Business To Business B2b Sales Masterclass
Tags: B2B Sales
Business to business high ticket sales and marketing to sell to large companies, generate leads, and large customers
Last updated 2022-01-10 | 4.9
- Make B2B sales- Do successful cold calling
- Business leads from multiple tools
What you'll learn
Make B2B sales
Do successful cold calling
Business leads from multiple tools
Generate an income selling to businesses
Create a sales system that will help them increase their sales and lead vetting process
* Requirements
* Please be open to applying some of the ideas in this course* please speak English because there are no subtitles or translations for the course
Description
Learn to make high ticket sales to businesses, organizations, universities, and non-profits.
You will learn how to build out a sales team, how to do outside sales and inside sales, how to structure your pitch, how to get sales from cold calling and cold email, and how to carry on the sales conversation to close the sale.
This course has two instructors. The first instructor is Jeremiah Boehner. He is the #1 salesperson at his company and has over 5 years of sales experience.
Alex Genadinik is the second instructor, and he will teach you how to sell using social media and SEO.
INSIDE SALES VS. OUTSIDE SALES
Learn the difference between inside sales and outside sales. Inside sales is when your sales staff works from their home or your office and primarily does cold emailing, cold calling, and various online lead generation strategies. Outside sales is when your sales staff actually go to client offices and do sales there.
OUTBOUND SALES VS. INBOUND SALES
Learn the differences between luring clients in by having them find your business with inbound sales vs. outbound sales where your sales team has to reach out to potential clients.
MONEY-BACK GUARANTEE
The course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed just like I've done for thousands of my other students.
Invest in your future. Enroll now.
Who this course is for:
- Entrepreneurs
- New sales people
- People whose businesses sell B2B
Course content
32 sections • 160 lectures
B2B sales course introduction Preview 01:36
B2B sales definitions including inside sales and outside sales Preview 04:03
D7LeadFinder lead generation tool introduction Preview 02:47
D7LeadFinder results Preview 06:14
What to do with the Excel file you download it from D7LeadFinder Preview 00:10
Overview of marketing strategies so you can fit each into your marketing Preview 05:36
Which B2B sales strategies to use when and in what order Preview 04:46
B2B strategy, task prioritization, and role assignment exercise Preview 02:09
B2B strategy, task prioritization, and role assignment exercise - answer one Preview 02:10
B2B strategy, task prioritization, and role assignment exercise - answer two Preview 02:34
B2B strategy, task prioritization, and role assignment exercise - answer three Preview 03:50
Steve Blank's theory: Customer Development Preview 02:31
Options for LinkedIn messaging automation tools Preview 04:16
LinkedIn connection message template to immediately compel and interest people Preview 05:36
LinkedIn welcome message template Preview 06:34
Using FindThatLead browser extension for LinkedIn using Chrome to get emails Preview 05:40
How to approach your first potential client in a professional way Preview 04:25
Example of a highly-effective email pitch you can write Preview 06:40
Email follow up sequence Preview 01:24
Following up after a successful meeting Preview 05:42
Example of a proposal to send to a small business for a relatively small deal Preview 02:04
What types of businesses are best as clients or have been impacted by Covid Preview 02:02
Email, direct message, or phone call Preview 02:44
Should you do a free or discounted consultation call? Preview 04:20
Cold phone calling scripts Preview 08:16
Handling sales objections Preview 08:32
Example of how I handle sales objections in my sales process Preview 06:46
How I use empathy and emotional intelligence in sales Preview 06:30
What is empathy Preview 04:09
Business proposal section introduction Preview 01:50
Choosing a nice business proposal template Preview 02:34
Opening slide of a business proposal Preview 05:35
Table of contents slide Preview 02:02
Executive summary of a business proposal of a $500k/year business Preview 06:26
Advanced: Editing using emotional intelligence and understanding of your reader Preview 09:07
Putting a lot of text on a proposal presentation page Preview 03:33
Solution section and project schedule Preview 03:16
Researching your target reader for better and more targeted writing Preview 03:51
Writing the full solution part of the business proposal Preview 06:56
Team section of the business proposal Preview 01:25
Pricing slide of a business proposal Preview 01:57
Contact information of your proposal Preview 01:12
Business proposal quiz
Difference of email autoresponder and email workflow Preview 03:20
My approach to copywriting Preview 02:27
Why we will use MailChimp (great free plan) and how to starting the setup Preview 01:37
Creating your email list Preview 04:10
Technically setting up the autoresponder in Mailchimp Preview 02:45
First email of the autoresponder that can actually get your leads on a call Preview 09:59
Second autoresponder email Preview 07:58
Example of a good autoresponder with Helium 10 Preview 04:11
Third, fourth, fifth and further emails in your autoresponder Preview 09:54
Automate your hiring Preview 08:09
Hiring Your First Sales Person Preview 14:30
Lead generation from different sources and tool overview Preview 06:31
Cold calling? Preview 06:42
Cold Calling Effectiveness Preview 01:24
Cold email Preview 09:46
How to get emails and phone numbers using Linkedin? Preview 09:45
Your elevator pitch Preview 04:42
Sales Basics: Sales Cycles Preview 05:35
Sales Basics: Selling and Buying Triggers Preview 08:25
How to Build Rapport with a client or customer Preview 10:57
How to get the decision maker to say yes Preview 08:02
Section introduction for creating a lead gen vetting form Preview 01:52
Creating an account in Google Docs so we can use Google Forms Preview 02:35
The project we will do with Google Forms to save time and money Preview 04:23
Planning our form questions to properly vet our leads Preview 05:34
Creating the form from a nice template Preview 05:28
Embedding the form on your website Preview 04:43
Getting and managing responses Preview 04:18
What you will get in this section Preview 01:01
Products I sell B2B using SEO and additional ideas for products Preview 03:57
Selling B2B products via YouTube Preview 03:06
Facebook ads section introduction Preview 04:51
Explaining the examples in the coming videos Preview 01:18
Setting up 2-factor authentication for security - now required by Facebook Preview 04:43
What is the Facebook Business Manager and why you should use it Preview 03:08
Adding a page to our Facebook Business Manager account Preview 01:44
Creating an ad account in Facebook Business Manager Preview 04:10
Page permissions and details Preview 04:12
Facebook ad strategies and goals Preview 08:09
Page banner size Preview 02:04
Setting the brand image Preview 00:56
Where to get an unlimited number of great images to use on your page Preview 02:06
Difference of campaigns, ad sets, and ads. Plus, introduction to experimenting Preview 07:04
Organizing my music page ads to build a fan base and grow Preview 06:08
How to choose the campaign type for your lead generation Preview 07:14
How to add a catalog of products (or B2B services) to your Facebook page Preview 03:36
Publishing your store on your Facebook page - this can be B2B services too Preview 01:59
How to create a custom conversion event and a tracking pixel Preview 09:21
Showing how I created one campaign with multiple lead generation ad sets Preview 07:50
Narrowing your Facebook ad lead generation targeting Preview 03:49
Budgets for your ads Preview 06:02
Running an ad directly to your service or product catalog Preview 02:56
LinkedIn as your reputation management on online resume Preview 01:34
Professionally branding your 2 LinkedIn images Preview 03:27
Managing your website listing on your contacts details Preview 02:33
Updating your byline to promote your business or brand you Preview 01:13
How to create a nice summary for your LinkedIn profile Preview 05:34
LinkedIn endorsements and recommendations Preview 04:30
Fast way to get recommendations Preview 01:48
Experience, publications, and other important sections of your LinkedIn profile Preview 05:47
Five hundred contacts and managing your connection requests Preview 02:43
Your LinkedIn feed Preview 02:05
Creating a company page in LinkedIn Preview 04:02
Adding a product to your company page on LinkedIn Preview 03:55
Google ads (formerly Google AdWords) introduction Preview 04:11
Ad campaigns, ad sets, and individual ads we'll use for lead generation Preview 03:37
Entering Google Ads expert mode Preview 01:01
Introducing the different Google Ads bidding Preview 03:33
Setting up the Google Pixel for ad retargeting and lead warming Preview 05:00
Creating a retargeting campaign based on your custom audience for lead warming Preview 03:10
Connecting Google Ads to Google Analytics to track leads in our B2B marketing Preview 01:45
Facebook Preview 03:53
Twitter Preview 01:54
Benefits of influencers over ads Preview 05:03
3 things to look for in an influencer & how to find fake ones & which are good Preview 12:41
How to manually find influencers Preview 04:23
Influencer marketing tip using Twitter lists Preview 03:57
Email template and script to pitch influencers Preview 04:53
Legal agreement document, disclosures, and FTC to stop influencer abuse Preview 04:15
Example of disclosing influencer marketing promotion Preview 00:48
Influencer audience sizes Preview 02:35
Influencer compensation models Preview 07:46
Compensation calculator for influencer marketing Preview 02:17
Advanced: create an affiliate program for your business Preview 05:09
Tapinfluence Preview 01:52
Socialblade for tracking influencer growth Preview 02:39
Linqia Preview 01:36
Traackr Preview 01:31
Upfluence Preview 01:30
10 ways to make your business immediately more newsworthy Preview 08:35
Example of a plumber who got publicity by being unique Preview 01:29
REVERSE PUBLICITY METHOD: Can be used on day 1 & get influencers to promote you Preview 03:48
How to use your blog to get publicity and position yourself as an authority Preview 02:36
How to get noteworthy guests on your show Preview 02:32
How publicity will help your SEO and to get your site to rank in Google Preview 04:37
NEW! How to be successful in getting publicity on HARO: step by step Preview 06:48
Hashtags to get publicity Preview 01:12
Press release section introduction Preview 01:37
What are press releases for? Preview 03:29
Starting to write the press release with the title Preview 06:00
Additional press release headline examples Preview 06:44
Subtitle for your press release Preview 03:38
Writing the press release as a story and to add keywords Preview 07:13
Finishing the press release with bio and contact sections Preview 01:53
Another press release example Preview 08:38
If journalists copy and paste your press release, how will it impact your SEO? Preview 02:40
Example for a book release Preview 01:44
Example of PLR licensing service press release Preview 01:37
Submitting the press release Preview 08:26
20 websites to promote press releases Preview 00:11
Press release results Preview 06:12
Press release exercise Preview 00:42
Press release exercise - answer Preview 01:47
Press release title exercise Preview 00:46
Press release title exercise - answer Preview 01:39
We are nearing the end of the course Preview 03:05
Bonus lecture: Next steps Preview 00:20
This course includes:
- 11 hours on-demand video
- Access on mobile and TV
- Certificate of completion
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