Digital Product Masterclass

Introduction to this Section Preview 00:40

Which Digital Product is Right for You? Preview 05:00

How to Find Your Great Idea Preview 08:57

Define Your Purpose Preview 03:32

What is Your Unique Selling Proposition? Preview 06:29

Come Up with an AMAZING Online Business Product

In this assignment, you'll work through many of the questions and steps we covered in this section on finding a great online course idea.

Introduction to Digital Products Crash Courses Preview 02:10

What is an Online Course and Why is it a Great Option for You? Preview 09:50

Earning Potential: Online Courses Preview 00:40

Recommended Tools for Creating Online Courses Preview 02:31

Our Recommended Equipment Preview 08:15

How to Record Directly to Your Computer Preview 05:43

Platforms to Sell Online Courses Preview 08:39

Creating Your Online Course Preview 09:36

Validating Your Course Idea Preview 09:44

Structuring Your Online Course Preview 06:12

Tips to Make Students Happy Preview 10:45

Best Practices for Creating Online Courses Preview 18:16

How to Price Your Online Courses Preview 07:01

Case Study: Let's Look at Phil's Online Courses Preview 09:08

Additional Resources for Online Course Creators Preview 00:08

Come Up with 3 Ways to Make Your Students Happy

In this assignment, you will come up with a quick win, a downloadable resource, and an activity for your course that will make your future students happy.

What is Coaching and Why is Coaching a Great Option for You? Preview 08:11

Earning Potential: Coaching Preview 00:33

Recommended Tools for Online Coaching Preview 05:13

Platforms to Sell Coaching Preview 04:35

Tips for Designing a Coaching Program Preview 08:13

Individual vs. Group Coaching Preview 07:24

Creating a Coaching Program with Teachable Preview 13:09

Creating a Coaching Program with Calendly Preview 12:16

How to Price Your Coaching Program Preview 05:30

Case Study: Let's Look at Phil's Photography and Friends Coaching Program Preview 06:38

Create an Intake Form for Your Coaching Session

In this assignment, you will create an intake form - a list of questions clients will be asked to fill out before their first coaching session. An intake form will help you run a more successful coaching session.

Why are eBooks a Great Digital Product for You? Preview 05:57

Earning Potential: eBooks Preview 00:47

Recommended Tools to Create a Book Preview 03:37

Platforms to Sell Books Preview 04:40

How to Outsource Book Creation & Formatting Preview 05:20

Designing a Book Cover that Stands Out Preview 14:07

From eBook to Physical Book: On-Demand Printing Preview 02:41

Amazon KDP Dashboard Tour Preview 07:45

Publishing Your Book on Amazon Preview 10:21

Pricing Your Book Preview 05:48

Case Study: Let's Look at Phil's eBooks Preview 06:19

Design Your Book Cover

In this assignment, you'll design your very own cover. Even if you haven't started writing your book, having a cover can motivate you to get it done.

What is an audiobook and why is it a great option for you? Preview 07:08

Earning Potential: Audiobooks Preview 00:31

Tools to create an audiobook Preview 08:22

Audiobook equipment list Preview 00:05

Hiring a professional or recording the audiobook yourself Preview 06:18

Creating an audiobook - Audiobook recording tips Preview 07:01

Creating an audiobook - Recording your audiobook Preview 06:35

Creating an audiobook - Editing your audiobook Preview 07:32

Platforms to sell audiobooks Preview 06:46

How to price your audiobook Preview 07:22

Keeping 100% royalties of your audiobook Preview 04:20

Recording your audiobook sample

In this assignment, you will record a sample of your audiobook and share that with the community.

Why is Podcasting a Great Digital Product? Preview 08:30

Earning Potential: Podcasts Preview 00:42

Recommended Tools for Creating a Podcast Preview 05:51

Platforms for Sharing Your Podcast Preview 04:29

Coming Up with Your Podcast Idea and Format Preview 06:45

Recording Tips and Demo Preview 09:01

Editing Tips and Demo Preview 11:57

Publishing Your Podcast on Anchor.fm Preview 12:42

Publishing Your Podcast on Libsyn Preview 13:17

Case Study: Let's Look at Phil's Podcasts Preview 06:18

Come Up with Your First 5 Episode Topics

In this assignment, you'll brainstorm ideas for the first 5 episodes of your podcast.

What is a webinar and why is it a great option for you? Preview 07:11

Earning Potential: Webinars Preview 00:20

Defining the goal of your webinar Preview 03:41

Difference between a webinar and live streaming on social media Preview 03:41

Choosing your webinar software Preview 06:18

Equipment to create a webinar Preview 06:59

Webinar equipment list Preview 00:05

Planning an optimized webinar Preview 04:45

Creating your Webinar on JetWebinar Preview 11:24

Monetizing your Webinar Preview 03:43

Creating your webinar

In this assignment, you will start planning and creating your first webinar.

What is a membership site and why is it a great option for you? Preview 03:36

Earning Potential: Membership Sites Preview 00:21

Tools to create a membership site Preview 09:39

Creating your membership site on Teachable Preview 17:14

How to price your membership site access Preview 03:16

Case studies - Membership sites Preview 04:06

Planning your membership site

In this assignment, you will start planning your membership site.

What is a subscription program and why is it a great option for you? Preview 08:13

Earning Potential: Subscriptions Preview 00:24

Tools to create a subscription program Preview 01:44

PayPal - Creating your subscription program with PayPal Preview 09:31

Adding the subscription program to your website Preview 05:04

ThriveCart - Creating your subscription program with ThriveCart Preview 11:38

Teachable - Creating your subscription program with Teachable Preview 03:55

How to price your subscriptions Preview 06:36

Case studies of Diego Davila’s online academy Preview 02:38

Creating your subscription program

In this assignment, you will create your subscription program and take the initial step to recurring passive income!

What is a mastermind group and why is it a great option for you? Preview 05:01

Earning Potential: Mastermind Groups Preview 00:20

Tools to create a mastermind group Preview 04:55

How to sell your mastermind group Preview 03:16

Planning your mastermind group Preview 06:26

How to price your mastermind group Preview 05:24

Creating your mastermind group

In this assignment, you will start creating your mastermind group.

What is a Template Product and Why is it a Great Option for You? Preview 02:24

Earning Potential: Stock & Template Products Preview 00:29

Recommended Tools for Creating Stock Products Preview 01:53

Platforms to Sell Stock Products Preview 03:22

Tips for Creating Your Stock Product Preview 04:22

How to Price Your Stock Product Preview 02:31

Case Study: Let's Look at Some Stock Product Examples Preview 06:48

Analyze the Current Market and Find a Trend for Your Product Type

In this assignment, you'll look at the stock product market of your choosing and find what's trending. This practice will help you come up with future ideas for stock products.

What is a Printable and Why is it a Great Option for You? Preview 01:37

Earning Potential: Printables Preview 00:32

Recommended Tools for Creating Printables Preview 00:57

Platforms to Sell Printables Preview 01:59

Tips for Creating Your Printable Preview 01:54

How to Price Your Printable Preview 01:26

Case Studies: Let's Look at Some Successful Printables Preview 06:23

Brainstorm Your First Printable

In this assignment, you'll take the first step of creating your own printable - coming up with an idea.

What are Software and Apps and why is it a great option for you? Preview 06:37

Earning Potential: Software / Apps Preview 00:24

Two ways to create your mobile Apps Preview 03:21

Finding a developer to create your App or Software Preview 06:26

Where to sell your Apps and software Preview 03:39

Welcome to the Marketing Sections Preview 01:08

The Digital Products Funnel Strategy Preview 09:20

How to Drive Traffic to Your Digital Products: Organic vs. Paid Preview 02:23

Marketing Tools You Need to Succeed Preview 10:59

Website Best Practices for Simple Marketing Preview 12:45

Case Studies: Let's Look at Phil's Marketing Funnels Preview 09:44

Plan One Marketing Funnel

In this assignment, you'll come up with one marketing funnel.

What is email marketing and why it’s important for you? Preview 04:16

Using email marketing to sell your products Preview 07:19

Choosing the right autoresponder service Preview 05:48

Signing for MailerLite autoresponder Preview 02:28

Capturing your audience’s name & email Preview 10:52

Create a Lead Magnet to escalate your subscriptions Preview 05:18

Using Reports to analyze success Preview 03:27

Creating your landing page

In this assignment, you will sign for an autoresponder service and create a landing page.

Difference between Paid Ads & Organic sales Preview 05:12

Organic sales strategy for your digital products Preview 12:43

The most powerful organic video strategy Preview 09:23

Where and How often do you need to post content? Preview 02:59

Why Facebook Pages for Marketing Preview 03:35

How to Promote Your Digital Products with a Facebook Page Preview 05:55

Facebook Page Best Practices Preview 07:52

Case Study: The Video School Facebook Page Preview 10:33

Why Facebook Groups for Marketing Preview 04:02

How to Promote Your Digital Products with Facebook Groups Preview 04:06

Facebook Group Best Practices Preview 07:47

Case Study: The Photography and Friends Facebook Group Preview 06:03

Why Instagram for Marketing Preview 03:28

How to Promote Your Digital Products on Instagram Preview 03:40

Instagram Best Practices Preview 02:24

Case Study: How Phil Uses a Business & Personal Instagram Account for Marketing Preview 05:26

Why YouTube for Marketing Preview 04:49

How to Promote Your Digital Products on YouTube Preview 03:48

YouTube Best Practices Preview 08:36

Case Study: Video School YouTube Channel Preview 08:55

The paid advertising strategy & why this is great for you? Preview 06:42

Should I create ads to sell my products or just concentrate on organic? Preview 14:02

How much to invest in Ads Preview 00:55

The biggest mistake people make while creating an Ad Preview 04:32

Defining your target audience

In this assignment, you will define your target audience.

Introduction to Facebook Ads Preview 01:41

Introduction to the Facebook Ads manager Preview 02:35

Setting up your payment account for Ads Preview 01:47

Creating your target audience in the Facebook Ads Preview 07:29

Level 1 - Boosting your Facebook post Preview 08:44

Level 2 - Creating your Ad in the Facebook Ads manager Preview 15:30

Tips to get your Ad approved by Facebook Preview 03:32

Analyzing the results of your Facebook Ad Preview 11:20

Creating your first Facebook Ad

In this assignment, you will create your Facebook Ad. Let’s do it!

The Facebook pixel - Remarketing Preview 03:24

Introduction to Instagram Ads Preview 01:20

3 Requirements to create Ads on Instagram Preview 05:28

Feed Ads vs Story Ads. Which one is best for you? Preview 07:35

Planning Your irresistible Instagram Ads Preview 05:50

Getting to know your Instagram followers Preview 08:04

Creating your target audience for Instagram Ads in the Ads Manager Preview 12:09

Formula to create irresistible Instagram Ads Preview 04:59

Examples of Instagram Story Ads Preview 03:27

Secrets of Instagram Story Ads Preview 09:02

How Instagram charges for Stories Ads Preview 01:13

Creating your ads with Instagram Stories Preview 09:21

Tip: Carousel Ads within Instagram Stories Preview 05:04

Tip: Creating an Ad on Instagram Stories with maximum conversion Preview 08:26

Tips for Instagram Photo Ads Preview 04:57

Examples of Photo Ads optimized for Instagram Preview 05:57

Creating your photo Ads on Instagram with your Smartphone Preview 06:21

Creating your photo Ads on Instagram in the Ads Manager Preview 04:55

How to create an irresistible Instagram video ad in 15 seconds Preview 08:14

Optimizing your Instagram Ads for mobile devices Preview 02:41

Make your Instagram Ads look organic, like posts from a friend Preview 01:43

Add captions to your Instagram videos Preview 02:56

Create your Stories Ad on Instagram

In this assignment, we will create your super optimized ad for Instagram Stories. Let's do it!

What YouTube ads are and why they are important for you? Preview 03:30

What do you need to start with YouTube Ads Preview 02:08

Creating your Google Ads account Preview 01:56

Getting to know the Google Ads interface Preview 02:40

Configuring the billing options on your Google Ads account Preview 02:16

Finding the best keywords for your Google Ad Preview 05:29

Campaign types on Google Ads Preview 03:56

Creating an optimized video ad for YouTube Preview 10:19

Creating your video ad on YouTube

In this assignment, we will create your video ad on YouTube. Let’s do it!

The Final 60 days challenge Preview 05:53

We Want to Share & Promote Your Business Preview 00:14

Thank You + What's Next? Preview 03:18

OPTIONAL Conversation Video is Next Preview 00:14

BONUS: A Conversation with Diego + Phil Preview 01:00:34

How to get your Course Certificate Preview 00:24

Bonus Lecture: Learn More from Phil + Video School Preview 00:29