Social Media Marketing Strategy
Tags: Social Media Marketing
In-depth social media marketing strategy and management course for businesses. Turn subscribers into real customers!
Last updated 2022-01-10 | 4.4
- How to build a social media promotion strategy for your project- How to conduct a competitive analysis
- How to use analytic tools
What you'll learn
* Requirements
* No special requirements with Social Media Marketing. It is recommended that you have an online project that you want to promote* but if you do not have your online project yet
* you still can take this course.
* Completion of the practical tasks increases the effectiveness of the course.
Description
What is social media marketing and its role in modern society?
Social media marketing is the use and management of different social media platforms to promote your brand, products, and services. It is a great tool to communicate with your existing customers and reach new ones. Social media marketing helps you drive traffic to your website, increase sales, build engagement and customer loyalty.
The use of social media is a fast-growing global trend. According to statista. com, in 2020, the global social penetration rate reached 49 percent, with East Asia and North America having the highest penetration rate at 71 and 69 percent, respectively, followed by Northern Europe at 67 percent. 91,7% of marketers in the US are using social media to market their products and services.
Why should you choose this social marketing course for beginners?
So why should you choose us over other Social Media Marketing courses and training seminars? You will have the opportunity to learn social marketing from top internet marketing professionals:
● We are industry experts! We have over 12 years of experience in online marketing. Our agency has Google Premier Partner and Facebook Marketing Partner status.
● I've personally collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others).
● We've launched over 1,500 successful marketing strategies and marketing campaigns during our careers.
● We have over 9,000 digital marketing specialists enrolled in our online courses, and they all passed their Google Analytics and Google Ads digital marketing certifications.
● Our digital marketing courses are easy to understand.
● You will get a social marketing certification from Udemy upon completion of the course.
What's in the course?
This SMM Strategy course provides valuable knowledge to those who are currently promoting a project on social media or thinking about doing so:
● Learn how to get more likes and subscribers
● Learn how to sell products through social networks
● Learn what has been effective for your competitors
● Learn how to promote content
● Learn how to work with opinion leaders and influencers
● Learn how to evaluate promotion results
● Learn how to manage your reputation online
Answers to these questions and many more are in our SMM course! Our course comes with valuable checklists, templates, and video tutorials!
This social media marketing strategy course for beginners will help you organize your promotion strategy, build content correctly, analyze your audience, and much more!
What tools will you learn to use?
In this SMM Strategy course, you will learn the basics of how to use tools to help you build social media marketing strategy for businesses:
● Facebook Ads Manager
● Facebook Analytics
● SimilarWeb
● Alexa
● SEMrush
● Hypeauditor
● Social Blade
● Google Analytics
● URL Builder
● Bit. ly
● BuzzSumo
● SemanticForce
After this course, you will be able to:
● Grow your business using social media
● Improve your career by obtaining new social media marketing skills
● Start to work and get experience as a Social Media Manager as a freelancer
● Have a strategic approach to using social media
What else do you get?
Lifetime access to the course and its updates
Certificate from Udemy upon completion of the course
A free copy of the Chapter “Social Media Marketing” from my book “Cutting-Edge Digital Marketing".
Should you be worried?
Sign up now! Every minute you wait can cost you leads and applications!
This course comes with a 30-day money-back guarantee.
Let's start your social marketing journey today! Click the "Buy now" button to begin developing your project on social networks!
Who this course is for:
- Anyone who is interested in learning an online profession – This social marketing course will allow you to gain the skills needed for a career in social media marketing.
- Marketers – This class lets you extend your skills to include marketing in a social media context, allowing you better serve your clients as a marketing specialist.
- Entrepreneurs – Entrepreneurs can use their new knowledge from this class to run their own social media marketing until they have the funds to hire a professional.
- Internet marketers - This course will help you ensure that your social media marketing skills are up-to-date and help you market yourself to clients, furthering your career
- Social media marketers - This course will help you to grow your expertise and learn how to build an effective social media strategy
Course content
6 sections • 30 lectures
What is social media marketing? 7 key questions for creating an SMM strategy. Preview 07:47
SMM-Strategy. Key questions that you need to answer at the start.
Demonstration of SMM-Strategy template that will be filled in later on in this course
What social networks should your business be on? Preview 03:12
Learn how to use services like SimilarWeb and Alexa to determine which social networks you need to be present on and which sites and applications are the most popular in your country.
Practical video tutorial.
Learn how to determine the volume of a Facebook audience Preview 02:00
Advertising with Facebook Ads: determine the size of your audience on Facebook in your country, region, or city.
Practical video tutorial.
How to study on Udemy effectively? Preview 03:32
Why conduct a competitive analysis? Preview 01:43
What are the best services to use?
What are your competitors doing on social media?
Why is it necessary to conduct a competitive analysis?
What are the best competitive analysis services?
SimilarWeb service review.
Services for Facebook analysis: Fanpage Karma, Likealyzer, FB Analytics. Preview 02:00
A versatile set of tools for analyzing Facebook pages will help you understand what your competitors are doing on social media.
Learn how much and when to post content.
Facebook analytics: hands-on video tutorial.
Facebook for Industries Preview 02:41
Practical lesson on where to get insights on how industries can reach consumers on Facebook & Instagram.
Facebook Ads Library Preview 02:13
Learn how to analyze ads of your competitors, or get inspired by industry leaders’ ad creatives
Analysis of Instagram pages: Hypeauditor, Mintor.io, Smartmetrics. Preview 01:20
Tools for analyzing Instagram pages! These tools will help you determine if you have real subscribers.
These tools will also tell you what content and what stories to post, and tell you what ads your competitors are running.
Analysis of Instagram: Trendhero Preview 01:52
Practical lesson on how to search, discover and check Instagram influencers and creators
Instagram Audience Insights Preview 02:02
Learn how to analyze your Instagram Audience
Services for YouTube analysis: SocialBlade. Preview 00:54
A set of Youtube services that will allow you to see which videos have already been created by your competitors, and allows you to see your competitor's subscriber dynamic, and much more.
Practice competitive analysis. How to fill out a strategy table. Preview 00:38
How to fill out an SMM strategy table for competitive analysis.
TikTok for Creators - How to analyze TikTok Preview 01:17
Learn how to analyze TikTok with Creator Portal
Why use social networks? Setting SMART goals. The SIM card method Preview 02:48
Why should you use the internet for marketing? Forming a set of basic SMART goals.
Analytic services that link your social media reach and sales
How to track sales through social networks? The SIM card method - a simple and practical approach to counting hits, calls, and sales.
How many applications have you received from social networks? Preview 03:00
Google Analytics capabilities.
Find out where an audience comes by using URL Builder and Bit.ly.
Practical video tutorial.
How to track the effectiveness of social networks? Preview 04:26
Social network user behavior. What is an assisted conversion?
How to prescribe the correct performance indicators and KPIs for your SMM strategy.
Who is your target audience? Preview 02:41
Learn how to find out more about your target audience and draw a portrait of a client using web analytics services:
understand who follows you on social networks using Google Analytics, Facebook Analytics, and YouTube Analytics.
What content works? Competitive analysis. Preview 01:43
What content works for your competitors? What services should you use for competitive analysis?
An overview of the Buzzsumo analytics tool. Practical video tutorial.
What content is selling? PNP principle. Preview 05:29
What type of content should you post on social media?
The 3 types of content - professional, news, and personal.
Learn how much of each content type you should post. Examples of content types.
Video content and how to optimize it. Preview 03:09
3 ways you can use video content to promote your project online. Examples of effective video content.
How to get three units of content from one video? Preview 02:06
Video transcript.
Learn how to get three units of content from one online event.
Webinar, Valuable Video Content, Transcription.
How to form a content plan Preview 01:58
How to form a content plan. Learn why you need a content plan to be successful.
Promoting content organically. Working with influencers. Preview 02:29
Types of content that get great reach. How to use organic social media seeding tools.
Working with opinion leaders.
Recruiting influencers with Buzzsumo. Practical video tutorial.
Working with communities and targeted advertising. Preview 03:41
Facebook media planning.
How to work with communities.
How to make Media Plan for Facebook.
Working with Facebook Ads. Practical video tutorial.
What do users write about you on social networks? Preview 05:31
Learn why and how to monitor reviews on social networks.
Monitoring tools.
Working with reviews on social networks.
Types of negativity.
How to deal with positive and negative reviews.
An overview of the Semantic Force service.
Review of the material. Preview 02:03
Review of materials. Filling in the Social Media Strategy table
Conclusions and results. Preview 00:57
Summing up the course.
How to Get Your Certificate. Preview 03:09
How to Leave a Course Review? Preview 01:35
This course includes:
- 1 hour on-demand video
- Access on mobile and TV
- Certificate of completion
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