Local SEO: the ultimate guide for small businesses

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June 17, 2021 | Carver Stephen | Free Courses

Local SEO: the ultimate guide for small businesses

Many business owners are unaware of the fact that they can also promote their business through the internet. Often, business owners know about SEO but they are uninformed about the local SEO. 

Local SEO
Local SEO

As we know, Search engine optimization works by representing your website on search engines like Google. When you search for something on Google, a list of websites appears from top to bottom. Many people prefer opening the first one and that tells you about the importance of staying on top. Local SEO just like SEO, display your website on google but it targets a local area. For example, a person searches for Chinese food on ABC street and a list of Chinese restaurants appears including yours. This is how local SEO works.

How can you use local SEO to promote your business?

Many small businesses are heedless of the ways to promote their business and attract more customers. Proper SEO training will help you promote your business through the internet. This local SEO guide is a small effort to help you with this. 

Local SEO Guide
Local SEO Guide

Set up your business info on Google:

Complete information about your business is the first step towards digital marketing. You must enroll your business on “Google my business” and enter the complete information. Through this, Google will know about your business and it will be easier to appear on the search list. You must enter your name, permanent address, and phone number. You should stay active, upload pictures of your local business, and respond to people’s queries. This is how new people believe that your business is authentic. You can also set up a website for your business through WordPress. You can do it yourself by using WordPress tutorials.

Set up Your Business Info on Google
Set up Your Business Info on Google

Write your content:

Now, you can write about your business or topics related to your business. You can start a newsletter, a blog, or a podcast. The key is to carefully search keywords that are used widely so Google will consider them important and list your blog at the top. Local SEO strategy involves writing about your business, your goals, your products, and any event that happened. This will help you make the first impression on your future customers. A good website will encourage people to come to your business and try out your products.

Build your citation:

A citation will help you optimize your business. A citation is any reference to your website on the internet. If other people talk about your business, it will increase your potential customers to find you. For example, a website writes about ‘5 Thai food restaurants in the XYZ area’ and they include your business. This is a citation. Whoever will read that blog, will know about you. 

Your citation will involve your business name, phone number, complete address, and your URL. This information will go on citation sites. 

Try to get reviews:

Many people look up to online reviews before investing in a business. Therefore, you must get your customers to leave a review. You must increase your standard so people will write honest reviews. Your website visitors are more likely to trust unknowns and invest in your business. Through these reviews, your customer reach will increase and it will optimize your ‘Google my business’ as well. The reviews will directly influence your local SEO.

Check out for competition:

Local SEO will arrange your website in order. You could be on the 5th or 6th number but you must compete to be on top. To be on top, you must consider who you are competing with, what keywords they use, and what is their ranking. You must analyze your competitor and target better keywords. In this way, Local SEO will present your business on top to reach your customers.

Check Out for Competition
Check Out for Competition

Conclusion:

Through these efforts, you can successfully advance your business and land more customers. If you want to do it yourself, you can easily learn local SEO. Moreover, you can also enroll in local SEO courses. Many freelancers provide local SEO services, you can hire them as well. If you are the only business that owns a medical store in a certain area, it will work in your favor. Step up your game and use technology for your benefit.