Google Analytics 4

Start using the latest version of Google Analytics Reports called GA4 with confidence

Last updated 2022-01-10 | 4.5

- Google Analytics 4
- Google Analytics New Version

What you'll learn

Google Analytics 4
Google Analytics New Version

* Requirements

* Basic Understanding of Digital Marketing

Description

Google Analytics 4 For Beginners - New Google Analytics. Google Analytics 4 is the new free version of Google Analytics.  This is the course that will help you with correctly understanding Google Analytics 4 reports.

Start using the latest version of Google Analytics with confidence. 

You will learn

  1. 1. What is Google Analytics 4

  2. Data collection model

  3. How to upgrade from current Google Analytics, if you are using one

  4. How to setup Google Analytics

  5. Google Analytics reports

  6. Conducting Analysis

If you are already familiar with the old version of Google Analytics then please note that this course does not include the implementation of custom events or user properties. Those are advanced topics and are covered in another course.

I have worked with Google Analytics since it's the first version and taught the classes since then.  I teach in a way that even a beginner (with no background) can understand and lead the content to a more advanced level content.

This course applies to everybody from individuals running their blogs to people working in corporations.  If you are looking to start a career in Digital Marketing or Analytics, this course is a must for you. You will learn the skills you need to analyze your website performance and visitors.

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high-performing Digital Marketers and Analysts.  I understand both the technology and the marketing side of the business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. 

In addition, I have developed various courses and taught students from all over the world. I am an online instructor for the University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA), and Digital Analytics Association.

I have engineering degrees and an MBA.


Who this course is for:

  • Beginners who want to learn Google Analytics
  • People new to Google Analytics
  • Marketing Managers

Course content

2 sections • 15 lectures

Introduction Preview 01:23

What is Google Analytics 4 and how it works Preview 02:31

Creating Google Analytics 4 Property Preview 11:13

Upgrading from Google Analytics to Google Analytics 4 Preview 14:56

Overview of Google Analytics reports Preview 11:08

Understanding Acquisition Reports Preview 14:20

Campaign Tracking Preview 04:38

Campaign Builder Preview 03:00

Engagement Reports Preview 11:07

Active Users and Stickiness - DAU, WAU and MAU Preview 06:09

Retention Reports Preview 05:57

Analysis Hub Overview Preview 11:02

Exploration Analysis Preview 11:38

Final Thoughts Preview 00:50

Bonus Lecture Preview 00:03

Join for my free live sessions on Google Analytics 4 and various other topics at https://academy.optizent.com/free-digital-marketing-analytics-resources