Digital Marketing Strategy From Scratch

Why is competitive analysis important? Preview 03:06

· How often should you do a competitive analysis?

· Which tools are best suited for your goals?

· The different competitor categories.

How to use SimilarWeb. Preview 07:02

· A hands-on lesson about how to use SimilarWeb.

· How to see traffic volume on a site.

· Comparison with competitors.

· Where an audience comes from.

· Traffic sources and traffic dynamics.

How bad is your website now? How much traffic do your competitors get? Preview 05:29

It is crucial to understand what your market position is and what the capabilities of your competitors are. This will allow you to set your goals correctly, start with the most effective traffic tools, and more.

How to use SemRush for traffic analysis on search engines? Preview 05:28

A hands-on lesson about how to use SemRush.

· Detailed traffic analysis and comparison with competitors.

· Learn how to conduct a niche study with Semrush Market Explorer.

How to use Serpstat to find out more about your competitors? Preview 05:11

· A hands-on overview of the Serpstat tool.

· A detailed look at a competitors' search strategy like how traffic is received, what keywords they use etc.

· Keyword research: niche study, where the audiences are.

Competitive Analysis tools for the platforms Facebook, Instagram, and Youtube Preview 02:19

· Learn how to use a universal set of tools for analyzing social networks to help you understand what your competitors are doing in social media networks.

· Find out when and how much content to post.

Competitive Analysis Practice Preview 02:45

· A hands-on lesson about how to fill out an effective strategy table for competitive analysis.

Why do your expectations for digital marketing and reality not coincide? Preview 06:05

· Why you should go online to market products.

· How to create SMART goals.

· The different types of analytics and the stages of their implementation.

How to use Google Analytics to your advantage. Preview 04:24

· Who your customer is and what traffic brings sales.

· What metrics to look for when using the program.

· How to understand reports.

· In-depth look at reach, transactional, and conversion analytics.

· Ways to make user decisions.

The importance of a CRM system. Preview 08:38

· What a CRM system is and its role in your business.

· How to build your company using analytics.

· See how it works in practice.

The different types of clients. Preview 09:24

· Draw a portrait of a client using Google Analytics.

· Steps that should be taken to create a quality portrait of the target audience.

· Detail a portrait of your target audience using an analytics program.

· Why there should be several portraits.

Social media statistics and opportunities to analyze the target audience. Preview 05:03

· Information given to us by social networks about the target audience.

· Facebook page Insights.

· Facebook Audience Insights.

· YouTube Analytics.

Portraits of an audience and filling in your table. Preview 03:55

· How to fill in the target audience tab of your internet advertising strategy table.

· Why you need detailed portraits of the audience.

· Media planning and budgeting is a strategic process.

See Think Do Care. Preview 04:14

· How to build a communications funnel correctly.

· What is See Think Do Care and how it works.

Sources of traffic for each niche. Preview 03:32

· Where to start and what to do next.

· See-Think-Do-Care funnel in practice.

· How to create and work with the formed demand and remarketing tools.

Why do you need a media plan? Preview 08:37

· What is a media plan and why you should have one.

· How to media plan for key traffic channels.

· Media planning and search advertising in practice.

· Keyword selection, learn about niches, and budgeting.

Google Display Network. Preview 03:41

· What is the Google Display Network?

· Media Advertising and Remarketing.

· How to form knowledge about yourself using the Google Display. Network.

· Media planning for GDN.

Facebook Media Planning. Preview 04:47

· How to media plan for Facebook.

· Working with Facebook Ads.

Optimization. Preview 03:43

· What tools to work with to boost sales.

· What to do next?

· Put all the tools we learned about together to form a complete strategy as a digital marketing specialist.

Key trends in Content Marketing Preview 07:58

The importance of content marketing. Key trends in content marketing.

The 5 Trends:

• Increased competition

• End-to-end analytics

• Death of Facebook

• Inflow of ads

• Leaving content marketing

Content Marketing checklist. Content Plan Preview 05:57

Practical lesson on how to work with the checklist and content plan.

7 Strategical questions Preview 03:46

What are the seven strategic questions you need to answer before creating a content marketing strategy?

Two approaches to forming a Content Plan Preview 02:27

The two approaches to forming a content plan.

1. Hype strategy

2. Strategy based on analytics

What kinld of Content should you create? How to search for popular Content? Goo Preview 03:45

How to search for popular content? Screencast: Google Trends Tool.

How to search for popular topics? Exploding Topics Preview 02:07

Practical lesson: Working with the search tool for popular niches and topics.

How to search for key words? Serpstat Preview 04:12

Practical lesson on how to search for key words? Screencast: Serpstat

How to search what Content of competitors is popular? Buzzsumo Preview 06:07

Practical lesson on how to search what content of competitors is popular? Useful tool - Buzzsumo

How to collect search queries? AnswerThePublic Preview 04:19

Practical lesson on how to collect search queries? Screencast: AnswerThePublic

How to search for key words? Keywordtool.io Preview 04:01

Practical lesson on how to collect search queries? Screencast: Keywordtool.io

How to create Content that helps to sell on Marketplaces? Preview 03:57

How to sell on marketplaces using content marketing?

How to analyze search queries on marketplaces?

Practical lesson: Udemy example 

Search Engine Optimization Preview 03:42

4 main elements of SEO:

• Heading

• Description

• Links

• Link seeding

Ever living Content Preview 06:59

How to create ever living content?

What are the main types of content? Events, webinars, video content, articles

Content Marketing for B2B Preview 04:26

What content marketing should be for B2B companies?

B2B content marketing tools:

• Event marketing

• Expert marketing

• Affiliate marketing

Expert Marketing or Reputation Marketing Preview 13:26

How to build the reputation of an expert?

PNP formula. Types of content:

• Professional

• News

• Personal

See Think Do Care Model Preview 04:50

See Think Do Care Model. How to use it?

Content Plan Preview 03:00

How to form a content plan? A practical lesson with a templates

Summery of Content Marketing Strategy Preview 01:18

 At this lesson, we sum up all learned material

What is search engine optimization? Preview 02:44

SEO Strategy: uses of search engine optimization and how it helps your campaign.

SEO checklist Preview 00:12

Fill out a comprehensive strategy table as you go through the course!

To make this course as practical as possible, I have prepared a checklist template.

You can download this template in the lesson material section or by using the Google drive link provided to you.

While working through this course, you will learn about - technical optimization - content, keywords - and link mass building.

SimilarWeb service overview. Learn how to analyze traffic and study the market. Preview 03:55

A practical overview of the SimilarWeb service.

Competitive analysis.

Learn how to use the SimilarWeb service to analyze traffic and determine how much traffic comes to competitors from search engines.

SemRush overview. Traffic analysis. Comparison with competitors. Niche research. Preview 03:09

A practical overview of the SemRush service.

Detailed traffic analysis and comparison with competitors.

Study traffic on sites with a small audience.

The Pros and Cons of search engine optimization and PPC advertising. Preview 05:48

A practical overview of the SemRush service.

Detailed traffic analysis and comparison with competitors.

Study traffic on sites with a small audience.

How do search engines work? Preview 01:13

How to understand search engine algorithms.

The factors that influence ranking.

Website and Content: The Basics of SEO Preview 01:05

What you need to be number one in search engines.

Specifications that affect search engine ranking.

How to check site availability? Uptimerobot service overview Preview 02:39

Site monitoring services.

A practical overview of the Uptimerobot service.

What is a search engine index? Site visibility. Preview 04:37

How to check whether a search engine sees your site.

What to look for when doing a site visibility check.

How to find or recover lost content.

A practical overview of the Web Archive Service.

Analytic tools to measure website loading speed and mobile friendliness. Preview 05:49

How fast your site should load.

What to look for when analyzing mobile friendliness and download speed.

Practical overview of the Pingdom Tools, Pagespeed Insights, and Google Mobile Friendly Test services.

Basic SEO tools. Google Search Console Review Preview 06:02

SEO analyzation tools and how they help your campaign.

A hands-on overview of the Google Search Console.

Learn how to analyze search results, site visibility, manual penalties, and security errors.

Website Audit with Ahrefs Webmaster Tool Preview 01:14

Practical lesson on how to audit your website's SEO health with Ahrefs Webmaster Tool

Traffic Analysis with Google Analytics. Preview 07:34

A hands-on overview of Google Analytics.

Analysis of traffic sources and their dynamics.

How to correlate traffic data with Google algorithm updates.

Why you should use Google Search Console and Google Analytics in conjunction with each other.

How to measure search performance.

Any Site's Traffic Analysis with Ahrefs Preview 02:34

Practical lesson on how to analyze website traffic of your competitors with a SEO tool - Ahrefs

Server response codes. 3 golden SEO rules that everyone breaks. Preview 07:02

An overview of the 404, 200, and 301 server responses.

The 3 golden rules of SEO.

Server response services.

Content and uniqueness Preview 05:48

Types of content.

How to find duplicate content.

Services that will help you check content uniqueness.

Video tutorial on how to use content uniqueness services.

How to choose keywords for your site. Preview 08:59

How to collect keywords using the Google Ads Keyword Planner service.

Learn about keyword seasonality with Google Trends.

Learn how to take advantage of SEO software's paid features so you can collect keywords quickly and correctly.

Video tutorial on how to collect keywords.

SE Ranking, SEO tool. How to monitor keyword ranking? Preview 04:31

A practical lesson on how to monitor keyword ranking with keyword research tool, SE Ranking.

Internal optimization. Where and how to place keywords. Preview 06:30

Internal website optimization.

How to distribute keywords.

How the location of keywords affects ranking.

Other ranking factors to take into consideration.

Learn how internal optimization works with an in depth video tutorial

Links. Ahrefs service overview Preview 07:21

Link analysis.

What is PageRank and how it works.

What services to use for link analysis.

A hands on overview of the Ahrefs service

Analysis of links. Majestic service overview Preview 02:05

A hands-on overview of the Majestic link analysis service.

Where to get links? Preview 06:29

Where to get links: the white, grey and black approaches.

The types of link placements and how they differ from each other.

The Fourth Level of the SEO Pyramid: UX, Brand, Social. Preview 03:44

Where to get links: the white, grey and black approaches.

The types of link placements and how they differ from each other.

What is Social Media Marketing? Preview 03:37

SMM-Strategy. Key questions that you need to answer at the start.

Demonstration of SMM-Strategy template that will be filled in later on in this course

What social networks should your business be on? Preview 01:51

Learn how to use services like SimilarWeb and Alexa to determine which social networks you need to be present on and which sites and applications are the most popular in your country.

Practical video tutorial.

Learn how to determine the volume of a Facebook audience Preview 02:00

Advertising with Facebook Ads: determine the size of your audience on Facebook in your country, region, or city.

Practical video tutorial.

Why conduct a competitive analysis? Preview 01:43

What are the best services to use?

What are your competitors doing on social media?

Why is it necessary to conduct a competitive analysis?

What are the best competitive analysis services?

SimilarWeb service review.

Services for Facebook analysis: Fanpage Karma, Likealyzer, FB Analytics. Preview 02:00

A versatile set of tools for analyzing Facebook pages will help you understand what your competitors are doing on social media.

Learn how much and when to post content.

Facebook analytics: hands-on video tutorial.

Facebook for Industries Preview 02:41

Practical lesson on where to get insights on how industries can reach consumers on Facebook & Instagram.

Facebook Ads Library Preview 02:13

Learn how to analyze ads of your competitors, or get inspired by industry leaders’ ad creatives

Analysis of Instagram pages: Hypeauditor, Mintor.io, Smartmetrics. Preview 01:20

Tools for analyzing Instagram pages! These tools will help you determine if you have real subscribers.

These tools will also tell you what content and what stories to post, and tell you what ads your competitors are running.

Analysis of Instagram: Trendhero Preview 01:52

Practical lesson on how to search, discover and check Instagram influencers and creators

Instagram Audience Insights Preview 02:02

Learn how to analyze your Instagram Audience

Services for YouTube analysis: SocialBlade. Preview 00:54

A set of Youtube services that will allow you to see which videos have already been created by your competitors, and allows you to see your competitor's subscriber dynamic, and much more.

Practice competitive analysis. How to fill out a strategy table. Preview 00:38

How to fill out an SMM strategy table for competitive analysis.

TikTok for Creators - How to analyze TikTok Preview 01:17

Learn how to analyze TikTok with Creator Portal

Why use social networks? Setting SMART goals. The SIM card method Preview 02:48

Why should you use the internet for marketing? Forming a set of basic SMART goals.

Analytic services that link your social media reach and sales

How to track sales through social networks? The SIM card method - a simple and practical approach to counting hits, calls, and sales.

How many applications have you received from social networks? Preview 03:00

Google Analytics capabilities.

Find out where an audience comes by using URL Builder and Bit.ly.

Practical video tutorial.

How to track the effectiveness of social networks? Preview 04:26

Social network user behavior. What is an assisted conversion?

How to prescribe the correct performance indicators and KPIs for your SMM strategy.

Who is your target audience? Preview 02:41

Learn how to find out more about your target audience and draw a portrait of a client using web analytics services:

understand who follows you on social networks using Google Analytics, Facebook Analytics, and YouTube Analytics.

What content works in SMM? Competitive analysis. Preview 01:43

What content works for your competitors? What services should you use for competitive analysis?

An overview of the Buzzsumo analytics tool. Practical video tutorial.

What content is selling? PNP principle. Preview 05:29

What type of content should you post on social media?

The 3 types of content - professional, news, and personal.

Learn how much of each content type you should post. Examples of content types.

Video content and how to optimize it. Preview 03:09

3 ways you can use video content to promote your project online. Examples of effective video content.

How to get three units of content from one video? Preview 02:06

Video transcript.

Learn how to get three units of content from one online event.

Webinar, Valuable Video Content, Transcription.

How to form a content plan Preview 01:58

How to form a content plan. Learn why you need a content plan to be successful.

Promoting content organically. Working with influencers. Preview 02:29

Types of content that get great reach. How to use organic social media seeding tools.

Working with opinion leaders.

Recruiting influencers with Buzzsumo. Practical video tutorial.

Working with communities and targeted advertising. Preview 03:41

Facebook media planning.

How to work with communities.

How to make Media Plan for Facebook.

Working with Facebook Ads. Practical video tutorial.

Social media reputation management. What do users write about you? Preview 05:31

Learn why and how to monitor reviews on social networks.

Monitoring tools.

Working with reviews on social networks.

Types of negativity.

How to deal with positive and negative reviews.

An overview of the Semantic Force service.

Review of the material. Preview 02:03

Review of materials. Filling in the Social Media Strategy table

Conclusions and results Preview 00:57

Introduction to Web Analytics Preview 07:56

Course overview

The three levels of analytics

Conversion and transactional analytics

Analytical tool capabilities

Screencast about reports, reach, and transactional metrics within Google analytics

Web analytics checklist Preview 05:59

Web analytics checklist

What needs to be implemented? Indicators and tools

Metrics

URL Builder

Key Performance Indicators (KPI). Attraction and Interactivity Preview 11:51

Key performance indicators (KPI)

Primary and secondary metrics (KPI)

Coverage metrics:

1. Attraction: impressions, clicks, click-through rates

2. Interactivity: rejection rate, user time on the site, viewing depth, new visits

Hands-on lesson: familiarizing yourself with the

metrics in Google Analytics

Key Performance Indicators (KPI). Conversion metrics Preview 09:23

Key performance indicators (KPI)

Primary and secondary metrics (KPIs)

Conversion metrics:

1. Conversions (micro and macro conversions)

2. Associated conversions

3. Transactions

4. ROI

5. LTV

Screencast: Working with a checklist. Learn about: Goals, Conversions (macro and micro).

Tracking conversion metrics in Google Analytics

Web analytic systems and Google Analytics Tools Preview 09:50

Web analytic systems and Google Analytics Tools

Differences between Google Analytics and Google Analytics 4

Screencast: How to create an account in Google Analytics

Installation of the Google Analytics tracking code.

How to set up Google Tag Manager Preview 08:36

Google Tag Manager

How to install a GTM tracking code

How to Create Tag Links? Preview 11:36

How do I tag links?

Screencast: tagging of links:

URL Builder

Bit.ly

QR code generator

How to link Google Analytics and Google Ads accounts? Preview 05:18

Screencast on how to link Google Ads and Google Analytics accounts

How to set up goals and events? Preview 04:33

Goals types

Screencast on setting up goals and events

Site search Preview 03:38

Site search

Screencast on site search

How to set up Analytics for eCommerce module? Preview 04:18

What is an eCommerce Module?

Screencast: Electronic commerce module

What is Call tracking? And why do you need it? Preview 05:13

How to track calls and find out the effectiveness of advertising channels?

Call tracking systems - static and dynamic call tracking.

Understanding sequences Preview 05:34

The sequence of customer decision-making.

Assisted conversions.

Attribution models.

Screencast on Google Analytics

Setting up Analytics Preview 04:01

Importing Ads cost data.

Screencast on how to import ad cost data. Working with OWOX BI.

Calculated metrics Preview 02:46

How to set up calculated metrics?

Screencast on how to set up calculated indicators.

How to set up automatic custom reports Preview 03:14

What are custom reports?

Screencast on setting up automatic custom reports.

Performance analysis and custom notifications Preview 02:43

How to Analyze Performance:

• FB Ads,

• Google Ads,

• and SEO

Screencast on setting up automatic custom alerts

How to create custom segments? Preview 02:46

Screencast on how to set up custom segments

How to set up Filters Preview 04:12

Filters and Views

Screencast on how to set up filters

CRM system and transactional analytics Preview 04:40

What CRM is and how it helps you?

Final checklist for analytics setup Preview 01:31

Overview of materials

Working with a checklist to set up analytics

Plerdy, a CRO and SEO tool. How to analyze customer behavior on your website to Preview 03:31

A practical lesson on how to analyze customer behavior on your website with Plerdy, a CRO and SEO tool.

Lesson summary Preview 00:43

Conclusion of the learned lessons

How to Leave a Review for the Course Preview 01:35

How to Get Your Certificate for this Course Preview 03:09

In this video, you will find out how to get a certificate after completing the course.