Google Adwords Search 2018

Updated December 2021: Google Ads (AdWords) Step-by-Step Course to help you Succeed with Search, Display & Remarketing.

Last updated 2022-01-10 | 4.3

- Understand the Quality Score of Google Ads Search Campaigns
- Discover the Right Audiences (based on Interests
- Keywords
- Remarketing) for your company to Target on Google Display Network
- Create Professional Text Ads to Convert Maximum % of People who Search Online

What you'll learn

Understand the Quality Score of Google Ads Search Campaigns
Discover the Right Audiences (based on Interests
Keywords
Remarketing) for your company to Target on Google Display Network
Create Professional Text Ads to Convert Maximum % of People who Search Online
Create Professional Image & Responsive Ads to Convert Maximum % of People who Browse Online
Make the Right Decisions on which options to choose in the platform
Choose the right bidding strategy to spend less and gain more
Create step by step Adwords Search Campaigns with 10/10 Quality Score and great ROI
Create step by step Google Ads Display Campaigns with high ROI
Create step by step Google Ads Remarketing Campaigns with high ROI

* Requirements

* NO experience with Google Ads required!
* Basic Browser Skills
* All you need is a laptop
* tablet or smartphone with an internet connection!

Description

** Updated DECEMBER 2021 – ALL VIDEOS up to date - NEW GOOGLE ADS INTERFACE & DASHBOARD (more VIDEOS with your QUESTIONS).

THIS IS THE BEST CHOICE FOR BEGINNERS

We created a professional NEW Google AdWords Tutorial to help you succeed online if you are just starting. 

New Google Ads Tutorial is a 2021 success guide to help you create successful Google Ads Campaigns. You need no previous experience.

In the complete New Google Ads Tutorial, you will find step by step the right settings to create Google Ads Search, Display & Remarketing Campaigns.

We focus on the Performance Marketing aspect of Google Ads. We don't want you just to learn Google Ads, we want you to succeed. 

There are hundreds of online tutorials that will describe all the available options inside Google Ads. We won't do the same. We will guide you step by step on these options that really work. We want you to be successful. We want you to compete and win. 

For us, Google Ads Search Campaigns means campaigns with high ROI (Return On Investment), low Cost Per Click and high-Quality Score. 

For us, Google Ads Display Campaigns means campaigns with low Cost Per Click and high Return On Investment as well as branding campaigns that make people remember your brand. 


THIS COURSE IS DIFFERENT FOR 2 REASONS

This Google Ads Tutorial is different for two reasons. 

The first one is that we teach you what works because our job is to teach you, not to take you as a client. 

The second reason is that we focus on your questions to make that Tutorial even more productive. You ask, we create a video and upload it to this Google Ads Tutorial. 

You have unlimited access to our Google Ads Tutorial so you can come back anytime to check the new videos and make more questions. 

Our Google Ads Tutorial is alive; it evolves day by day as new methods are discovered, and new options start working and bringing results. 

We don't teach just to teach; we want you to succeed. That's why we focus only on what is working. 


EXLCUSIVE METHODOLOGY TO SUCCEED

We have developed our exclusive methodology in various aspects of Google Ads to help you succeed. We use our extensive experience of more than 12 years of Adwords campaigns to explain to you simply what is working and how to do it. 

By the end of this tutorial, you should be able to create your campaigns on your own. We are confident that, if you follow our steps, these campaigns will bring back measurable results making your client or your boss happier. 

After creating your campaign, you enter the testing or learning phase. This phase is the most challenging period for a Google Ads Campaign. Everything is new, and the results don't come the first day. So we are here to help you in that phase too. 

Ask us, show us your results, ask for ideas, advertising, let us think about your Google Ads Campaigns. Don't forget that we want you to succeed. 

In addition to the technical aspects analyzed in detail during the Google Ads Tutorial, we also dive into the secrets and strategies at each level of an Google Ads Campaign. 

We start with the proper implementation of various campaign settings (networks, locations, languages, ad schedule, bidding strategies) followed by the art and approach behind writing a successful text ad that sells. As well as adequately targeting our keywords using the 4 possible targeting options accordingly.


GOOGLE PREMIER PARTNER

This Google Ads Tutorial is the only AdWords Tutorial created by an instructor who is also a Google PREMIER Partner, which is a title given to only 3% of Google Partners worldwide. 

Even though we are Google Partners, in reality, we are your partner. We don't work for Google; we work for you. We have insider info, we have experience, and we use all that to provide you with a Google Ads Tutorial that will help you achieve your goals. 

We don't want to feed Google with your budgets; we want you to invest in Google Ads and get a high Return On Investment. That's why we use Google Ads and all the other tools in our Digital Marketing Strategy. 

The Google Ads Tutorial is the most effective, straightforward & practical Tutorial on the market.

That's all for now; we are waiting for you in the inside. Don't forget to ask. You ask, you learn. So let's finish that text with our Tutorial's motto: Learn. Apply. Grow.

:-)

Who this course is for:

  • Anyone who wants to master Google Ads Search, Display & Remarketing Campaigns
  • Small Business Owners who want to create their Google Ads campaigns by their own
  • Entrepreneurs who want learn about the options they have or they want to control the results of their marketing team
  • Marketing professionals who want a step by step guide on how to create successful Google Ads campaigns with high ROI
  • Students who want to develop a set of professional marketing skills to find a new job
  • Beginners and more advanced Google Ads users who want a professional tested step by step guide to achieve great results

Course content

22 sections • 146 lectures

We Help you Discover the Secret To Google Ads Success Preview 02:29

Download Notes for Section 2 / 3 / 4 / 5 / 6 / 7 Preview 00:03

7 Advertising Spots - How to Get the 1st Preview 03:03

Quality Score = less Money & Better Ranking Preview 02:58

3 Success Factors for High Quality Score Preview 05:32

Google Ads 3 Level Tree: Campaigns, Ad Sets, Ads Preview 03:53

3+1 ways to Target Keywords Preview 10:57

How to Use Keyword Planner Preview 06:56

How to Select the Right Keywords Preview 09:36

Keyword Planner Excel Google Ads Preview 00:03

How to create your account from scratch Preview 06:59

Switch to Expert Mode Preview 01:14

Google Ads & Payment Settings Preview 03:03

Direct Access to Billing Information Preview 01:12

Search Network Only - Target, Type, Name Preview 01:57

Budget & Bidding Strategy Preview 06:24

Networks, Location & Language Settings Preview 06:28

More Settings - Start Date / Schedule Preview 02:11

Ad Group - Name, Keywords, CPC Preview 02:23

Create a Responsive Search Ad Preview 08:47

Extensions - Sitelinks, Callouts, Call Preview 04:23

Add More Keywords / Ad Groups Preview 03:40

Search Network Only - Target, Type, Name Preview 05:10

Select Networks & Ad Schedule - Preview 04:48

Professional Accurate Location Targeting Preview 04:55

Advanced Location Settings Preview 01:46

Select Audiences (In Market & RLSA Options) Preview 04:59

Budget - Bidding - Ad Rotation Preview 08:22

Create Ad Groups & SKAGs Preview 02:30

Responsive Search Ads that Sell Preview 04:25

Responsive Search Ads & Pins Preview 02:16

Check Stats of Responsive Search Ads Preview 02:28

Create Also Text Ads Preview 08:59

Benefits & Tips Preview 01:48

Select the Right Ad Extensions to Increase Quality Score and CTR Preview 08:48

How to use Dynamic Keyword Insertion Ads Preview 03:32

Combine Dynamic Keywords & Landing Pages Preview 03:23

Exemple of Use of Dynamic Keywords & Landing Pages Preview 01:54

Example for Dresses Ads in the US - Real Life Online Example Preview 09:43

Example for Insurance Companies Preview 16:49

Example for Hotel Companies Preview 13:49

Example for your Own Company? Preview 00:49

Check your Campaigns in 3X3 Levels Preview 07:06

How to Connect Google Adwords with Google Analytics Preview 04:23

Compare your Campaigns to find the best one Preview 07:25

Compare Campaigns Over Conversions Preview 06:45

Compare your Ad Sets to find the best one Preview 07:01

Compare Keywords & Related Search Terms Preview 10:14

Compare your Ads to find the best one Preview 07:47

Ad Comparison Report Preview 00:04

Understand the competition metrics [step 1] Preview 02:25

How to check the Quality Score [step 2] Preview 02:50

Find the bid price for your keywords [step 3] Preview 04:52

Calculate the monthly budget you need for 1st spot & 100% impression share [4] Preview 03:51

Do you really need the 1st position? [step 5] Preview 02:00

Are you ready for a bid war? [step 6] Preview 02:01

Automated Rules: Get Informed by email when changes needed [step 7] Preview 03:55

Automated Rules: Make automatic changes to keep 1st spot [bonus] Preview 03:47

What is GDN and How it Works Preview 01:28

Target People based on Interests or Purchase Intentions Preview 06:15

Remarketing & Competition Targeting Preview 03:05

Demographics & Targeting Rich People Preview 01:37

Target Relevant Websites (Keywords / Topics) Preview 03:43

3 Levels of Adwords Display Campaigns Preview 05:23

Example of Google Ads Display Set up Preview 04:40

Step by Step Guide on How to Create your Success Campaign Preview 01:57

Smart Location Options (from just 1mile around you) Preview 05:21

Ad Rotation Choice - Don't let Google decide Preview 01:35

Never forget to Schedule your Campaigns Preview 02:28

Networks, Devices, Start & End Date Preview 01:54

Budget & Bidding Options Preview 06:49

Targeting - 5 Options in Audiences Preview 08:27

Targeting Demographics with Income Choice Preview 02:45

Targeting Keywords & Relevant Content Preview 01:34

Targeting Topics & Specific Placements Preview 04:33

The Magic Button Preview 01:44

Create a Responsive Display Ad Preview 05:31

Image Ads (top 3 sizes) Preview 02:36

Step by Step Guide on How to Create your Success Campaign Preview 04:25

Clever Ways to Target the Location (from just 1mile around you) Preview 04:51

Advanced Location Options Preview 00:45

5 bidding options and only 1 is the right one Preview 04:51

Advanced Options that Save You Money Preview 10:22

Target Affinity In Market and Custom Audiences Preview 06:38

Target Advanced Demographics Preview 03:46

3 Content Targeting Options Preview 03:09

Is Targeting expansion a trap? Preview 02:26

Create Image & Responsive Ads Preview 07:17

Success Example Demo - Step by Step a Full Display Campaign Preview 11:09

How to copy paste ads Preview 01:08

Our complete Google Ads Display Strategy Preview 03:13

Install the Pixel to let Google Record your Visitors Preview 04:35

Create Audiences to Target the Right People Based on Their Visit Preview 10:00

Step by Step Guide to Create your Remarketing Campaign Preview 06:05

Advanced Targeting - Target & Exclude Audiences Preview 03:22

Remarketing Lists Requirements Preview 00:21

Guide to Create a Shopping Campaign Preview 04:00

How to Optimize a Shopping Campaign Preview 07:11

Create YouTube Ads - Step by Step Guide Preview 22:14

YouTube ads Success Metrics Preview 06:06

Advanced 3 Level Ads Comparison Preview 05:39

Our Professional Methodology to Find the Right Audience based on Interests Preview 08:48

Acquisition: The most important traffic data Preview 08:43

Adwords Campaign Performance: Check the ROI of your campaigns Preview 06:11

Find the keywords that spent your money Preview 07:32

Google Ads Challenge No1

10 Minute Practice Test

Practice Exam 01 Search - 10 Questions

Certification Training - Practice Exam 01

Practice Exam 01 Search - 10 Questions

Practice Exam 02 Search - 10 Questions

Practice Exam 03 Search - 10 Questions

AdWords Challenge No2

How to handle multiple Google Ads Accounts Preview 04:15

Just Started & I want to Spend More Preview 04:27

New / Old Adwords & Repeated Information Preview 04:06

New / Old Adwords & Keyword Planner Preview 03:05

Strategy to Target 50 different Locations Preview 02:58

Avg. Position is gone in Google Ads, how to check our position now? Preview 00:36

What to do if I get traffic, but no sales? Preview 00:31

How to import emails & phone numbers from a CSV file to Google Ads? Preview 01:02

What is the difference between Standard Remarketing and Dynamic Remarketing? Preview 00:32

How to Exclude Mobile App Ads on the Latest Google Ads Settings Preview 02:24

Create Audiences to Target the Right People Based on Their Interests Preview 08:29

How to find competitor's ad spending Preview 07:26

What can I do to see Exact Google search volume data in Keyword Planner? Preview 00:24

How do I delete my first test campaign in Google Ads? Preview 00:12

How to use AdWords for Affiliate Marketing Campaigns Preview 03:13

How to link your Google Analytics and Google Ads manager account? Preview 00:50

How else can I Measure Conversions if I don’t have Access to my Website’s HTML? Preview 00:54

How to Connect Analytics Audiences to Display Remarketing Preview 04:44

Setup Extension in the Ad Group Level Preview 04:26

How Time Zones work in Google Ads? Preview 00:19

”Your ad isn’t scheduled to run right now” Preview 00:54

Unable to Track Conversion and Analytics Stats Preview 01:12

How Google’s Ad Approval Process Works? Preview 00:16

What is the difference between Responsive Ads and Product Listing Ads? Preview 00:22

What can I do if my Ads are Below Average (Quality Score) Preview 00:45

Is Manual CPC the best bidding strategy in Google Ads? Preview 04:18

Should I invest in Dynamic Search Ads? Preview 00:55

Targeting or Observation Mode in Google Ads, what is the difference? Preview 03:50

How to Use Campaign Status Filters (enabled, paused, deleted) Preview 01:41

How to create a google ads account using a domain email? Preview 00:45

Should I “Enable Enhanced CPC to help increase conversions in campaigns currentl Preview 01:04

Please ask! We can help you more! Preview 01:04