Digital Marketing For Real Estate Agents Google Ppc Ads

Learning Objectives And Overview - Google Ads Introduction Preview 02:31

Lay the foundation to enable you to place Google PPC ads. Learn how to set up a new Ad Account, Campaigns, Ad Groups, Keywords and Extensions and of course Ads, plus how to set up and track the metrics you will need to track your success

Introduction to Google Ads Preview 02:52

Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users.

It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

Setting Up A New Google Ads Account Preview 03:05

Learn how to set up a new Google Ads account (you can have as many as you like, for different purposes)

Navigating Google Ads Preview 06:42

Learn how to find your way around Google Ads in the different menus

Google Ads Structure Preview 03:04

Find out what is the hierarchical structure of Google Ads accounts

Google Ads Metrics Preview 04:26

You can only manage what you can measure. Learn how to measure and manage your critical numbers like e.g. CTR (click through rate), CPC (cost per click) and other important metrics

Conversion Events And The Google Remarketing Tag Preview 07:19

How to set up conversion events and the remarketing tag in Google for enhanced tracking and remarketing

Additional Tools For Google Preview 07:55

Further sharpen your craft with additional tools for Google, Google Search Console (a.k.a. “Webmaster Tools”), Google Analytics and the Keywords Everywhere tool

Learning Objectives And Overview - Google Ads Setup Preview 00:55

Learn about Ad types, Audiences, Placements, Account Settings and Locations and which ones are right for you

Types Of Campaigns And Ads Preview 05:05

Learn which different types of campaigns and ads Google offers and which of those you should choose

Setting Up Google Audiences Preview 02:48

Discover how to select the right audiences who are more likely to respond to your ad

Google Placements Preview 02:56

Discover how you can place your ads on many different relevant websites, including potentially some major property portals

Google Ad Account Settings Preview 02:52

How to set up your Google Ad account correctly

Google Location Targeting Preview 03:31

Find out which geographic location(s) you should target and how to set them up

Google Demographics Targeting Preview 01:51

Which demographics are most suitable to be targeted by your ads

Learning objectives and overview - Google Ads Campaigns Preview 00:58

Learn how to create effective search, display and video campaigns, which bidding strategy to use and how to optimize your campaigns

New Search Network Campaigns Preview 07:34

Discover how to find people with intent who are looking for something that you have to offer

New Display Network Campaigns Preview 07:45

Discover how you can place your ads on many different relevant websites, including potentially some major property portals

New Video Campaigns Preview 08:17

Video campaigns are cheap and effective as many people are visual and respond to video better

Bidding Strategies (Manual vs. Automatic) Preview 04:24

Find out which bidding strategies Google offers and which of them you should use

Google Campaign Optimization Preview 04:20

How to optimize your campaigns so that you get the best results for the least amount of ad spend

Google Ad Scheduling Preview 04:16

Should you run your ads all the time (24x7) or when are the most effective timings?

Google Campaign Settings Preview 02:42

Choosing the right settings for your campaigns

Learning Objectives And Overview - Keywords Preview 01:42

Words or phrases describing your product or service that you choose to help determine when and where your ad can appear. When someone searches on Google, your ad could be eligible to appear based on the similarity of your keywords to the person's search terms, as well as your keyword match types.

Learn which match types to use and how to choose positive and negative keywords

Keyword Match Types Preview 05:34

Discover which match types (of keywords) Google offers and which one you should choose

Negative Keywords Preview 02:38

Sometimes certain keywords that are similar to the ones you are marketing should NOT trigger your ad (else you are wasting money), with negative keywords you can exclude those

Keyword Grouping And Optimization Preview 03:50

How to group and organize your keywords for better performance

Keyword Planner Tool Preview 02:16

Want to add additional keywords, but can't think of which ones? Let Google help you

Learning Objectives And Overview: Google Ads Preview 01:06

Learn about Ad types, Ad ranking, Improving Quality Score, How to write Laser-targeted specific ads and Extensions and how to Access Your Leads In Google Ads

Google Ad Types Preview 03:06

Discover which ad types Google offers and which ones you should choose

Google Ad Ranking Preview 05:13

What is Ad Ranking and how is it relevant and important to you?

Improving Your Quality Score Preview 06:07

What is Quality Score and why you need to pay close attention to it and improve it so you pay less and your ad ranks higher

Laser-targeted Specific Ads - Concept And Preparation Preview 07:21

Prepare to write your laster-targeted specific ads

Laser-targeted Specific Ads - Execution (Hands On) Preview 04:27

Get your Laser-targeted Specific Ads done

Dynamic And Responsive Search Ads Preview 03:15

Advanced and more 'clever' ads: dynamic and responsive search ads

Google Ad Extensions Preview 04:59

Increase the size of your ads on the screen and allow users to go directly to the most important parts of your offer via extensions

Accessing Your Leads From Google Ads Preview 01:59

To get the fruit of your hard work, find out how to access your new leads from/in Google Ads

Ad Groups, Keywords And Ad Tips For Project Marketing Preview 00:51

Which specific ad groups, keywords and ads work better for real estate (property) project marketing

Quick Summary Preview 15:18

A quick summary about Google PPC Ads

Practice Test Google PPC Ads - Are you ready?

Check your knowledge in this practice test to ensure you understood the course correctly. If you have gone through it, it will be easy for you to answer these simple questions. But remember, you can only be successful if you APPLY this knowledge, knowing alone is not sufficient without action. To your success!