Pickaproduct Course

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Tags: Amazon FBA

One of the only Amazon FBA courses to be endorsed by Alibaba, the leading platform for global wholesale trade.

Last updated 2022-01-10 | 4.3

- Decide on 1 product to import (with high confidence that it will be profitable to sell on Amazon FBA)
- Find the best 2-3 suppliers for you to order a sample of your product from
- Have a deep understanding of how the Amazon FBA model works (Private Labeling)

What you'll learn

Decide on 1 product to import (with high confidence that it will be profitable to sell on Amazon FBA)
Find the best 2-3 suppliers for you to order a sample of your product from
Have a deep understanding of how the Amazon FBA model works (Private Labeling)
Have a deep understanding of why we want to import our products from China and how to communicate with Chinese suppliers
Know which product categories are best to focus on and which are the worst (this can make or break your business before you even start!)
Find a product with high potential to be profitable (using our Choosing A Product Cheat Sheet)
Calculate the Basic Product Criteria score for a product (our special method for deciding whether or not a product has high potential)
Calculate the Advanced Product Criteria score for a product (even more criteria to make sure you are confident that your product will be profitable BEFORE you import it)
How to find high-quality Chinese suppliers and communicate with them (use our Alibaba Message Cheat Sheet)
Calculate the potential profit you can expect to make from your new product
How to research the competition for your product (find out the key things you want to look for)
Learn our secret for how to get an unfair advantage over your competition

* Requirements

* Have a desire to start an Amazon FBA business
* At least 10 hours to dedicate to finding a profitable product
* Access to a reliable internet connection
* No paid tools are required as the tools required for this course are free

Description

  • Decide on 1 product to import (with high confidence that it will be profitable to sell on Amazon FBA)
  • Find the best 2-3 suppliers for you to order a sample of your product from
  • Have a deep understanding of how the Amazon FBA model works (Private Labeling)
  • Have a deep understanding of why we want to import our products from China and how to communicate with Chinese suppliers
  • Know which product categories are best to focus on and which are the worst (this can make or break your business before you even start!)
  • Find a product with high potential to be profitable (using our Choosing A Product Cheat Sheet)
  • Calculate the Basic Product Criteria score for a product (our special method for deciding whether or not a product has high potential)
  • Calculate the Advanced Product Criteria score for a product (even more criteria to make sure you are confident that your product will be profitable BEFORE you import it)
  • How to find high-quality Chinese suppliers and communicate with them (use our Alibaba Message Cheat Sheet)
  • Calculate the potential profit you can expect to make from your new product
  • How to research the competition for your product (find out the key things you want to look for)
  • Learn our secret for how to get an unfair advantage over your competition

Course content

9 sections • 55 lectures

Introduction 10 lectures

Download All Of The Resources You Will Use In This Course Preview 00:00

We have created some easy to use course resources that will help you find a product much more quickly. In this lecture you will be able to download the Resource Folder. 

In this folder you will find the Resource Packet which includes every PDF you will be using in this course. You will also find the 3 different excel files we will talk about and use in the course.

Amazon FBA Monthly Earnings - June 1st 2017 - Erik Rogne Preview 02:54

Erik Rogne walks you through his Amazon Dashboard and shows you exactly how much he made from his Amazon FBA business in the last 30 days. 

Introduction To Alibaba.com Preview 02:42

Use the link below to sign up for an Alibaba Buyer Account:

https://accounts.alibaba.com/register/ifm_reg.htm?tracelog=udemy1

Action: Sign Up For an Alibaba Buyer Account Preview 00:00

Welcome To The Course! Preview 01:13

In this video we give you an introduction to this Amazon FBA course on how to find a profitable product. We also talk about what you can expect to find in this course and why we have decided to combine our expertise to help you find the right product to sell on Amazon FBA.

Meet Your Instructors Preview 03:54

In this video we talk about our background, as your instructors:

Erik Rogne brings Amazon FBA Expertise

He has been selling on eBay for 12 years and Amazon for 3 years. 

Eric Campbell brings Online Teaching Expertise

He is currently teaching over 42,000 students.

Course Design And Resources Preview 05:03

In this video we talk about how this course is designed (very different than most other courses)

  • Action-Based Course
  • 1 Course Goal
  • 5 Mini-Goals
  • Action videos = you are given 1 task to complete and then you and I complete that task together
  • 11 Interactive PDF forms are included in this course (download them here)

Setting Expectations Preview 04:12

In this video we talk about setting expectations from the beginning. This will help you get a true understanding of what starting your Amazon FBA business will be like.

Key Concepts (Learn What Private Labeling Is And More) Preview 08:11

In this video we talk about the key concepts that you must understand before you can start building your Amazon FBA business. More specifically we talk about:

  • What Amazon FBA is
  • White Label Products
  • The Product Chain
  • Why Prices are Higher on Amazon
  • The Amazon FBA Pyramid

Steps To Complete Before We Start Preview 04:10

In this video we talk about steps to complete before you start researching a product for your Amazon FBA business. These steps include:

  • Creating emails
  • Initial amount of money to set aside
  • Amount of time to invest
  • Downloading Google Chrome
  • Creating the accounts we will use throughout this course

Mini-Goal 1 | Understand What To Look For In A Product 5 lectures

Alibaba.com: Global Buy, Global Sell Preview 01:11

Use the link below to sign up for an Alibaba Buyer Account:

https://accounts.alibaba.com/register/ifm_reg.htm?tracelog=udemy1

The Categories New Amazon Sellers Should Avoid Preview 08:53

In this video we talk about the worst categories to sell in on Amazon and explain why we recommend avoiding them.

The Best Categories To Focus Your Product Search On Preview 02:16

In this video we talk about the best categories to sell in on Amazon and explain why we recommend them.

Basic Product Criteria (20 Different Things To Look For In A Product) Preview 08:31

In this video we explain our Basic Product Criteria. These 19 different criteria will help you find the right product to import that you can be confident will be profitable on Amazon.

Advanced Product Criteria (9 Different Things To Look For) Preview 05:35

In this video we explain our Advanced Product Criteria. These 9 different criteria are part of the secret sauce of this course. They will help you find the right product to import that you can be confident will be profitable on Amazon. 

Mini-Goal 2 | Use Our Basic Product Criteria To Find 3 Products 6 lectures

Action: Choose A Product Category To Start With Preview 02:48

In this video we use our Product Category sheet to choose the product category you want to begin searching for your product in.

Action: Install Unicorn Smasher Chrome Extension Preview 02:54

In this video we install the free Unicorn Smasher Chrome extension. This piece of software is essential in helping us find the right product to sell on Amazon FBA.

Action: Find A Product To Run Through Our Choosing A Product Cheat Sheet Preview 16:24

In this video we find a product to run through our Choosing a Product Cheat Sheet. This resource sheet has 8 different criteria that help us quickly decide whether or not a product has potential.

Action: Find 3 Products That Pass Our Choosing A Product Cheat Sheet Preview 11:06

In this video we find 3 products that pass our Choosing a Product Cheat Sheet. We will later run these products through our Basic and Advanced Criteria to find out how much potential they have.

Action: Add Chosen Products To Our Product Comparison Sheet Preview 02:22

In this video we add the 3 products that we chose earlier to our Product Comparison Sheet. This resource allows us to quickly compare these products to each other.

Action: Calculate The Basic Criteria Score For Each Product Preview 10:40

In this video we calculate the Basic Criteria Score for each of our 3 products. These 20 criteria help us get an idea about how profitable a product will be if we were to sell it on Amazon FBA.

Mini-Goal 3 | Decide On 1 Product To Import 10 lectures

Action: Find Out If Our Products Pass The 5X Rule Preview 08:28

In this video we determine whether or not our chosen products pass the 5X rule. This rule helps us determine if we'll have a big enough profit margin if we end up selling the product on Amazon FBA.

Action: Find Out If Our Products Have A Low MOQ Preview 03:04

In this video we determine whether or not our products have a low MOQ (minimum order quantity). This will help us find out if we can create an Amazon FBA business around the product without requiring too much upfront investment.

Action: Find Out If Our Products Have A High RPR Preview 07:28

In this video we determine whether or not our products have a high RPR (Revenue Per Review). This criteria helps us find out the potential profitability of a product if we were to sell it on Amazon FBA.

Action: Find Out If Our Products Pass The Keyword Test Preview 03:29

In this video we determine whether or not our products pass the keyword test. This criteria helps us learn more about the demand we can expect for our product if we were to sell it on Amazon FBA.

Action: Find Out If We Can Create A Listing That Would Beat Our Competitors Preview 11:49

In this video we take a look at competitor's listings on Amazon to decide whether or not we think we could create an Amazon listing that would outperform theirs.

Action: Find Out If Our Products Are Trending Preview 02:48

In this video we use the Google Trends tool to see whether or not our products are trending upwards. This will help us see whether or not we can expect to see increased demand for our product in the near future.

Action: Determine If We Can Brand And Add Bonuses To Our Products Preview 02:52

In this video we make a decision about whether or not we think we can brand our products and add bonuses to them. If possible both of these would help our products sell better on Amazon FBA.

Action: Calculate The Advanced Criteria Score For Each Product Preview 02:27

In this video we calculate the Advanced Criteria Score for each of our 3 products. These 9 criteria help us get an idea about how profitable a product will be if we were to sell it on Amazon FBA.

Action: Use Our Product Comparison Sheet To Make Our Final Product Decision Preview 04:35

In this video we use our Product Comparison Sheet to make a final decision about which of the 3 products we want to import. We also discuss what to do If none of the 3 products seem attractive to you.

75% Course Check-In... How's It Going? Preview 00:00

Congratulations on making it through 75% of this course! That's awesome :) 
We wanted to check-in with you and see, how's it going?

This course is always evolving and growing based on your feedback.

Help us improve the course by answering 2 quick questions...

Mini-Goal 4 | Find 2-3 Suppliers To Import A Sample From 10 lectures

Create a RFQ on Alibaba.com to have Suppliers Contact You! Preview 08:35

Use the link below to sign up for an Alibaba Buyer Account:

https://accounts.alibaba.com/register/ifm_reg.htm?tracelog=udemy1

Using the Alibaba.com Mobile App Preview 07:17

Use the link below to sign up for an Alibaba Buyer Account:

https://accounts.alibaba.com/register/ifm_reg.htm?tracelog=udemy1

Action: Find 5 Potential Suppliers On Alibaba Preview 06:32

In this video we find 5 potential suppliers for your product on Alibaba. We explain how you increase your chances of finding a trustworthy supplier on Alibaba.

Using Alibaba.com SourceNow to Find Products with Images Preview 06:26

Use the link below to sign up for an Alibaba Buyer Account:

https://accounts.alibaba.com/register/ifm_reg.htm?tracelog=udemy1

Action: Send A Message To 5 Suppliers Preview 15:52

In this video we send a message to the 5 suppliers that we chose. To keep track of our interactions with Alibaba suppliers we learn how to use the Supplier Comparison resource.

Action: Evaluate Supplier Offers Preview 06:16

In this video we evaluate the offers we've received from our Alibaba suppliers. 

Action: Create Counter Offers Preview 05:56

In this video we begin to negotiate with our Alibaba suppliers by introducing counter offers.

Action: Run Suppliers Through The Supplier Scoring Rubric Preview 12:22

In this video we run each of our Alibaba suppliers through the Supplier Scoring Rubric. This resource helps us give each supplier a score based on our chosen criteria. 

Action: Decide On 2-3 Suppliers To Import A Sample From Preview 04:40

In this video we decide on 2-3 Alibaba suppliers to import a sample from. To make this decision we factor in our Supplier's scores found in the last video, the price and MOQ each supplier offers and our gut instinct.

Using Trade Assurance to Order your Product Preview 04:18

Mini-Goal 5 | Complete Final Research For Your Product 3 lectures

Action: Calculate Profit Margin Estimate Preview 11:30

At this point we have a lot of great information about our product. In this video we use that information to calculate an estimate for our product's profit margin using our Profit Margin Calculator resource.

Action: Research Competition For Our Product Preview 05:26

In this video we go to Amazon and research the competition for our product. By taking a look at our competitor's listings we can get an idea about how well we could expect to do if we were to sell that product on Amazon FBA.

Action: Find Possible Product Improvements Preview 02:48

In this video we take a look at our competitor's positive and negative reviews to hopefully give us some ideas about how we can improve our product. We find a product improvement that we can ask our supplier to make it will give us a huge advantage when it comes time to sell our product on Amazon FBA.

Conclusion 4 lectures

Review Of What You Did In This Course Preview 01:51

In this video we review everything that you have accomplished in this course. At this point you have decided on 1 product to import and found 2-3 suppliers to import a sample from.

Where You Can Get Help And Support Preview 01:04

In this video we talk about where you can go to get help and support while you build your Amazon FBA business. We give you the link that you can use to join our free Facebook Group. In this group you will find a helpful community of like minded people and thorough answers to your questions.

Reference Material Preview 00:50

In this video we talk about the reference material that is included in this course. The purpose of the reference material is:

  • Share with you what software we recommend to help you grow your Amazon FBA business
  • Offer tutorials that help you learn how to use the software most effectively
  • Share links that help you save money if you decide to invest in some software

Your Next Steps Preview 00:26

In this video we talk about next steps for you as you move forward and continue to grow your Amazon FBA business!

Reference Material 4 lectures

Alibaba.com SuperSeptember - Save Lots Of Money When Ordering From Suppliers! Preview 04:42

Use the link below to sign up for an Alibaba Buyer Account:

https://accounts.alibaba.com/register/ifm_reg.htm?tracelog=udemy1

Jungle Scout vs. Unicorn Smasher Preview 07:06

In this video we talk about the differences between JungleScout and Unicorn Smasher. Unicorn Smasher is a free plugin with less accuracy and features than JungleScout. In the video we talk about what features are exclusive to JungleScout and if you need them.

How To Find A Product In Minutes.. Not Hours Preview 09:13

In this video we show you how to find a product that passes our Choosing A Product Cheat Sheet in minutes... instead of hours.

To do this we are using a JungleScout tool called Product Database. Using this tool we are able to apply our product criteria as filters to quickly sort out which products are a great fit.

You can find this tool by clicking on the JungleScout link on our website at: importpanda.com/amazontools

Erik Rogne's Full Story - From Laser Pointer To $13k / Month Preview 14:43

All of Erik Rogne's success started with a green laser pointer. Learn how Erik Rogne stumbled across Amazon FBA and how he was able to turn Amazon FBA into a highly profitable - automated - business.

Bonus 3 lectures

6 Expert Strategies To Find a Profitable Amazon FBA Product (+ LIVE Example) Preview 27:35

Links to Tools Used in This Video:

Get $15 Off Your First Month of AMZ Scout:
https://bit.ly/amzscoutdiscountpanda

AMZ Scout Web App Login:
https://bit.ly/amzscoutwebapppanda

Product Example From the Video:
https://bit.ly/productexamplepanda

Google Trends:
https://bit.ly/googletrendspanda

Alibaba:
https://bit.ly/alibabapanda

Amazon Best Selling Categories:
https://bit.ly/bestsellerspanda

Rebate Key:
https://bit.ly/rebatekeypanda

Continue Learning Inside Our Masterclass Preview 00:13

(Video) Interview With Coran Woodmass - Selling An Amazon FBA Business Preview 44:26

What is more exciting than creating an Amazon FBA business that generates $5,000 in passive income per month?

Selling that business for hundreds of thousands of dollars.


Coran Woodmass is an FBA broker that has spoken to 100's of Amazon FBA business buyers and sellers. He is the founder of TheFBABroker.com

If you have any desire to sell your FBA business in the future Coran says there are a few very important things you must do from the beginning to make it more valuable to buyers.