How To Generate Leads With Linkedin

Set the goals for your LinkedIn lead generation campaign Preview 04:43

Understanding what are the goals for your LinkedIn campaign is fundamental to create a successful LinkedIn strategy. 

The strategy might change if you are trying to use LinkedIn to generate leads, or using LinkedIn to find a job.

With this lesson I will help you define your goals for your LinkedIn campaign.

Do you have Dream Clients? Preview 04:06

In almost every industry there are some clients that are better than other. Particularly in B2B sales. For this LinkedIn Lead Generation campaign I want to suggest to you to focus on those dream clients. In this lesson we will talk about them.

How to define your ideal buyer persona for a LinkedIn lead generation campaign Preview 08:21

If you are going to use LinkedIn for lead generation, then, like in any lead generation campaign, you must define very clearly who is your ideal buyer persona. Without this, your campaign will be at risk of complete failure. 

This lesson is fundamental, and by the end of it you will have the tools to define your ideal buyer persona.

PRACTICE #2: Ideal buyer persona

This assignment is voluntary. But, for the success of your LinkedIn campaign, you must complete it. You can share it or not, but you will have to do it sooner or later.

Tips to optimize your LinkedIn profile - intro Preview 00:36

Optimizing your LinkedIn profile is essential to position yourself as an expert in front of your ideal leads. In this lesson you will be introduce you to LinkedIn profile optimization

Tips to optimize your LinkedIn profile - What you should know Preview 03:20

Here you will find a review of the different aspects of LinkedIn profile optimization. Even though optimizing your profile is not as important for LinkedIn lead generation, as when you want to use LinkedIn to find a job, there are some essential parts that need to be optimized. 

How can your picture impact your LinkedIn lead generation campaign Preview 04:01

Many people think that adding your picture to your LinkedIn profile is not important. But if you want to generate leads on LinkedIn it is essential, for you to upload a picture of yourself to your profile.

How can a background picture help you on your LinkedIn Lead Generation campaign Preview 01:36

Adding an image to your LinkedIn profile background will separate you from most of the other LinkedIn profiles. And will be a quick visual impact to anyone visiting your profile. Remember: an image is worth a thousand words.

This might not generate leads for you, but it is something else to add to the LinkedIn lead generation strategy, to make sure you get the best results possible.

Optimize your LinkedIn headline - You can’t fail here Preview 06:15

Your LinkedIn headline is possibly the most important part of all your LinkedIn profile optimization. If you fail at it, your LinkedIn lead generation campaign could be a complete failure. It is fundamental that you learn how to take maximum advantage of this part of your LinkedIn profile

Claim your personalized URL and make sure that everyone can find you Preview 03:47

This is something so easy to do, still, so many people skip this step when they optimize their LinkedIn profile. 

By the end of this lesson you will have your own LinkedIn url, and you will make sure that your profile is public and easy to find by any possible leads. 

Real Live Examples of Headlines and Backgrounds Preview 01:08

Explanation of what you will see in this section of the LinkedIn course.

Examples of Students LinkedIn Profile Headlines. Part I Preview 04:33

Here you will find examples of great LinkedIn profile headlines from some of the amazing professionals that have taken this course. I hope that this examples give you ideas for you to optimize your LinkedIn profile and make sure your LinkedIn lead generation campaign is a success.

Examples of Students LinkedIn Profile Headlines. Part II Preview 03:36

A few more examples of the LinkedIn profile headlines from some of the amazing students in this course.

It is time to generate leads on LinkedIn!!

Examples of Students LinkedIn Profile Headlines. Part III Preview 03:51

And 3 more examples of LinkedIn profile headlines so that you can master this and make the most on your LinkedIn marketing campaign.

Examples of Students LinkedIn Profile Backgrounds Preview 04:35

A great LinkedIn marketing and lead generation campaign can not be run without a great LinkedIn profile background, so, in this lesson we will look at examples of backgrounds of some of the great professionals enrolled in this course.

PRACTICE #3

Let's keep moving forward with your profile optimization!!

LinkedIn profile summary - How you use it wisely to talk to your clients Preview 03:23

Your LinkedIn summary is like your 3 minute sales presentation. Imagine that you are at an event with thousands of people listening, and you have 3 minutes to speak. What will you say?

In this lesson we will go through what you should say, so that you can create a summary that can really help you in your LinkedIn lead generation campaign.

Remember, you don't want to use LinkedIn to find a job, you want to use LinkedIn to generate leads, so write something for them.

What to put on your experience on LinkedIn, to help you with lead generation Preview 02:59

In this lesson you will learn what to put on your experience section on LinkedIn, when your goal is to use LinkedIn to generate leads, and not to find a job. 

Show proof of your value - How to ask for recommendations on LinkedIn Preview 05:45

When optimizing your LinkedIn profile, you have to make sure that you get some good recommendations. If you want to use LinkedIn to generate leads, then you must do your best to get recommendations from some of your clients. That would be extremely useful to your LinkedIn lead generation campaign.

Which LinkedIn groups should you join and why could that help you generate leads Preview 05:04

Even though this is not  100% profile optimization, it is an important part of your LinkedIn account optimization. In this lesson you will learn why should you join LinkedIn groups to help you with your LinkedIn lead generation campaign.

LinkedIn profile optimization

What is LinkedIn Pulse and how to use it to position yourself as an expert Preview 02:31

Pulse is a great tool for you to position yourself as an expert that others want to work with. In this lesson you will find out why this is son important and how it can help you on your LinkedIn lead generation campaign.

What should a you write about on LinkedIn Pulse to help you build your brand Preview 02:56

By the end of this lesson you will know what kind of posts you should write about to help you generate leads on LinkedIn. 

It is very important that your articles a valuable to your leads, and here you will learn what can be valuable for them/

How to easily write an article for Pulse that can help you generate leads Preview 05:02

Writing an article for LinkedIn Pulse, might seem more complex that what it really is. In this lesson you will discover how to easily write an article that can help you with your personal branding, to position yourself as an expert so that you can generate high-quality leads on LinkedIn.

How to create a LinkedIn Company Page Preview 08:23

Here you will learn how to easily create a LinkedIn company page in just a few minutes. And the two reasons why it is so important.

Why should you have your own LinkedIn group Preview 02:35

Having your own LinkedIn group will allow you to position yourself in front of your ideal leads as a thought leader and a recognized authority in your field.

How to create your LinkedIn group Preview 06:44

You will learn how to create your own LinkedIn group and do it in the right way, so that it turns out to be an effective LinkedIn group

Something you must know about growing your LinkedIn Group Preview 03:00

It is not about having thousands of members in your group, is about using the group as your authority platform, to position you as a thought leader and the go to person in your field. The LinkedIn group strategy is just a tool to help you in the LinkedIn marketing campaign so that you can generate more and better leads

Promoting your LinkedIn group or how to grow a LinkedIn group Part I Preview 03:40

Here you will find one of the ways to promote your LinkedIn group. This could be the way you use to invite your first members before starting with your B2B sales campaign, or better said your LinkedIn marketing campaign to generate B2B leads... yes, it can also be B2C leads, sorry

Promoting your LinkedIn group or how to grow a LinkedIn group Part II Preview 02:59

This is the most effective way to get your B2B leads or B2C leads to join your LinkedIn group. This is the method that we use for us and for our clients to grow their LinkedIn groups when we run a Linkedin sales campaign for them.

A way to promote your group, which I do not recommend! Preview 01:45

In LinkedIn marketing there are many strategies, some of them I do not like or recommend, but I do want to share them with you anyways so that you can decide what is best for you when generating leads and sales.

If you need more members in your group this might help, but I don't recommend it Preview 03:12

You can skip this lesson if you want to. Here I will share with you a way to promote the group, but that is not great because you might have members that are not your ideal lead joining the group.

But sometimes, some people feel that to run a better lead generation campaign, they need to have many members in their linkedin group. In that case this can be helpful.

How to manage your LinkedIn group Preview 03:07

You will discover how to effectively manage your LinkedIn group so that the members are engage and you can position yourself as a thought leader with it. 

PRACTICE #4

Yes, yes, we need to implement more and more!! Another chance to share your awesomeness. Skip this assignment if you are not going to create a LinkedIn group

Download your LinkedIn Contacts Preview 01:46

How can to download your LinkedIn connections? This is a common question that people ask often. Some people don't even know that they can download them. In this lesson I will show you how to do it.

The Tracking Sheet to Keep Track of all your Leads Preview 05:21

To run an effective LinkedIn marketing campaign you must have a good way to keep track of all your leads, the messages that you have sent them on LinkedIn and who of those leads have engaged.

Here I will share with you a tracking sheet that you can use.

How to Keep Track of the Email and LinkedIn URL of your Contacts Preview 04:39

How can you get the emails of your LinkedIn contacts? This is another question that I get asked often. Unfortunately there is not a way to just download them, but there is a way to keep track of all of them. Here I will show you how.

Client Relationship Management - Tracking your Leads and your LinkedIn activity Preview 02:29

You must have a system that allows you to keep track of all your leads so that you can better nurture them and turn them into clients. A better way to do this that a google sheet is a proper CRM (client relationship management).

Add personal contacts and grow your LinkedIn network Preview 06:32

Learn how to grow fast your first degree connections on LinkedIn, so that you can have a larger number of leads as your second and third degree connections.

Define your target for your LinkedIn lead generation campaign Preview 08:56

You will learn how to use the LinkedIn Sales Navigator to draw a very clear picture of your prospect so that you can target the best ideal leads on LinkedIn

Find your ideal prospects on LinkedIn and increase your high quality leads Preview 08:39

In this lesson you will learn how to search for and find your ideal leads on LinkedIn, and what to do once you find them

Create connection request templates to connect with your leads on LinkedIn Preview 04:45

Connect with your prospects on LinkedIn Preview 10:06

You will learn the most efficient, right and easy way to send hundreds of personalized connections requests and build a large network of quality leads on LinkedIn. With this technique you will find yourself with a 1,000 to 3,000 high quality leads in your pipeline in less than a year.

PRACTICE #5

Should we keep implementing? OH YEAH BABY!!!! We have to keep moving forward and practicing what we learned.

How to implement a Lead Nurturing System on LinkedIn I -Build rapport right away Preview 05:15

How to implement a Lead Nurturing system on LinkedIn II: Personalized messages Preview 06:25

Having thousands of leads in your pipeline is awesome, but it is even better to if you nurture them and build relationships with them to increase your conversion ratio

EXAMPLE: How does a LinkedIn messaging campaign could look like Preview 06:18

In your are in business development, this lesson will be really useful for you. In this lesson  you will find a possible LinkedIn messaging strategy that you can follow for your lead generation campaign to get more B2B sales.

Content Marketing: A great way to boost your brand awareness on LinkedIn Preview 00:53

Content Marketing: Publish valuable content on Pulse Preview 02:07

Quick explanation of how you can use your Pulse articles to promote yourself in your LinkedIn Marketing campaign to increase your sales.

The easiest and still very effective way to do content marketing on LinkedIn Preview 07:08

In this lesson I will show you what we do for content marketing when we run a LinkedIn lead generation campaign for our clients.

Using LinkedIn groups for content marketing Preview 02:57

Is it worth using LinkedIn groups for content marketing? Here I will answer to that question, and tell you what you should do about this to help you generate leads.

One of the best ways to create brand awareness in LinkedIn marketing Preview 03:12

In this lesson you will discover what is the best kind of content marketing that you can use for your LinkedIn Marketing campaign to position yourself as an authority and an expert in front of your prospects and generate high quality leads. No matter if you are in B2B sales or in B2C sales, this will help you boost your brand.

Insightful personalized comments that will help your LinkedIn marketing campaign Preview 03:40

When you are trying to generate high quality leads, a great way to get those leads to notice you building rapport through thoughtful comments on the LinkedIn feed.

Where can you outsource and find quality freelancers Preview 01:44

Here I will share with you some of the reputable websites that you can use to find really good quality freelancers that can help you get your lead generation campaign done faster.

What can you outsource of your LinkedIn marketing and lead generation campaign? Preview 04:09

There are many, many tasks of your LinkedIn lead generation campaign that you can hire a freelancer or a virtual assistant to help you get them done. Here I will give you some ideas

How to hire a freelancer to outsource your LinkedIn articles Preview 06:22

Publishing a couple articles on LinkedIn can be extremely useful for your personal branding and your LinkedIn marketing and lead generation campaign. Here you will learn how to hire good quality freelancers to write for you.

Sending messages through LinkedIn groups to your ideal leads Preview 02:44

With this simple hack, you could contact dozens or even hundreds of your ideal leads every single year. Even though this is not a lead generation tool that I use that much, I know about many professionals that use it every month to help them with their LinkedIn lead generation campaign.

How to find hundreds of emails of your ideal leads every month Preview 02:37

This is not a LinkedIn lead generation hack, but WOW is this tool awesome! With this tool you can gather hundreds of emails from your ideal clients, so that you can nurture them to turn some of them into clients every year.

Email Campaign - Leveraging your LinkedIn connections Preview 06:07

Did you know that you can send emails to all your connections? Here you will find out how you can set your connections into an email campaign.

Calling your LinkedIn connections Preview 01:32

LinkedIn messages, emails and marketing content are awesome, but sometimes you need to take the next step and call your leads. Great news: this won't be cold calling!!!

Use events to build relationships with your LinkedIn connections Preview 04:40

The best way to take your leads from virtual to life, from LinkedIn messages to a face to face situation.

LinkedIn automation tools - Should you use them? Preview 02:58

In this intro to the LinkedIn automation tools you will learn some LinkedIn rules that you probably didn't know. These rules are extremely important when it comes to LinkedIn tools for sales

LinkedIn Automation Tools - Linked Helper Preview 02:14

Should you use Linked Helper? Out of all the best LinkedIn automation tools for 2019 I believe Linked Helper is the best one out there. If you are in B2B sales, and you want to implement automation tool in your LinkedIn lead generation campaign, this is probably the best option.

LinkedIn Automation Tools - Dux Soup Preview 01:37

When it comes to talking about the best LinkedIn automation tools 2019 and LinkedIn tools for sales there is no doubt that Dux Soup is one of the best options out there.

LinkedIn Automation Tools - Linke Lead Preview 00:55

Linke Lead is another option for your LinkedIn automation tools.

What you should take from this LinkedIn lead generation course Preview 06:37

In this lesson we will review the 5 principles that you should take above all from this course. The 5 principles that will help you generate leads on LinkedIn with success and on a permanent basis.

FAQs Preview 09:22

Here you will find the answers to the most common questions regarding LinkedIn lead generation campaigns

Plan for the next 90 days on your LinkedIn lead generation campaign Preview 09:11

This will be the step by step, or better, day by day plan for you to implement in your business so that you can generate quality leads in ASAP.

BONUS Preview 00:18