Marketing Plan Strategy Become A Great Marketer
Tags: Marketing Strategy , SEO
2022 growth hacking with top web marketing and Internet marketing strategies: Social media marketing strategies + SEO
Last updated 2022-01-10 | 4.3
- Reach 1- 000
- 000+ people with your marketing by combining the savviest SEO and social media strategies
- Get ahead of your competitors with creative SEO strategies like voice SEO for 2022
- Top social media marketing strategies to brand yourself and your business as an authority
What you'll learn
* Requirements
* Get ready to grow your business using smartest and most effective strategies for 2019Description
Apply the most effective SEO and social media Internet marketing strategies for 2022 and finally get the growth you've been hoping for!
Lost in your marketing? Did you hire freelancers with no results? Not sure what to do next?
This course will set you on the right path, help you choose the most effective marketing strategies, and show you how to implement them for your business.
If you are effective at promoting your business, the sky is the limit.
LATEST COURSE UPDATE:
Extra focus on SEO and winning with best long-tail keyword research
Case studies of different companies & how they reached 1,000,000 users
How to make cornerstone SEO pages that rank
Write better headlines that increase click-through rates
Full section on how to promote Amazon/Kindle books and become a best seller
Growth hacking SEO strategies to make almost any page rank in top-10
Improved audio/video quality
Interview-based case study of how one client got millions of website visitors from Internet marketing
Tools and plugins to help you implement your web marketing strategies like the Weglot translation plugin which helps your SEO in other languages and immediately helps you rank for additional keywords
* JOIN OVER 18,000 DELIGHTED STUDENTS WHO HAVE TAKEN THIS ONLINE MARKETING COURSE
WHAT MAKES THIS INTERNET MARKETING COURSE EFFECTIVE & HOW IT WORKS
This course combines SEO and social media to maximize the results of each in an intelligent way.
First, you will implement modern SEO for your blog, eCommerce, or business website that sets you up for boundless long-term potential while also getting you early results.
Next, you will build up your social media marketing to give your business amazing branding, drive sales and boost your SEO efforts.
This way, you will get branding, sales and traffic growth in all the best ways, making them work together in a succinct, effective and professional marketing strategy.
WHAT IS GROWTH HACKING?
Before you identify the marketing strategies that are most effective at growing your business, you must experiment with different marketing tactics. That process of experimentation is called growth hacking. It is the process by which you discover the best strategies that will work for your unique situation.
Growth hacking is essential in the early stages of start-up marketing when you don't yet know which marketing strategy will be best for your business.
PRACTICAL AND EFFECTIVE ONLINE MARKETING STRATEGIES TO GROW YOUR BUSINESS
All advice in this course comes from direct experience in my own business and Internet marketing work I've done for my clients. I know the ins and outs of every marketing strategy I teach because I've done these marketing strategies and they worked.
I also focus on helping you find the absolute best and most effective marketing strategies for your specific business so you don't waste time pursuing secondary marketing strategies and put your best effort into the most useful marketing strategies.
The strategies in this course work for me and thousands of my clients to find true growth, and they will work for you too.
INSTRUCTOR BACKGROUND
I've been an entrepreneur for 20 years, have personally coached over 1,000 entrepreneurs, taught 150,000 students online, and helped millions of entrepreneurs worldwide, some of whom created 6 and 7-figure businesses, and I can help you too.
I am an expert growth marketer, and I create winning marketing strategies for my clients on a daily basis. Now it is your turn to benefit from my Internet marketing strategies to grow your business and fulfill your dreams.
I am most fulfilled from my work when I see my clients able to grow their businesses. I made this course to help business owners grow their companies to tremendous heights.
BONUSES INCLUDED
* Lots of extra freebies, downloadable worksheets
* Personal invitation to my Facebook community after you complete the course
* My list of 50 business-success skills when you complete the course
AMAZING VALUE: OVER 16 HOURS OF VIDEO AND OVER 200 LECTURES
This online marketing course is comprehensive. It will make you a great marketer in a short amount of time. You will learn top social media marketing strategies, SEO (search engine optimization), how to get publicity for your business, effective offline marketing strategies, and everything in-between.
After you complete the course, you will have a well-rounded understanding of all marketing strategies out there, and most importantly you will be able to choose and correctly implement the most effective strategies to grow your business.
GET A CAREER BOOST WITH A CERTIFICATE OF COMPLETION
Upon completing 100% of this marketing strategy course, you will be emailed a certificate of completion. You can show it as proof of your expertise in SEO and social media and that you have completed a certain number of hours of instruction on the topic of marketing strategies.
If you want to get a marketing job or freelancing clients, a certificate from this course can help you appear as a stronger candidate for marketing jobs.
RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT
If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because
1) I care about my students.
2) I feel a responsibility to make sure that students get their money's worth from the course.
MONEY-BACK GUARANTEE
This SEO and social media marketing strategy course comes with a Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed just like I've done for thousands of my other students.
Invest in your future. Enroll now and start growing your business.
Who this course is for:
- Entrepreneurs
- Small business owners
Course content
39 sections • 211 lectures
Marketing strategies course welcome and let's begin Preview 03:51
Breaking down our SEO steps into three phases Preview 02:16
Long-tail vs. short-tail SEO keywords Preview 08:19
Introduction to the Google keyword tool for SEO Preview 09:51
Example of my own SEO keyword research and thinking outside the box Preview 04:02
Google voice SEO & Answer-box SEO Preview 04:54
Three other SEO keyword tools - just to give you more options Preview 02:17
Keyword density vs. keyword stuffing and tools to correctly manage it Preview 05:03
Creating a full list of SEO keywords to rank for and tracking them Preview 08:52
13-step SEO keyword research checklist Preview 08:32
Gray hat SEO, when keyword stuffing is ok and when not to do it Preview 04:35
In this part of our internet marketing course I talk about a gray area within SEO, and that is the concept of keyword stuffing. Keyword stuffing is something that used to be effective a long time ago, and is no longer effective when it comes to Google search. Keyword stuffing is now more likely to get you penalized in Google than to give you a boost.
But the idea of keyword stuffing doesn't end there. Keyword stuffing can still be very effective on search engines that are not Google. For example, younger and less established search engines are more forgiving for keyword stuffing, and it is sometimes still very effective. I did keyword stuffing in the mobile app listing of my Android business app, and it helped that app rank very well in GooglePlay. So you must be strategic in how you pick and choose where to implement keyword stuffing, and you will be surprised at how often it can still work.
Keywords exercise & test to further cement this part of SEO knowledge Preview 03:32
Final keyword tests's answers to see how I think about the keywords Preview 10:36
Building long-term keyword authority in your niche keywords Preview 08:50
Section introduction - how SEO applies to YOUR business Preview 03:02
Ecommerce example for SEO Preview 06:43
How to promote a local service Preview 05:23
In this part of the digital marketing course I explain the strategies to promote a local business. A local business can be a doctor's or dentist office, restaurant, roofer, carpenter, moving business, home repair, shuttle service, gym, different kinds of stores, cleaning business or any other businesses that do business locally and draw customers from the local area.
Setting up your Google Search Console - formerly known as Webmaster Tools Preview 06:08
Creating your sitemap.xml Preview 04:22
Submitting new URLs and checking for page status and indexing Preview 01:53
Where your pages are ranking and page/query performance Preview 04:19
User experience section of Google Search Console Preview 03:51
Google Analytics introduction - useful in all your online marketing Preview 09:07
On-page SEO introduction Preview 05:51
Influencing SEO ranking with intent-match strategy Preview 02:33
Writing enticing meta tags to increase Google search result page clickthrough Preview 05:19
How to set up the Yoast plugin for SEO Preview 05:47
The Yoast SEO plugin is an industry standard, and in this part of our digital marketing course, I show you how to install the Yoast SEO plugin to your WordPress setup so that you can have your on-page SEO more easily taken care of. The Yoast plugin doesn't solve everything for you. You still have to be savvy about on-page SEO on your own, but it helps you with some SEO basics, especially if you are a beginner.
Setting your SEO meta tags with Yoast in WordPress or directly in HTML Preview 02:57
Shopify SEO - setting title and description for Ecommerce Preview 07:53
Change in Google use of meta tags Preview 06:27
No-follow vs. follow links Preview 05:27
ADVANCED inner-page links: From a page to same page! Extra SEO boost Preview 04:02
In this part of our marketing strategy course I show you an advanced on-page linking strategy that you can use to give your pages an SEO boost.
No-follow SEO update and the new UGC and Sponsored attributes Preview 03:14
Title tooltip tag for SEO Preview 01:31
Image ALT tag for SEO Preview 01:37
Cornerstone SEO pages that get shared more and rank better Preview 05:26
In this part of the digital marketing class I explain the concept of a cornerstone page for SEO. Cornerstone SEO pages are useful when you are trying to rank for some very competitive keyword that is extremely difficult to rank for. In that case, you must have your page do a lot of the SEO marketing for you. That means making sure that people stay on the page a long time, and engage with it. This will help Google collect positive signals about your page. In order to do that, you would usually have to create a long form page that is maybe over 1,000 words of quality content (not just filler content). You would also add rich media to this content like photos, videos, and maybe embed the audio from the video as a podcast and maybe embed some powerpoint slides as well. All this together would make for a definitive and authoritative page on the subject matter, and while this by itself would not guarantee that your page or website would rank better in Google after doing this, it would go a long way to helping you rank higher in Google.
Website load speed plugin to boost SEO Preview 01:53
Automatically translate your site, rank in other languages & get more traffic Preview 07:05
Insights on content from MarketMuse co-founder, me & content tool introduction Preview 05:25
Revive Old Posts plugin for social sharing, scheduling & SEO boost Preview 05:16
Off-page SEO section introduction Preview 01:50
Google SEO for new websites & Google Citations Preview 06:13
How to get links on Wikipedia Preview 06:33
8 ways to get good links by getting publicity Preview 04:59
What makes a link good for SEO Preview 06:16
Google doesn't tell us which links are good for our SEO, and which links are not good. We can only approximate and use general overarching principles to guess, but never know definitively. So in this part of our digital marketing course I explain how to come to a close approximation, and determine whether a backlink is good or not.
Guest-blogging for SEO - how to do it properly Preview 03:52
Link-begging introduction. The brute-force approach that will never stop working Preview 05:05
SEO competitor link research Preview 02:48
Common SEO mistakes: Don't make these Preview 06:08
Want to start doing SEO? Not so fast. I recently added these common SEO mistakes to this digital marketing course. Please watch this tutorial with the common mistakes so that you do not make these mistakes, and so that your SEO will go much more smoothly.
SEOQuake Chrome plugin to research competition Preview 03:52
SEO KeywordOptimizer tool for on-page text optimization Preview 04:48
Google SEO trends for 2022 and what to focus on Preview 03:26
Advanced intent-match boosting strategy for ranking higher in Google search Preview 04:04
Are views a ranking factor? Preview 04:45
Leveraging recommendation algorithms Preview 08:01
Now that we have covered quite a bit about SEO, in this part of the course I talk about search algorithms in general. So in the future, no matter on what site you are trying to have your content or products rank higher, since in this part of the course you learn about how to dominate any search engine, you will be able to rank in whatever search engine you target in the future. This is an advanced SEO and digital marketing topic.
Common question: Should you have a blog? Preview 04:44
Introducing on-page SEO and combining it with sales copywriting Preview 01:43
CHECKLIST: Sales page conversion checklist to boost sales in addition to SEO Preview 06:49
EXAMPLE of a sales page that balances SEO and conversion optimization Preview 04:21
How to increase sales by adding scarcity Preview 03:04
Ranking factor myths from Google staff Preview 04:41
How to set up your website professionally and on your own Preview 03:57
How to choose a domain name Preview 08:16
Social media marketing introduction Preview 03:37
Social media marketing mistakes Preview 04:20
In this part of the digital marketing course, I discuss common social media marketing errors that many first time marketers and first time entrepreneurs tend to make. The first mistake is simply posting promotional messages about your work everywhere and blatantly promoting your business or product. That just turns people off in most cases. Additional social media marketing mistakes tend to be rooted in the same thing where the entrepreneur just blatantly promotes instead of providing value first. Social media is all about being a good player and providing value. The more value you provide, the better you will do long-term. And that is the other kind of a typical mistake: not thinking long-term.
Social media marketing exercise that can get you significant traffic Preview 03:01
Why a show - some students get confused Preview 01:06
Introduction to building your own show Preview 01:14
Advanced content repurposing with strategies that work today & in the future Preview 04:16
Goals for your show Preview 04:45
Monetization for your show Preview 04:23
Deciding on a solo show or a show with guests Preview 04:38
Topic coverage: Evergreen vs. current topics Preview 04:34
Example of a site that is newsy and evergreen Preview 02:25
What you can outsource for a show Preview 03:05
Daily, monthly or weekly show Preview 05:26
Introducing live shows for maximum engagement and sales Preview 02:22
Encoding software for live streaming and mobile options Preview 03:38
How to set up your encoding software settings Preview 01:59
Restream.io Preview 01:34
Tips for a successful live show Preview 04:37
Quora marketing to get immediate traffic to your website and videos Preview 05:24
Reddit Preview 05:12
Forums Preview 04:37
Section conclusion Preview 00:18
How to get higher social media post click-throughs by writing better headlines Preview 07:58
How to get three different types of business referrals Preview 05:20
Net promoter score Preview 06:29
Instagram marketing section introduction Preview 01:13
Different possible posts on Instagram Preview 03:56
How the feed algorithm works and tips to take advantage of it Preview 05:39
Explore and discover algorithm and how to go trending Preview 05:31
Instagram reels Preview 01:26
Carousel posts, when and how to use them for most engagement Preview 03:21
Introduction to Instagram stories Preview 02:52
Whom you should follow and network with Preview 02:25
Case study of hiring influencers for Instagram marketing Preview 06:24
Enabling insights Preview 02:49
TikTok marketing section introduction Preview 00:31
Explaining the accounts shown in this course Preview 01:58
First thing after you create your account - correctly creating a screen name Preview 02:42
Importing your friends to build up an initial audience Preview 02:30
What to expect when you are just starting out Preview 03:22
Using TikTok hashtags Preview 04:38
Example how I find many good hashtags and use them Preview 06:47
Results of posting 24 hours later - 200 views! Preview 01:39
Joining TikTok challenges and trending hashtags Preview 01:42
Networking, commenting, liking Preview 03:44
Influencer marketing for Fiverr what when it is too early Preview 04:30
Stand for your phone Preview 01:39
Microphones Preview 01:59
TikTok ad account setup Preview 03:09
Creating your first ad Preview 10:08
Setting up an ad with the more advanced options Preview 06:00
Troubleshooting Preview 02:35
My ad results - 0.15/follower Preview 05:09
Showing more results of what it took to get 1,000 followers Preview 04:38
The big strategy for growth using ads Preview 01:37
Twitter marketing section introduction Preview 04:33
In this section of our online marketing course, I make you a Twitter marketing professional. You will learn how to grow your followers on Twitter, how to get retweets, how to build your business and personal brand, and how to use actually dominate hashtags to get a large amount of extra exposure and marketing on Twitter. I will show you lots of industry research for how to get much more engagement and more followers with your Twitter account.
Branding your Twitter page like a professional Preview 06:31
What to do on Twitter on day 1 Preview 07:15
Tweet formula: How much and what types of content to tweet Preview 05:55
Using hashtags in your social media updates Preview 02:46
In this part of our online marketing course I explain hashtag marketing. I show you how to use hashtags, and how hashtags can help you reach more people that wouldn't ordinarily have found your business. In a way, hashtags work like directories under which content can be found. But hashtags are much more dynamic than simple directories, and they are an integral part of social media.
Twitter: How to consistently rank in hashtag searches & automate it w/Wordpress Preview 06:43
In this part of the digital marketing course I explain how to use a Wordpress plugin to automate your tweets, and include hashtags in your tweets. If you continuously use certain hashtags in your tweets (especially if those tweets get a good amount of engagement), you will begin to gain a certain authority within those hashtags on Twitter, and Twitter will keep your tweets up there longer than other tweets. This will get you much more visibility and more people discovering your account and ultimately finding your business this way.
Ideal tweet length to maximize engagement and retweets Preview 02:03
Ideal number of hashtags to use in a tweet to amplify sharing & engagement Preview 02:00
In this part of our digital marketing course, I talk about the ideal number of hashtags you should use in a tweet. Research shows that two hashtags per tweet it the right amount. Using two hashtags in a tweet gives you enough extra exposure without making your tweet seem overly spammy and unreadable. So try using two hashtags in your tweets for maximum extra engagement, followers and retweets.
Best days and times to tweet Preview 02:10
Make your own business hashtag Preview 02:15
Creating pseudo-awards for virality and resharing Preview 02:45
Strategies for pinned tweets Preview 01:58
Influencer marketing tip using Twitter lists Preview 03:57
How to get many people to share your work with the "tweetables" strategy Preview 05:46
Facebook marketing section introduction Preview 02:39
How to sell using existing groups on Facebook Preview 06:44
Facebook groups vs. Facebook business pages vs. Fan pages Preview 04:31
How the Facebook algorithm works Preview 04:17
How to make engagement beget more engagement Preview 03:44
Easiest Facebook marketing: From your own personal page Preview 04:11
How Facebook is becoming the new LinkedIn Preview 03:01
What kind of groups you can sell from locally Preview 01:59
Starting to use local Facebook groups Preview 01:24
How to post products for sale Preview 02:37
Joining a BUY/SELL group Preview 01:14
Results of my own posting - case study Preview 02:09
Facebook page section introduction Preview 01:32
Beginning to set up your Facebook page Preview 01:31
Page banner size Preview 02:04
Setting the brand image Preview 00:56
Creating a store on your Facebook page Preview 06:03
2 EXAMPLES of well-run Facebook pages for two different types of businesses Preview 05:39
Explaining the viral coefficient formula Preview 02:44
Viral coefficient calculator Preview 02:38
Ads having a role in virality Preview 03:39
Introduction to using memes in your online marketing Preview 01:07
How to begin finding viral memes to post on your social media Preview 03:17
How to create your own image memes in minutes and for free Preview 02:29
How to create your own gifs to go viral Preview 02:34
How to go viral by creating your own affiliate program Preview 06:20
YouTube section introduction Preview 01:24
How a professional would approach promotion of a single YouTube video Preview 04:25
Five exercises to make your videos immediately better Preview 01:24
YouTube SEO introduction Preview 04:56
YouTube On-Page SEO Preview 03:45
Introducing the YouTube recommendation algorithm Preview 04:46
In this part of our online marketing course, I show how to do YouTube SEO to make YouTube videos rank higher, and get many views over time.
Strategy for getting views from the YouTube recommendation algorithm Preview 05:29
Special plugin to get insights on your and competitors videos on YouTube Preview 03:42
How to get more views on YouTube Preview 14:16
Another tutorial about how to get your videos to rank even higher in YouTube search by doing the video embedding strategy. Using this technique, I've gotten many of my YouTube videos to rank higher in YouTube search, so I added it to this online marketing course.
Overview of my YouTube channel to give you ideas for how you can grow on YouTube Preview 06:33
Client case study: Choosing a YouTube influencer niche and monetizing it Preview 05:20
Using hashtags in video titles Preview 05:13
Section introduction - creating a social media marketing calendar and beyond Preview 01:46
How to get the pretty social media marketing calendar for your own use Preview 03:12
Overview of potential goals and strategies Preview 05:34
Social media marketing calendar to help you manage your online marketing Preview 10:35
Giving each day a pre-planned theme Preview 05:33
Once you have a calendar, steps to ease into outsourcing & prerequisites Preview 03:50
Automation vs. outsourcing vs. being present vs. all of the above Preview 03:09
How long each type of posting takes Preview 03:46
When you should not have a social media calendar for your online marketing Preview 05:38
Email marketing as part of your overall online marketing Preview 03:15
Discussing MailChimp and pros and cons of other email marketing providers Preview 01:37
Designating a list Preview 04:10
Technically setting up the autoresponder in MailChimp Preview 02:25
First email of the autoresponder that can actually get your leads on a call Preview 09:59
Second autoresponder email Preview 07:58
Third, fourth, fifth and further emails in your autoresponder Preview 09:54
Your giveaway offer Preview 01:32
How to sell products online and offline Preview 08:39
In this tutorial I talk about strategies to sell products. If you specifically need to promote products that are either affiliate products or made by you, this lecture might be helpful.
Few more points on selling online Preview 00:10
Affiliate marketing Preview 04:54
Affiliate marketing isn't necessarily part of this digital marketing course. It only sounds like it should be. But many people are interested in affiliate marketing these days, so I wanted to cover it here. Affiliate marketing is the marketing of products or services made by other businesses for a commission. Ironically, to promote affiliate products or services, you still need to learn and do digital marketing that much of this course covers.
Good parts of affiliate marketing Preview 03:05
Leverage events for almost any business & How to do event marketing Preview 07:09
Section introduction Preview 01:19
I added a section about selling products and books on Amazon to this digital marketing course because many people who want to work from home, and who want to get into an online business, do so by writing a book. So in this section of this online marketing course, I explain how to promote and sell books on Amazon and the Kindle.
How to write a book to become a best seller even if you are a bad writer Preview 06:12
Most effective ways to promote your book on Amazon Preview 07:38
Amazon Kindle keyword research, categories and search Preview 18:17
Tutorial on how to do Amazon or Kindle keyword research.
NEW! Amazon SEO ranking factors Preview 07:06
Here are the Amazon ranking factors beyond the SEO keywords. You need reviews, engagements, book quality, and book sales.
What I did to become a 3-time bestseller & generate spikes of book sales Preview 15:50
Ads overview: Facebook vs. LinkedIn vs. YouTube vs. Google Ads Preview 12:04
Examining Facebook ads vs. LinkedIn ads vs. Google AdWords vs. YouTube AdWords. Each of them have pros and cons, and in this tutorial I explain the pros and cons of each of them.
Marketing fundamentals section introduction Preview 01:03
History and economic roots of marketing Preview 03:50
History and economic fundamentals of marketing explained. In this lecture of the course you will learn about how to a market starts, and the economic fundamentals of a market, and how marketing grows beyond that.
Seth Godin and the concept of the Purple Cow Preview 03:44
In this part of the course I talk about Seth Godin. Seth Godin is one of my favorite thinkers in the world of marketing. His thinking is typically high level and he has had many ideas and concepts that have positively influenced the marketing world, and often changed it. One such idea is his concept of the Purple Cow. Of course, no such thing exists. So if you ever saw a purple cow, it would get your attention. This is a theoretical concept. So try to use this analogy in your business. What can you do, or how can you brand or position your business in order to make some part of your business to be a purple cow, and attract people's attention and curiosity. If you add such an element to your business, you can get more attention from customers, more publicity and ultimately more clients, growth, revenue and profit.
How to identify your target market Preview 04:00
A/B testing and how to increase conversion rates & relation to sales funnels Preview 07:25
Defining KPI and examples of KPI in online marketing Preview 05:34
KPI for a dating website startup Preview 05:47
Free site to get extra free images and infographics Preview 01:18
How to create your infographic so you can make more attractive posts Preview 03:30
Where to get unlimited free visuals to immediately enhance your content Preview 03:21
Course conclusion quiz
Bonus lecture Preview 00:05
This course includes:
- 14 hours on-demand video
- Access on mobile and TV
- Certificate of completion
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