How To Build Habit Forming Technology

Learn how to design experiences users love. Uncover the secrets of businesses able to keep users coming back.

Last updated 2022-01-10 | 4.4

- Participants will learn the common design patterns of habit-forming products.
- Understand the stages of habit formation and how to optimize for user retention.
- In-depth look at the psychology behind what drives user behavior and how to build products to cater to core human needs.

What you'll learn

Participants will learn the common design patterns of habit-forming products.

Understand the stages of habit formation and how to optimize for user retention.

In-depth look at the psychology behind what drives user behavior and how to build products to cater to core human needs.

Practical steps for leading a design process to ensure your product is used regularly.

* Requirements

* Students should have an existing product or an idea for a service they'd like to develop into a habit.

Description

In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to "hook" users?

Nir Eyal, author of "Hooked: A Guide to Building Habit-Forming Products" shows you how. Nir is a two-time Silicon Valley entrepreneur who has taught the "Using Neuroscience to Influence Human Behavior" course as a Lecturer at the Stanford Graduate School of Business. His writing has appeared on TechCrunch, Forbes, Psychology Today and his blog, NirAndFar.

In this course, Nir shares a framework for designing habit-forming products called "the Hook Model." The framework gives entrepreneurs and product designers a new way for thinking of the necessary components of influencing user behavior. Nir will share the tactics companies like Facebook, Pinterest, and Twitter use to drive repeat engagement.

Companies need to know how to harness the power of hooks to improve peoples' lives. This workshop will provide attendees with a powerful toolkit and framework for creating better products and likely change the way they see the world.

Who this course is for:

This seminar is for anyone seeking to understand habit-forming product design. No previous background is required. The workshop is tailored to entrepreneurs, product managers, or designers working in companies large or small. Attendees are encouraged to come to the workshop with a product or business idea in mind.

Course content

6 sections • 7 lectures

Introducing Habits 2 lectures

Habit-forming technology patterns Preview 11:27

In this lecture, we take an introductory look at habit-forming technology. What are habits? What are addictions? What are the commonalities and differences between the two and how can habits be used to help people?

Recommended reading:

Introduction of "Hooked: How to Build Habit-Forming Products", see: http://www.amazon.com/dp/B00HJ4A43S

What does it take to form a habit? Preview 14:21

In this lecture, we explore why habits are good for business and answer the question, "What does it take to form a habit?"

Recommended reading:

Chapter 1 of "Hooked: How to Build Habit-Forming Products", see: http://www.amazon.com/dp/B00HJ4A43S

Trigger 1 lectures

Finding internal triggers and placing external triggers Preview 22:16

In this lecture, we explore what prompts users to action. You will learn the importance of placing effective external triggers and creating associations with internal triggers.

Recommended reading:

Chapter 2 of "Hooked: How to Build Habit-Forming Products", see: http://www.amazon.com/dp/B00HJ4A43S

Action 1 lectures

Designing the simplest action in anticipation of reward Preview 26:42

In this lecture, we explore the Action Phase of the Hook Model. How do users take habitual actions and how can designers make these behaviors more likely to occur?

Recommended reading:

Chapter 3 of "Hooked: How to Build Habit-Forming Products", see: http://www.amazon.com/dp/B00HJ4A43S

Variable Reward 1 lectures

Leaving them wanting more Preview 29:03

In this lecture, we explore the Variable Rewards Phase of the Hook Model. Why do we love an element of mystery in the habit-forming products we use? How can variability be used to keep users coming back for more?

Recommended reading:

Chapter 4 of "Hooked: How to Build Habit-Forming Products", see: http://www.amazon.com/dp/B00HJ4A43S