Advanced Google Analytics 77 Practical Questions

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Tags: Google Analytics , Marketing Analytics

Google Analytics course covering slightly advanced topics such as assisted conversions, attribution or custom reports.

Last updated 2022-01-10 | 4.5

- A bit advanced Google Analytics concepts such as assisted conversions and calculated metrics
- How attribution works in general and that it's not only about traffic sources
- What are scopes and why their knowledge is fundamental

What you'll learn

A bit advanced Google Analytics concepts such as assisted conversions and calculated metrics
How attribution works in general and that it's not only about traffic sources
What are scopes and why their knowledge is fundamental
How events work and which ones makes sense to use
Many custom things like reports
dimensions
metrics
channel grouping and alerts
How regular expressions can save time and how to easily automate reports outside GA
Sessions and clicks are completely different metrics

* Requirements

* The will to learn :)
* Knowledge who "User" is in Google Analytics terminology
* how session is defined and ideally experience with basic analysis inside Google Analytics
* In ideal way completed my course "Ultimate Google Analytics course + 50 practical examples"

Description

The course follows the previous one "Ultimate Google Analytics course + 50 practical examples" and is designed for all of you who already spent some time in Google Analytics and want to enrich your current knowledge. I assume you know how the session is defined and who/what user is :).

The course will cover topics such as Attribution, Assisted conversions, Top conversion paths, Scopes or a couple of custom things like dimensions and metrics, alerts or reports. We'll explain how and why the volume of sessions and clicks differs and if you evaluate paid campaigns from tools like Google Ads or Facebook Ads you will be surprised how misleading data you're driven by.

Who this course is for:

  • Google Analytics users who already know a bit more than how interface looks like :).

Course content

15 sections • 60 lectures

Attribution 10 lectures

Attribution INTRO Preview 00:48

Parallel between attribution and soccer Preview 01:52

Attribution - traffic sources example Preview 03:49

Attribution and Model comparison tool setup Preview 05:04

Available attribution models Preview 03:47

How to use attribution models Preview 05:54

Attribution and landing pages Preview 03:41

Attribution and page value Preview 08:10

Attribution and device categories Preview 04:58

QUIZ - Attribution

Platforms discrepancies 4 lectures

Platforms discrepancies - INTRO Preview 00:43

Sessions discrepancies Preview 07:29

Conversions discrepancies Preview 04:00

QUIZ - Platform discrepancies

Scopes 5 lectures

Scopes - INTRO Preview 00:35

Theory - What scopes are? Preview 03:11

How data is processed Preview 05:27

Scopes application Preview 08:01

QUIZ - scopes

Custom dimensions and metrics 5 lectures

Custom dimensions and metrics - INTRO Preview 00:30

Theory - what are custom dimensions and metrics? Preview 02:36

Practical examples Preview 13:22

How to set it up in Google Analytics interface Preview 06:53

QUIZ - Custom dimensions and metrics

Custom reports 5 lectures

Custom reports - INTRO Preview 00:31

Explorer Preview 11:03

Flat table Preview 06:43

Map overlay Preview 04:32

QUIZ - Custom reports

Assisted conversions 4 lectures

Assisted conversions - INTRO Preview 00:41

Theory - how do assisted conversions work? Preview 04:16

Practical examples from Google Analytics interface Preview 10:42

QUIZ - Assisted conversions

Events 4 lectures

Events - INTRO Preview 01:36

Theory - What events are? Preview 03:23

Practical examples Preview 08:56

QUIZ - Events

Regular expressions 4 lectures

Regular expressions - INTRO Preview 01:05

What are regular expressions? Preview 08:40

Examples from the interface Preview 05:00

QUIZ - Regular expressions

Top conversion paths 3 lectures

Top conversion paths - INTRO Preview 00:40

Practical usage Preview 12:33

QUIZ - Top conversion paths

Filters 3 lectures

Filters - INTRO Preview 00:44

How to use filters Preview 11:32

QUIZ - Filters

Calculated metrics 3 lectures

Calculated metrics - INTRO Preview 01:00

Setup and practical usage of calculated metrics Preview 06:30

QUIZ - Calculated metrics

Custom channel grouping 3 lectures

Custom channel grouping - INTRO Preview 00:49

How to create custom channel grouping Preview 12:46

QUIZ - Custom channel grouping

Custom alerts 3 lectures

Custom alerts - INTRO Preview 00:33

How to use them Preview 08:49

QUIZ - Custom alerts

Automation in Google spreadsheets 3 lectures

Automation in Google spreadsheets - INTRO Preview 00:48

How to create automated spreadsheet report Preview 12:18

QUIZ - Automation in Google sheets

What's next? 1 lectures

NEW course - Google Analytics reports in Google spreadsheets Preview 00:34