on YouTube Preview 01:37

In this lesson of the YouTube Marketing Course, learn how to find free music for your videos on YouTube.

Spy on Your Competitors with Social Blade Preview 04:02

In this lesson of the YouTube Marketing Course, learn how to spy on your competition with Social Blade. Also, see projections for your very own channel.

TubeBuddy Tutorial: Optimize Your YouTube Experience Preview 13:02

Learn how to use the TubeBuddy YouTube extension to be more efficient at publishing YouTube videos.

It's All About Video Quality Preview 01:13

Welcome to a new section of the YouTube Marketing course! This section is all about making better videos with whatever equipment you have!

What You Need to Make a Great Video Preview 03:17

Here are the key elements to making a great video:

Camera

You need anything to capture video. We’ve used everything from smartphones to $50k+ cameras. Of course some cameras have more capabilities than others (resolutions/slow motion/etc), but for everyone starting out a smartphone or cheap DSLR is fine. It’s all about knowing what your camera is capable and how to make it look its best.

Subject

A great video needs a subject. You need something or someone captivating with a story. Even if you’re making commercial projects, the more interesting your story (or how you present it) is, the better response your video will have. A story that has heart, that someone can relate too will be better than one without.

Light

You need light to expose your video,  ‘to make it bright enough’.  Light comes both naturally and artificially. Natural light comes from the sun, while artificial light is man-made. Not only is light essential to expose your video, but it also helps tell your story by creating a mood.

Audio

Audio is another essential piece of video. While a video doesn’t need audio to technically make it a video, audio can make or break your video. Knowing how to record great audio in any environment is essential. Luckily, there are different microphones that help you in different situations.

Edit

Some say that editing is where the story is build. You use editing to not only put together the best camera takes, but also to create emotion, add comedy, and increase engagement with things like music, graphics, and color grading.

Distribution

Great videos should be seen, and we live in an amazing world where we can freely share our videos around the world to anyone with a computer. You need to know how to make it easy for people to find your videos, and expand your reach with tools like social media.

What Type of Video Should You Make? Preview 02:47

Much of what makes a video successful happens before the production. These next three tips will help you come up with the right video for your purpose.

What’s your end goal?

To create the right video, you need to know what your end goal is. Are you trying to entertain with a music video or comedy sketch? Are you trying to teach with a tutorial or educational documentary? Are you trying to sell with a commercial or promotional video? What's the best way to visually show this genre of video? You can achieve your goal with any type of video, but generally there is one type that will accomplish your goal best.

Who is your target audience?

While it would be great if every person in the world was interested in watching your video, that’s probably not the case. You need to find out who your target audience is. These are people searching for stories like yours who are more likely to like and share your video and help it reach even more people. Before making your next video, really think about who you want to reach with it. Keep them in mind as you write a script, come up with shots, and design a style through editing.

Where do you want to share?

Different platforms call for different types of videos. Youtube is great for creators putting out consistent work looking for an audience already searching for video content. Vimeo is for higher quality creative video makers aspiring to be paid for their video work, not just use video as a tool for their business. Twitter and Instagram are great for shorter videos. Facebook is another place you can upload directly to. It’s also a place you can share links to your videos from YouTube or Vimeo.

We recommend YouTube as the ultimate place to grow a video brand and audience. But if you’re a business that already has an audience on multiple platforms, it’s a good idea to make specific content for each platform. At the same time, it’s easier to grow if you focus on one platform.

How to Come Up with Great Video Ideas Preview 05:05

Great videos start with a great story.

And videos are one of the best mediums of telling stories - we live in a visual world. You might already have the perfect story in your mind. Other times, you might need to come up with a story. Or maybe you’re starting a YouTube channel, but don’t know what to make your videos about.

This lesson will cover different ways to come up with great video ideas.

Planning Your Video Preview 03:30

Pre-production is important, even for videos that seem like they don’t need it. We spent weeks preparing for this video course - writing outlines, scripts, planning shoot days and locations, writing out shot lists.

For us, pre-production includes: concept, timeline, equipment list, personnel list, budget.

Depending on if you’re making this video for yourself or for another company, you might need to write up a treatment and pitch it to your client. This includes a description of the work, schedule, and how much it will cost. This can also act a sort of “Bible” for you to come back to when you feel you may have lost sight of your original vision.

This lesson in the video production bootcamp will teach you how to plan your video.

Does Equipment Matter? Preview 01:34

This section of the course is put together for those of you interested in equipment. We always get questions about equipment we recommend, so in the following lessons we will cover the equipment we recommend at the time of filming. 

Technology changes rapidly and that’s why we try to make this course ‘camera agnostic’... meaning we believe you can shoot great videos with any camera, and they way we teach the course should work for you… no matter what camera you’re using.

Camera Recommendations Preview 06:00

In this lesson of the video production bootcamp, we'll give you our recommendations for choosing a camera on any budget. Don't forget to download our PDF guide that gets updated with our latest recommendations.

Microphone Recommendations Preview 04:37

In this lesson of the video production bootcamp, we'll give you our recommendations for choosing a microphone and audio recording equipment on any budget. Don't forget to download our PDF guide that gets updated with our latest recommendations.

Lighting Recommendations Preview 01:55

In this lesson of the video production bootcamp, we'll give you our recommendations for choosing a lighting kit on any budget. Don't forget to download our PDF guide that gets updated with our latest recommendations.

Editing Application Recommendations Preview 02:11

In this lesson of the video production bootcamp, we'll give you our recommendations for choosing a video editing application on any budget. Don't forget to download our PDF guide that gets updated with our latest recommendations.

How to Expose Your video Preview 05:25

In this section of the video production bootcamp, you'll learn basic cinematography. How do you expose your video? How do you compose better shots? How do you choose a background? Basically, you'll learn how to use your camera to tell your story.

Settings and Exposure

The main thing you need to do with your camera is be able to set the settings so it is properly exposed. Exposure is how bright or dark your video is. You want it to be not too bright or not too dark.

You control exposure on your camera with three tools - Shutter Speed, ISO, and Aperture. You can also add or decrease light to make it brighter or darker.

How to Compose Your video Preview 04:25

Now that you know how to expose, you have to compose. Composition is basically understanding how to set your frame to tell your story. What is in your frame? What is not in your frame? Where are things in your frame? Everything in your frame matters.

This lesson will teach you about frame sizes, shot types, and how to position a subject.

Filming Yourself Preview 01:09

In this lesson of the video production bootcamp, you'll learn key tips to filming videos of yourself.

Getting the Right Shot Preview 03:43

What shots do you need? This lesson of the video production bootcamp will teach you how to make sure you have the right shots to tell your story. You'll learn the difference between A-Roll and B-Roll, and how to tell your story with both.

Choosing a Background Preview 02:32

Your video background should help tell your story. It shouldn’t be an afterthought.

You background depends on the type of video. Real backgrounds create an environment for your story. They shouldn’t be distracting, messy, or have things that shouldn’t be seen. Paper or cloth backgrounds are an option educational and promotional videos. They are great for consistency, even when setting up in different locations. Green screen is another option that allows you to replace the green screen with any background you want. A proper green screen that looks natural isn’t easy, and isn’t recommended for beginner video creators

Phil's Home Office Video Setup Preview 02:54

See the behind-the-scenes of one of our setups - Phil's office. You'll see the background and lighting choices we've made. you'll hear the pros and cons of shooting in a home office. And you'll learn some tips for shooting in your own home.

Phil's Livestream Setup Preview 04:23

Selling Coaching Calls with Video Content Preview 03:45

Thank You & What's Next? Preview 01:08

In this last video lecture of the YouTube Marketing course, I just want to say thank you so much for being a great student - and please check out our other courses if you are interested.

Bonus Lecture: Learn More from Phil + Video School Preview 00:29

Get an amazing deal on any of Phil's courses!