Ux Strategy Fundamentals

Practical principles and simple methods to make sure your app, site or system delivers GREAT UX!

Last updated 2022-01-10 | 4.5

- Develop a clear
- solid strategy for UX that applies to any kind of product or project
- Use a simple method to determine which features and functions are truly important (and possible)
- Understand who your stakeholders really are and what you need to know from each of them

What you'll learn

Develop a clear

solid strategy for UX that applies to any kind of product or project

Use a simple method to determine which features and functions are truly important (and possible)

Understand who your stakeholders really are and what you need to know from each of them

Get all players in a project to agree on what constitutes value — both for users and for the business

Separate what people say they need from what they actually need

Uncover the things users don't know they need (but really do)

Connect user needs with product strategy and requirements

Determine and control the scope of any project

Set the proper expectations for everyone involved and ensure there are no big

expensive surprises later

* Requirements

* No experience required. If you're new to UX you'll get everything you need. And if you're a seasoned pro
* you'll find some easier
* simpler ways of doing what you do.

Description

Building a site, app or system that’s useful, usable and valuable is not easy. Why? Because you have to consider any number of user motivations, expectations, environments and possible actions. You have to figure out how to research, test and analyze to figure out what they want, what they need and what they’ll be willing to use.

And it’s likely you’ll have to do it with half the time and budget you really need.

UX Strategy Fundamentals walks you through the process of doing just that, step-by-step. You’ll learn how to make good UX decisions at every step of the design and development process, and you’ll see how those choices impact product quality and scope.

Whether you’re a designer, developer, UXer or are completely new to ALL of this, you’ll leave this course with a practical understanding of what makes great products great. And you’ll also understand the mechanics of making those products run smoothly, efficiently and with less stress. Taken from Joe Natoli's popular UX & Web Design Master Course taken by more than 7,000 students, this laser-focused course uses lectures and hands-on exercises, to teach you:

The Three Crucial Questions you must ask of every client, every project, every time
Simple methods for determining who your users really are
How to figure out which features and functions are truly important (and realistic)
Simple methods and tools for business stakeholder research
How to identify business goals — and get everyone to agree on them
How to identify true user needs — getting beyond what people say they need to what they actually need
How to connect user needs with product strategy
How to generate meaningful product requirements
How to determine and control the scope of any project
How to set the proper expectations for everyone involved and ensure there are no big, expensive surprises later

These are the same principles and methods I’ve used with the largest companies in the world for nearly three decades. I walk you through everything step-by-step and I only focus on what works. You’ll find clear, straightforward advice, simple tools and real-world examples.

UX Strategy Fundamentals will prove to you that strategy work isn’t just for experts, and it does not have to be complicated.