Exceed Your Customers Needs

Create More Real Value Every Day

Last updated 2022-01-10 | 4.3

- The objective of this course is to help you better understand how to exceed customers expectations by creating more value every day.
- Upon course completion
- participants will have the knowledge and tools needed to begin to see their current and future customers in an entirely new light.

What you'll learn

The objective of this course is to help you better understand how to exceed customers expectations by creating more value every day.

Upon course completion

participants will have the knowledge and tools needed to begin to see their current and future customers in an entirely new light.

* Requirements

* There are no special requirements for any additional software or other materials for this course.

Description

In today's hyper competitive market, your company needs a competitive advantage much bigger than just low prices. That advantage is value. But value may not be what you've been led to believe it really is. This course will provide key concepts, frameworks, and case studies to help you meet and exceed the expectations of your customers.

In this course you will learn how:

The Value Universe effects every customer on their journey from expectation to loyalty
People decide what their real needs are
Hyundai Motors used customer insight to create an entirely new vehicle
Jobs to Be Done thinking will revolutionize your company
Costco delivers extreme value to millions of customers
Customer Lifetime Value will change the way you evaluate the real value of your customers

Every student who successfully completes this course will be better prepared to engage in the battle for new customers. This knowledge will also prepare you for a more successful career.

Who this course is for:

If you work with customers and are interested in the topics of marketing, market research, sales, customer service, and strategy, this course is for you. It will help you have a deeper understanding of today’s changing and more demanding customer.

Course content

11 sections • 11 lectures

Welcome and Introduction 1 lectures

Welcome and Introduction Preview 02:41

Welcome to How to Exceed Customer Expectations by creating more value every day. Please download the attached workbook that contains key slides and worksheets. Use it as you go through each lecture.