Digital Oil And Gas

How Digital Technologies Will Impact the Oil and Gas Industry

Last updated 2022-01-10 | 4.6

- Definitions of digital terminology
- Leading digital technologies impacting oil and gas
- Pace and nature of impacts of digital technologies on oil and gas

What you'll learn

Definitions of digital terminology
Leading digital technologies impacting oil and gas
Pace and nature of impacts of digital technologies on oil and gas
Management challenges of adopting digital innovations in oil and gas

* Requirements

* High level understanding of the oil and gas industry
* General awareness of digital technologies

Description

Digital technologies are poised to make an impact on the oil and gas industry, but when? What will be the impacts? Which technologies will have the greatest impact? How big will the impact be? How will these technologies be best implemented? How can companies, suppliers, regulators and employees prepare for these changes? What does this mean for your oil and gas career?

The combination of COVID19 and the pressures to reduce fossil fuel emissions is creating great pressure on the industry to modernize as much and as fast as possible. Digital tools are among the few remaining ways that the industry can improve costs, productivity and climate impacts with one stroke.

This course (Version 3.0) is the on-line version of the one-day in-person seminar offered by the course instructor to oil companies and services companies around the world. Described as “the definitive guide to preparing your career for digital in oil and gas”, Digital Oil and Gas is a one-stop place to learn about digital in the industry.

Participants learn the terminology and backstory to digital innovation in the industry, a framework for thinking about digital technologies, the maturity and impact of leading technologies, and the likely opportunities in upstream, midstream and downstream.

The instructor holds regular office hours via a Facebook group exclusively for Udemy students to answer questions about the course, discuss hot industry topics, and interview guests.

The course is based on the bestselling book, ‘Bits, Bytes, and Barrels: The Digital Transformation of Oil and Gas’, available on Amazon, Audible, iTunes and many other on-line book shops. 


Who this course is for:

  • oil and gas industry professionals
  • technology industry professionals
  • field service companies
  • consultants to oil and gas

Course content

12 sections • 117 lectures

Welcome to Digital Oil and Gas Preview 05:25

Welcome to Digital Oil And Gas. A personal greeting from your instructor Geoffrey Cann

Additional resources include:

Blog article -> The Brave New World of Digital in Oil and Gas.

I wrote this article in August 2016 to kick start my book and this course.

Blog article -> 5 Clever Digital Technologies for Oil and Gas

This article dates back to October 2016, and was my first exploration of the leading technologies that would eventually impact oil and gas. 

Introduction Preview 01:24

In this video we introduce the learning goals for section 1:

  • a working definition of digital,

  • the two laws of digital (exponential growth and network value),

  • capital markets and digital, and

  • insights from early adopters

If you need an overview of the oil and gas industry, consider taking Section 12, Oil and Gas 101 for a brief introduction.

Working definition of digital Preview 14:46

This lecture presents a working definition of digital:

  • IEA definition

  • data

  • analytics

  • connectivity

Additional Resources: 

Blog: Digitalisation of Energy: A European View

This article describes the work of the International Energy Agency (IEA) to understand how digital could impact the energy industry, including oil and gas, power, and renewables.

Office Hours Alert Preview 00:01

I hold regular "Office Hours" where I engage live and directly with Udemy students. During office hours, I deliver mini-lectures about hot topics, respond to questions about oil and gas and digital innovations, and I interview oil industry players about the industry.

"Office Hours" are available only to students of Digital Oil and Gas, at no extra cost, via a Facebook group, and are held on a regular basis. "Office Hours" are recorded and included in the course as an additional lecture.

Look for the group Udemy Digital Oil and Gas on Facebook and join up, or follow the links below.


Digital or Not Digital?

Which of the following things are digital, under this definition


Two Laws of Digital Preview 06:16

This lecture describes two laws that govern digital

  • Moore's Law and

  • Metcalfe's Law


Metcalfe's Law in action

Capital Markets and Valuation Preview 06:06

This lecture explains how digital company valuations have changed since 2002 and are now outstripping all other sectors

Case Assignment -- SWOT Analysis

You are on the management team of Regnaros Environmental Services, a company that supplies the gas industry with a gas sensor. Complete a SWOT analysis of the company.

Critical Insights from Early Adopters Preview 10:16

This lecture discusses how early adopters add insight into the concepts of company ecosystems, cyber concerns and reacting to new business models .

Below is a blog article which looks at the current situation in oil and gas, and makes a case for digital ecosystems.

Identifying New Business Models

Recap of Learning Goals Preview 01:17

This is a short summary of Section 1

Learning Goals Preview 01:37

This lecture outlines the learning goals for this section.

If you need an overview of the oil and gas industry, consider taking Section 12, Oil and Gas 101 for a brief introduction.

The Digital Framework Overview Preview 02:15

This lecture gives a brief overview of the entire digital framework and it's components

The article below is a more detailed overview of the framework, and how it can apply to oil and gas.

How Data, IOT, AI and Robotics fit in the Framework Preview 12:08

This lecture describes the components:

  • Data

  • IOT

  • AI

  • Robotics

Data, IOT, AI, and Robots

Test your knowledge about these components of the framework: Data, IOT, AI, Robotics

More Framework Components Cloud, Blockchainand ERP Preview 12:28

This lecture describes the framework components:

  • Cloud computing

  • Blockchain

  • ERP

Exploring Cloud computing, Blockchain and ERP

Test your understanding of Cloud Computing, Blockchain or ERP

Talent issues in the Digital Framework Preview 05:19

This lecture discusses the talent issues in the framework such as:

  • Agile+User experience

  • People+ Change Management

Below is an article and a podcast which detail how digital can be thwarted in a business, particularly people-based causes.

Framework recap and combining technologies Preview 08:18

This lecture summarizes all the components that make up the Digital Framework.

Elements of the framework

How well do you recognize the components of the digital framework?

Recap Learning Goals Preview 00:34

This is a review of the learning goals for this section

Digital Opportunity Mapping

Considering the SWOT analysis for Regnaros, identify possible digital solution ideas that help boost a strength, correct a weakness, exploit an opportunity, or defend against a threat

Learning Goals in Understanding the core of digital Preview 00:58

This lecture sets out the learning goals For this section: understanding digital’s core of data, IoT, AI and bots.

If you need an overview of the oil and gas industry, consider taking Section 12, Oil and Gas 101 for a brief introduction.

All about Data Preview 07:31

This lecture describes data role in the digital framework. This includes:

  • the life blood of digital

  • Oil and gas is data rich

  • Upstream invented big data

  • Subsurface datasets, or seismic data, are bought and sold

  • Market for data, companies selling data and

so much more.


The resource below looks at the Open Data movement, and how data transparency will impact the industry.

All about the IoT Preview 07:08

The Internet of things (IoT) is defined in this lecture. It's features, uses and issues and challenges are also discussed.

The resource below is an article which goes into deeper detail on IoT in oil and gas.

The interview is with Dave Shook of ShookIoT, where we look at not just sensors themselves, but how to manage all the data they generate.

Data and IoT quiz

true or false

Artificial Intelligence (AI) Preview 12:51

Artificial intelligence (AI) is defined in this lecture. It's feature,uses, and value are also discussed.

The blog article and podcast below both look at the benefits of AI and how it will impact oil and gas.

Robotics (Bots) Preview 06:12

Robotics (bots) are defined in this lecture. It's features, uses and value are also discussed.

The interview below is with Travis Schindler of SkyX, an aerial drone company. The podcast also looks at drones, and their use-cases in oil and gas.

AI and Bots quiz

Recapping Data, Iot, AI and Bots Preview 01:37

This lecture recaps the components of digital’s core of data, IoT, AI and bots

Digital Opportunity Analysis Part 1

In this assignment you review the set of digital opportunity ideas and decide their fit with the business goals, urgency to tackle and expected impact.

Learning Goals Preview 01:12

The learning goals of understanding the foundational digital technologies (cloud computing, blockchain, and ERP) is discussed in this lecture.

Cloud Computing Preview 08:43

Cloud computing is defined in this lecture. It's features, uses and values are also discussed.

The resource below is an article based on my observations while on a visit to Kuwait, and how the Middle East is viewing cloud for their Oil and Gas companies.

The interview below is with Shawn Martens of Ironsight. Ironsight leverages cloud to make an Uber-like platform for oilfield services.

Blockchain in Oil and Gas Preview 15:36

Blockchain is defined in this lecture. It's features, uses and values are also discussed.

Below is an interview with Nish Kotecha of Finboot. Finboot is a blockchain company from the UK and Spain.

The blog article looks at different developments in Blockchain by the close of 2019.


Blockchain and Cloud Computing Quiz

True or False

ERP in Oil and Gas Preview 08:10

ERP is defined in this lecture. It's features and values are also discussed

Below I have an article and podcast that looks at ERP in the oil and gas world, as further reading.

ERP Quiz

True or false

Recapping Cloud Computing, Blockchain and ERP Preview 01:22

This lecture recaps what you should understand about digital’s foundational technologies — cloud computing, blockchain and ERP.

Digital Opportunity Analysis Part 2

In this assignment, you will complete the opportunity analysis, focusing on the opportunities involving cloud, blockchain and ERP technologies.

Learning Goals Preview 01:20

The learning goals of this section are outlined in this lecture. The impacts of three emerging technologies — gamification, 3D printing, and Digital Reality are discussed.

Gamification Preview 06:19

This lecture focuses on the technology Gamification. It's features, uses and values are also discussed

The podcast below looks at the potential for gamification to change the oil and gas industry, especially with training and asset optimization.

3D Printing Preview 05:13

This lecture focuses on the technology 3D printing. It's features, uses and values are also discussed.

The podcast and article below look at the ways that 3-D printing can disrupt the oil and gas industry.

Gamefication and 3D Quiz

True or False

Digital Reality Preview 07:36

  • This lecture focuses on the technology Digital Reality. It's out of industry uses and use cases are also discussed

Recapping Emerging Technologies Preview 01:06

This lecture recaps what you should understand about digital’s emerging technologies — gamification, 3D printing and digital reality.

Learning Goals Preview 01:04

This section provides a framework for understanding the maturity and impact of different digital technologies on the oil and gas industry.

If you need an overview of the oil and gas industry, consider taking Section 12, Oil and Gas 101 for a brief introduction.

The Maturity Model and Oil and Gas Preview 05:21

This lecture outlines the concepts of maturity and level of impact each technology can have on the oil and gas industry.

The article below looks at pilot projects and how to advance them to full deployment. The maturity model will help identify which projects may need advancing, and which ones will take more time.

High Impact, High Maturity Preview 03:17

This lecture describes Cloud Computing and ERP technologies as having high maturity and high impact on the oil and gas industry.

Medium Impact, High Maturity Preview 03:31


Medium impact and high maturity technologies  such as gameification and digital reality are discussed in this lecture

Maturity Model True or False

How do these technologies fit in with oil and gas?

Medium impact, Medium maturity Preview 06:54


The IOT and robotics are categorized medium impact and medium maturity technologies.

The article attached to this lecture discusses the current lack of trust in machines, an explanation for the low level of maturity in robots and AI.

High impact, Low maturity Preview 02:04

Blockchain is discussed as a high impact and low maturity technology.

The article attached to this lecture looks at existing, real-world solutions and applications of blockchain in oil and gas, showing the early maturity but high impact of the technology.

Low impact, Low maturity Preview 02:38

3D printing is used as an example of a low impact and low maturity technology.

More True and False about the Maturity Model

Recap lecture Preview 01:06

A framework for understanding the maturity and impact of different digital technologies was provided in this section.

Digital Maturity Adjustment

In this assignment you will revisit the digital opportunity analysis and adjust the urgency higher or lower now that you have a better appreciation for the maturity of various digital innovations.

Learning Goals Preview 00:41

learning goal: To understand the timing and impacts of digital on the segments of the oil and gas value chain.

If you need an overview of the oil and gas industry, consider taking Section 12, Oil and Gas 101 for a brief introduction.

Timing and Fuse Preview 08:07


This lecture discusses the timing and impact matrix (fuse and bang).

Applying the framework to the value chain Preview 10:59

The framework is applied to the value chain. This includes technology providers, services companies, retailers, exploration and production companies and midstream companies.


Pace of change

Recapping Fuse and Bang Preview 00:26

The importance of understanding the timing and impacts of digital on the segments of the oil and gas value chain is summarized.


Learning goals Preview 01:00

This lecture defines upstream oil and gas and some of the orthodoxies that apply to this sector of the industry.

What is Upstream Preview 05:33

Key elements of the upstream sector are discussed in this lecture.

Key Business Issues Preview 04:49

Key business issues such as Improving yields of unconventional wells and water management and compliance are discussed in this lecture.

The interview below is with Dusty Sonnier of McCoy Global, a technology company that services upstream oil and gas.

Orthodoxies Preview 05:50

This lecture discusses the current orthodoxies of the Upstream sector in oil and gas

The article below addresses Orthodoxies across the oil and gas value chain, and which may be disrupted by digital technologies. The podcast looks at orthodoxies in the industry that might be subject to change due to the 2020 pandemic crisis.

Orthodoxies True or False

A short quiz on orthodoxies

Digital Impacts Preview 02:55

Key technologies and their impacts are discussed in this lecture in relation to the Upstream sector

Business Model Impacts Preview 03:37

This lecture discusses the impact of technologies could have on Upstream oil and gas.

Which is better?

Yield vs Cost

Recap of Section 8 Preview 00:44

This lecture provides a recap of the section: 

  • what is the upstream?

  • Some of the orthodoxies of the upstream.

  • Upstream’s key digital technologies.

  • Potential new business models

Digital Orthodoxies

In this assignment you will identify as-is orthodoxies about Regnaros' industry, how digital technologies can upend business practices, and propose new orthodoxies

Learning Goals Preview 01:01

This lecture describes Midstream oil and gas and outlines the digital issues.

What is the midstream Preview 09:42

The key elements of the midstream oil and gas are discussed in this lecture.

Key business issues Preview 02:37

The key business issues of Midstream oil and gas such as optimizing use of assets over their full life, energy management (takes energy to make energy) and managing through turnarounds and shutdowns are discussed.

Ease of adoption of digital in Midstream oil and gas

How easy is it for the midstream industry to embrace digital?

Orthodoxies of Midstream Oil and Gas Preview 04:08

This lecture discusses the main orthodoxies that apply to Midstream Oil and Gas. These orthodoxies would include:

  • take or pay contracting

  • Routine repeatable work still best done by humans

  • complex network assets cannot be modeled

  • Tracking of cargos

Digital Impacts Preview 03:01

Various digital technologies can be applied to Midstream oil and gas. Their impacts are discussed in this lecture.

The article below addresses the different digital innovations in the pipeline sector. The podcast also examines the different innovations in the pipeline sector.

Business Model Impacts Preview 02:36

This lecture discusses how digital technologies can impact the business model in Midstream oil and gas.

Using Digital Twins

The use case for a digital twin of an operating asset in Midstream oil and gas

Recapping Midstream Oil and Gas Preview 00:51

This lecture summarizes what we have learned about digital’s impact on the midstream oil and gas,

Learning Goals Preview 00:58

This lecture introduces digital’s impact on the downstream oil and gas industry


What is downstream oil? Preview 04:57

Key elements of the downstream for oil are discussed in this lecture. These include:

  • pipelines, ships, trucking and rail for moving petroleum products

  • Card lock sites

  • Petroleum storage, tank farms

  • Fuel delivery to retail sites, construction sites, airports, marinas, ports, bunkering

What is downstream gas? Preview 04:22

This lecture discusses the various elements of downstream gas such as:

  • Gas distribution utilities

  • Shipping and port handling

  • Chartering carriers (ships, rail, truck, pipelines)

  • Logistics management

  • Trading of products

  • Network optimization

  • Construction of new assets

  • Maintenance and Operations of assets

Key Business Issues in Downstream Oil and Gas Preview 05:02

The key business issues in the impacts of digital technologies on Downstream oil and gas are discussed in this lecture. these include:

  • Adoption of connected, autonomous, shared, electric cars

  • Demand destruction

  • Development of smart cities

  • Compliance, safety and environmental protection

  • Competition for retail customer from utilities

  • Rise of alternative fuels (hydrogen, batteries)

and more...

Business issues in different markets

Are all markets experiencing the same business issues?

Orthodoxies of Downstream Oil and Gas Preview 02:36

This lecture discusses the following orthodoxies in downstream oil and gas:

  • humans buy fuel, not vehicles

  • Drivers collect fuel at retail

  • People to purchase and pay for goods in retail

  • Depend on people for routine work

  • Maximize asset utilization

Digital Impacts on downstream oil and gas Preview 03:33

This lecture discusses the impacts of digital technologies on downstream oil and gas. These include:

  • deeper understanding of consumer behaviour through apps

  • Improved customer services via apps

  • Optimization of assets, transparency through the supply chain

The article looks at refinery mergers, a common occurrence in the downstream, and how digital can impact them.

Business Model Impacts in Downstream Oil and Gas Preview 03:24

Some of the business model impacts of digital technology in downstream oil and gas are discussed in this lecture. These impacts include:


  • fuel delivery to vehicles disrupts the retail model

  • Vehicle ownership model (car share) creates new corporate customer

  • Conversion of retail sites to community energy sites

Digital technologies and Fuel Retailing

Identify a feature of the fuel retailing experience that could be disrupted by digital


Recapping Downstream Oil and Gas Preview 00:59

This lecture summarizes the impacts of digital technology on downstream oil and gas.

Learning Goals in Digital Management Issues Preview 01:09

this lecture will discuss the management issues associated with digital adoption, including getting started, organizing a team, adopting agile, managing cyber, and addressing change.

Getting Started. Preview 05:22

This lecture outlines where to focus: on the front office or the back office?

Focus on the digital roadmap

True or false

Organizing a team Preview 03:49

This lecture describes how best to develop a team tasked with building a digital roadmap. Team members may be chosen from:

  • part of operations

  • part of IT

  • separate digital organization

Building a Digital Team

True or false

Agility Preview 08:03

This lecture discusses how the oil and gas industry can be more agile in its digital technology use.

The article below further outlines what agile is, and it's application in oil and gas.

Agile methods in oil and gas

true or false

Cyber concerns in oil and gas Preview 04:26

This lecture discuses how the growth in sensors and data creates more concerns of cyber attack and what oil and gas can do to protect their assets.

The article is on cyber issues that oil and gas may face in a digital future, from asset doxing to DDoS attacks to hacking attacks.

Cyber Issues in Oil and Gas

True or False

Change Management Preview 10:00

Development of a digital roadmap is a change management problem and this lecture discusses the following issues:

  • Poorly understood opportunity and threat

  • Worries about jobs (few, well paid)

  • Incentives that reinforce status quo

  • Successful businesses breed complacency

  • Inwardly focused, not invented in industry

  • Rigorous management of change process over applied

The article below looks at the various perspectives that oil and gas professionals have towards digital, and how that can help or hinder change projects.

The interview below is with Chantal Milloy of Levvel, which is a change management consultancy.

Talent issues in the Digital Framework Roadmap Building Preview 03:56

The need of different skills to manage digital components of the oil and gas industry is discussed in this lecture. Some of these skills include:

  • New roles created (bot wrangler, example)

  • Key human attributes won’t change

  • Empathy

  • Problem solving

  • Creativity

  • Teamwork

  • Leadership

The first podcast below is an interview with the CEO of EZOPS, a company which creates software for field workers in the industry. The other one is about how to develop a survey for your team or your company on digital readiness. The article looks at leadership in the oil and gas industry, particularly in digital topics.

Digital Strategy Development

In this final assignment you develop the digital strategy for Regnaros. Building from the goals and aspirations, you will use the material from the previous assignments to complete a draft strategy roadmap.

Recapping Digital Management Issues Preview 01:29

This lecture summarizes the major issues in digital management including getting started, organizing a team, adopting agile, managing cyber, and addressing change


Oil and Gas 101 -- Overview of Industry -- Learning Goals Preview 01:45

The learning goals for Section 12 are to: 

  • cover the basics of the hydrocarbon industry

  • Where and how the hydrocarbon product is created in the first place, and how we extract it from the ground, all the way through to the gasoline tank.

  • break the industry down into three large segments: upstream, midstream, and downstream, and what takes place in each

  • some of the critical challenges that the industry is facing as we enter into this era of energy transition.

Oil and Gas Basics Preview 22:00

What is crude oil? what is natural gas? how exactly are they created underground? What do terms like permeability and porosity mean? How is oil different from gas?

Oil benchmarks

True or False: Where does oil come from

Value of Oil or Gas

Which is more valuable, oil or natural gas?

Oil comparison

The Oil and Gas Value Chain Preview 31:08

What is petroleum?

Differences between crude oils

Ways to distinguish crude oils from each other (specific gravity, acidity, sulphur content)

Benchmark crudes (WTI and Brent)

A chart showing crudes by specific gravity and sulphur levels

Exploration Rights

The History of the Oil and Gas Industry Preview 10:55

OPEC

Oil industry formation

Oil and Gas -- Sample Challenges Preview 06:42

  • A 100-year old business model, highly tuned, resistant to change

  • Continuous operations

  • Highly concentrated R&D

  • The slow rate of change adoption

  • Subsidization effects, externalities and role of national governments

  • Looming changes coming to transportation

  • connected, autonomous, shared and electric (CASE)

  • volume of oil at stake

  • challenges in downsizing the industry

  • Social license, social permission to act

  • Negative environmental track record

  • Government policy changes (EU Green Deal)

Oil and Gas 101 -- Conclusions Preview 01:25