Designing Business Models

Rapidly design a business model for any business venture, using a Business Model Canvas, SWOT analysis and KPIs

Last updated 2022-01-10 | 4

- Design a model for your business venture in a step-by-step manner
- Link key performance indicators to the business model design
- Prepare a SWOT analysis and then link it to the business model design

What you'll learn

Design a model for your business venture in a step-by-step manner

Link key performance indicators to the business model design

Prepare a SWOT analysis and then link it to the business model design

Identify and address any gaps

redundancies or risks in your business model design

Proceed with Customer and Business Development efforts

based on a business model of superior quality

integrity and rigour

* Requirements

* Understanding of basic business concepts

Description

Since its publication in 2010, the Business Model Canvas has become a popular tool among people responsible for designing future enterprises of all sizes. It is attractive because it condenses years of business school and management consulting practice into a single page, effectively democratizing much of the traditional strategy theory in the process. And it is also freely accessible, that is, a quick internet search will provide you with access to a template, along with some background information on the basic concepts and process to populate the template.

However, I would suggest that the success of your future enterprise needs and deserves more than this basic content. Accordingly, the course leads you through business model design fundamentals in a step-by-step manner, and then builds on this basis by linking Finances and Key Performance Indicators (KPIs), as well as an analysis of the business environment (sc. SWOT analysis). A Business Model which is a product from this process is bound to possess better levels of quality, integrity, rigour and business environment awareness, which will provide a superior basis for your subsequent customer and business development efforts.

This course is ideal for people from any industry wanting to start a new business venture, either by building a new organization, or building a new line of business within the context of an existing organization.

It is also essential learning for those having to renovate or transform the value creation recipe of an existing business.

Who this course is for:

People from any industry wanting to start a new business venture, either by building a new organization, or a building new line of business within the context of an existing organization
Founders of startups
Entrepreneurs
Business owners
Business strategists
Marketing and brand managers
Product managers
Management consultants
Innovation consultants
Social enterprise leaders
Business analysts
Business architects

Course content

7 sections • 29 lectures

Welcome to the course 2 lectures

Course Overview Preview 01:11

Welcome to our course on Designing Business Models!

We're thrilled that you joined us, along with other students from all over the world, to learn more about designing business models. We trust you will soon be implementing your newfound knowledge and skills to great effect!

The video clip below provides an overview of the content covered in this introductory course.

We would love to interact with you, either through the discussion board (the section at the bottom of each of the lectures), or via email (mail to: [email protected])

Welcome again!

Legal notice Preview 00:54

Business Model Fundamentals 6 lectures

The Value of Models Preview 02:07

Some Context to Business Models Preview 01:09

Business Models by Definition Preview 02:48

The Business Model Building Blocks Preview 01:43

Summary of Business Model Design Fundamentals Preview 00:57

Business Model Fundamentals

The quiz serves to reinforce our learning related to the value of using models, the context and definition of business models, and the basic business model building blocks.

Business Model Building Blocks 6 lectures

Customer Segments and Value Propositions Preview 06:47

Customer Engagement: Channels and Relationships Preview 06:38

Revenue Streams Preview 04:06

Key Resources, Activities, Partners and Cost Structures Preview 04:04

Example: Completing a Business Model Canvas Preview 04:07

Business Model Building Blocks

Reinforce learning related to the building blocks of the Business Model Canvas, which we use to define how value will be created and delivered to customers.

Building Block Relationships 4 lectures

The Importance of Understanding Relationships between Building Blocks Preview 02:10

Example: Defining the Relationships between the Business Model Building Blocks Preview 10:04

Summary: Building Block Relationships Preview 00:42

Building Block Relationships

The quiz is intended to reinforce our learning related to understanding a business model as a "system", and how we could use our understanding of the relationships between building blocks to identify and address any flaws, gaps, redundancies and risks.

Business Models and Key Performance Indicators (KPIs) 4 lectures

Overview: Key Performance Indicators Preview 02:26

Example: Linking the Business Model Canvas to Revenues and Expenses Preview 06:53

Summary: Linking KPIs and Business Model Building Blocks Preview 01:03

Linking Business Models and Key Performance Indicators (KPIs)

The quiz is intended to reinforce your learning about how the Business Model Canvas could be used as a template to visualize overall business performance, and how a business model design could be improved by linking it to projected or actual revenues and expenses.

SWOT Analysis and Business Model Design 5 lectures

Overview of SWOT Analysis Preview 06:19

Example: Linking a SWOT Analysis to the Business Model Canvas Preview 06:32

Using the Results from a SWOT Analysis and Business Model Design Preview 03:16

Summary: Linking SWOT Analysis and Business Model Design Preview 00:55

Linking SWOT Analysis and Business Model Design

The quiz is intended to reinforce your learning about strengthening the design of a business, by understanding the business environment, and using the outcomes to kick-off detailed design and implementation steps.