Digital Social Media Customer Service Certificate

Used by Chase®, Intel®, & more! Learn soft skills, social media customer service, diagnosing user problems, & more.

Last updated 2022-01-10 | 4.6

- Use the IPX system to diagnose and solve customer issues in a community-first context that’s appropriate for the social media era
- Mirror tone and provide social customer care for a global base of digitally-connected users
- Monitor your brand on social media
- blogs
- and other digital channels

What you'll learn

Use the IPX system to diagnose and solve customer issues in a community-first context that’s appropriate for the social media era
Mirror tone and provide social customer care for a global base of digitally-connected users
Monitor your brand on social media
blogs
and other digital channels
Generate revenue through compassionate customer service

* Requirements

* There are no prerequisites to participating in this course!

Description

Version 3.2, fresh for 2022!

5/5 Stars: "This course has been an amazing experience for me because it helps me to learn new ways to provide better support. Thanks for all the lessons, you are a great teacher!"  - Mazharul Islam

5/5 Stars: "I just loved the format of this presentation. the short segments made it easy for me to complete this course quickly with all the interruptions I usually get during the day. Thank you!" - Genevieve Clement


Customer Service 2.0: Upgraded for the Social Media Era

  • Customer service leadership and communication skills

  • Authentic customer support for the social media / smartphone world

  • Diagnosing, prioritizing, and solving customer issues

  • Leverage customer support for product management

  • Loyalty and customer relationship management

  • Earn your Digital Customer Service Certificate fast!

Perfect for Early-career Professionals, Product Teams, and Entrepreneurs

While professionals in many functions and across many geographies will benefit from this course, some audiences that will likely find immediate applications for these skills are:

  • Early-career professionals looking to join customer service teams (a great place to start at many companies)

  • Product Teams that recognize the value of constructive customer engagement for rapid product iteration

  • Entrepreneurs who use social media and other digital tools to communicate with customers

If you want to learn how to serve the population of more than 2.5 billion smartphone users worldwide, then this course is for you.  Eazl’s Digital Customer Service Certificate Course introduces you to customer service for the smartphone era. In this course, you’ll authentically engage with your customers, diagnose and solve customer issues, and foster loyalty that results in increased revenue for your organization. You’ll learn how to do all of this in a way that’s both informative and engaging.

In this course, you will:

  • Use the IPX system to diagnose and solve customer issues in a community-first context that’s appropriate for the social media era

  • Mirror tone and provide social customer care for a global base of digitally-connected users

  • Monitor your brand on social media, blogs, and other digital channels

  • Generate revenue through compassionate customer service

This course is also chock full of activities that allow you to practice what you’re learning. You’ll work with your instructor over 4 exercises to diagnose a customer’s problem, solve a customer service issue, provide social customer care, and prioritize customer service inquiries.

Why Learn Customer Service for the Social Media Era?

Learning digital customer service can benefit you professionally as you gain the ability to solve customer issues in a community-first context. This is an excellent skill for a world where more than 100 million new people get access to smartphones annually and more than 7.2 billion people in the world are connected to the Internet by a mobile device of some kind.

Why Learn with Eazl?

Learning digital customer service can be challenging and complex. To navigate this maze, you need a learning experience that’s engaging (that’s why we animate our lectures!), based on real-world examples (that’s why we have fun case studies!), and includes great supplementary materials. That’s what you’ll find inside.

Your instructor for this course will be Davis Jones who has taught more than 100,000 students in more than 180 countries. You’ll also have access to Eazl’s private student groups and customer support team.

By the end of the course, you will be able to confidently, compassionately serve people in the social media era. Join us on this adventure today! We’ll see you inside the course.

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Content Upgrade Journal

• Version 3.2 (January 2022)
In this upgrade, our team has generated professional-grade English language captions for the course. This will be a great addition for ESL learners!

• Version 3.1 (November 2021): In this upgrade, we've added a suite of "Voices from the Field" videos, which is a lecture format that presents answers to customer service-related questions from a variety of people who work in customer service back-to-back to one another. This will give you a view into the thoughts of a variety of people working in customer service on the same topic. See how the featured professionals differ in their approaches so that you can improve you own ways of addressing customer service-related challenges!

• Version 3 (November 2020): Your course has been upgraded to version 3! Now, all of the lectures that include introductions to new concepts (e.g. "Social Care") are complimented with animations and / or footage that reinforces that concept. This will enable you to learn more quickly, and increase the amount of knowledge you retain. Your course now also includes resources related to Coronavirus (COVID-19), which is forcing many customer service teams to adapt to new environments, and to solve new kinds of problems.

• Version 2 (November 2019): Your course now has interactive assignments that enable you to watch real footage of scenarios that require the kind of customer care you're studying in the course, then take actions based on what you've learned (thanks Udemy for building the cool new Assignments feature!). Mariana from the Eazl team has also done full captions for this course for the version 2 update to make your learning experience even better!

Who this course is for:

  • Early-career professionals looking to join customer service teams (a great place to start at many companies)
  • Product Teams that recognize the value of constructive customer engagement for rapid product iteration
  • Entrepreneurs who use social media and other digital tools to communicate with customers

Course content

4 sections • 27 lectures

Hi I’m Davis! Welcome to the Customer Service 2.0 Course Preview 02:42

The Five Principles of Customer Service 2.0 Preview 02:57

Download All of Eazl’s Customer Service 2.0 Resources Preview 00:30

Voices from the Field: Dealing with the Stress Involved in Customer Service Preview 03:33

In this video, we ask four people in customer service in different parts of the world how they deal with the stress involved in customer service.

How Increased Connectivity is Changing Customer Service Preview 04:42

The IPX System: How to Diagnose a Problem Preview 02:49

Voices from the Field: How do you find the source of the problem quickly? Preview 01:49

In this video, we ask customer service people in four different parts of the world how they help customers find the root cause of their problem.

Learn to Think in Terms of Jobs To Be Done Preview 03:56

Three Resources to Help Customer Service Teams Handle Coronavirus (COVID-19) Preview 00:48

What a Community Focus Means for Solving Individual Problems Preview 04:33

Case Study: The 5 Principles in Problem Solving Action Preview 04:48

Which Questions Would Help Diagnose the Problem?

What questions will you ask this user so that you can successfully diagnose their problem?

What’s Different about Customer Care on the Social Web? Preview 03:10

The 5 Most Common Social Care Interactions Preview 01:57

Voices from the Field: What Can I do to Help Customers via Social Media? Preview 02:33

In this video, we ask four different customer service people "What tips do you have for helping customers over chat or social media platforms?"

SideBYSide: Tone Mirroring for the Global Digital Community Preview 04:05

Learn a Framework for Prioritizing Social Care Requests Preview 02:32

SideBYSide: a Quick Tour of Four Social Monitoring Tools Preview 03:43

Three Case Studies in Social Care Excellence Preview 03:42

How Will You Handle this Support Request Received on Social Media?

Assume that you’re a customer support team member for a software company. How will you handle a message you received via social media that contains sensitive user information?

The Cost of Attracting Customers is Rising Preview 04:01

3 Ways to Create a Culture of Compassion around Customer Service Preview 04:18

The Four Opportunities to Convert Customer Service into Revenue Preview 02:23

The Apple Case Study: Increasing the LTV through Customer Service Preview 03:42

Your Professional Growth: Becoming a Customer Experience Leader Preview 00:28

Customer Experience Improvements for Amazon.com

Help the Amazon.com eCommerce product team determine their strategic focus. This is a challenging assignment, and there is no single right answer. Have fun and remember to focus on identifying patterns!

Let's Wrap and Get You Your Certificate Preview 04:28