Every marketer understands the importance of backlinks but most of them don’t know how to acquire some productive ones. While it is a very important aspect of Search Engine Optimization, it may be hard for some to get the gist of the right way to do it. If you want to get the most out of your SEO strategy, you need to know everything that goes into creating backlinks for your website.
Back-linking is one of the most important strategies to increase organic traffic to your website. Backlinks act as trust builders for a website. Search engine crawlers consider backlinks to rank a website among the SERPs. The more legit backlinks that your website has, the higher it will rank in the search results.
How to build backlinks for your website?
Here are some proven strategies to build backlinks for your website.
Guest posting works
When it comes to guest posting, it is still an effective way to earn some high-quality traffic to your website. That said, it is not easy to persuade an authority website or a blogger to accept your content. You need to create a post that has content related to the website or blog you are posting it on. The content should be informative, valid, and thoroughly researched. Contact the blog or website that you want to guest post on and they will accept your offer if your content is good.
A mention from another famous blog or a website will make their audience visit you too. You can direct the audience to the homepage of your website or any other page that you provided the link for. This will result in increased traffic to your website, more contacts for email listing, and relationship building with other blogs and websites.
Make use of unlinked mentions
If your brand or your website has credibility, there might be mention of your brand in news, articles, or posts. This might be one of the best ways to build backlinks and you need to make the most out of it. Keep an eye on anyone who mentioned your brand and didn’t provide any link. It is as simple as setting Google Alerts to know where you were mentioned. Contact the authors or website owners and ask them to link your website. They will be happy to do it as it will provide credibility to their post and content and you will get visitors from their website too. So, everybody wins.
Evaluate your competitors’ strategy
To be successful, you need to make your marketing strategies as good as your competitors if not better. Because, if there wasn’t any competition, you won’t need a strategy in the first place. To be able to surpass them, you need to study their methods and come up with comprehensive ways to use them in a better way. Browse through their websites or social media and see if they are getting recognition from a blog or a website that you are not. If you find any and you will, you need to do the same for your website too.
Interviews build brands
As you browse through different top-ranking websites, you will come to know that they build brand authority by conducting interviews with influencers. You need to do that for your website too. Either get featured in another blog post of a famous blogger or interview that famous blogger on your website. This is important if you want to know how to build backlinks fast. Not only will this increase traffic to your website, but you will also get recognized as a credible brand which is more beneficial than anything else.
Work on your content
Last, but not least, you need to publish content as good as any blogger on your website. Utilize impressive content marketing strategies for your posts. Publish guidelines or content that is helpful to users and add some additional touchpoints. This will get you recognized by other bloggers and they will post your content on their blogs or websites. They will have to ask for your permission to copy your content. You can make a deal with them by asking them to link your website to their posts.
So, not only will the above strategies help you build credible backlinks for your website, it is a proven way to enhance traffic to your website and boost your brand affinity.