Linkedin Ads

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Expand your Digital Marketing Skillset with LinkedIn Advertising. Master LinkedIn Ads in this course from scratch.

Last updated 2022-01-10 | 4.2

- Effective ways to advertise on LinkedIn Ads
- Generate MORE LEADS for your business with LinkedIn Advertising
- Create Pipeline-Driven Campaigns with LinkedIn Ads

What you'll learn

Effective ways to advertise on LinkedIn Ads
Generate MORE LEADS for your business with LinkedIn Advertising
Create Pipeline-Driven Campaigns with LinkedIn Ads
Learn How to Measure Campaign Performance and ROI on LinkedIn
Campaign Optimisation Techniques
LinkedIn Sponsored Updates
Sponsored InMails
Text Ads
Video Ads
Lead-Gen Forms and much more

* Requirements

* LinkedIn Ads Account

Description

In this course you will learn:

  • Why you should use LinkedIn Ads and how LinkedIn Marketing has evolved

  • Pre-requisites for launching a LinkedIn campaign

  • How to Create Your LinkedIn Ads Account

  • Direct Sponsored Content – Specifications & Requirements

  • How to design your LinkedIn Ad Creatives (Free Tools)

  • How to use LinkedIn Campaign Manager

  • How to install Insight Tag and Track Conversions (Free Plugin)

  • Objective-Based Advertising

  • How to create your Target Audience on LinkedIn Ads (Step-by-step)

  • Different LinkedIn Ad Formats (Image Ads, InMails, Lead-Gen Forms, etc)

  • Campaign Performance Management with the new LinkedIn Campaign Manager

  • How to Optimise Your Campaigns for maximum success (PDF CHEATSHEET to get more leads and sales for your business or clients)

Who this course is for:

  • Digital Marketing Managers
  • Digital Marketing Freelancers
  • Website Owners
  • Business Owners
  • Online Store Owners
  • B2B & B2C Marketeers
  • Demand Generation Managers
  • Digital Marketing Specialists

Course content

5 sections • 19 lectures

Introduction 2 lectures

Introduction Preview 02:34

History of LinkedIn Ads and Why Use It Preview 05:04

Pre-Requisites 4 lectures

Pre-Requisites Preview 04:04

Create LinkedIn Ads Account Preview 05:14

Sponsored Content: Specifications and Guidelines Preview 07:03

How to Design Your Ad Creatives Preview 04:48

Campaign Creation 5 lectures

Linkedin Campaign Manager, Insight Tag & Conversions Setup Preview 09:01

Campaign Groups Preview 02:54

Objective-Based Advertising Preview 04:08

Create Your Target Audience on LinkedIn Ads Preview 10:10

Ad Formats, Placement, Bidding and Scheduling Preview 09:16

Different Types of LinkedIn Ad Formats 5 lectures

Image Ads Preview 08:32

Text Ads Preview 04:09

Message Ads (Formerly known as Sponsored InMails) Preview 06:19

Lead-Gen Forms Preview 10:57

Carousel Ads Preview 04:45

Campaign Performance and Optimisation 3 lectures

Campaign Performance Management Preview 05:14

Optimising Your Campaigns for Success Preview 05:28

LinkedIn Bid Optimisation Quiz

Quick quiz to make sure you understand the optimisation techniques for your LinkedIn ads. Check out the "Cheat Sheet" in Lecture 18 :)