How To Get Publicity And Press Coverage For Your Business

Public relations to reach 100,000+ potential clients with strategies to get publicity & press coverage for branding ASAP

Last updated 2022-01-10 | 4.7

- Get publicity for your business and get exposure to massive new audiences
- Get on the radio
- podcasts
- online magazines
- big blogs
- and be promoted on big social media channels!!
- Pitch journalists in effective ways that work

What you'll learn

Get publicity for your business and get exposure to massive new audiences

Get on the radio

podcasts

online magazines

big blogs

and be promoted on big social media channels!!

Pitch journalists in effective ways that work

Learn high level

savvy long-term strategies to get publicity

Get publicity for a book

Get help from the instructor if you have specific questions about your publicity efforts

Learn about local press clubs you can join in your city

Learn to use publicity to establish yourself as an authority

Understand how to build your own publicity channels so others see you as publicity

Get best links for SEO by getting publicity from great publications and websites

Save thousands of dollars by not having to hire a publicist and doing your own publicity

Build your brand by getting press attention

and stand out among your competitors

Make more money by getting more traffic for your website

Get access to by-weekly office hours on GoogleHangout and get advice based on your unique situation

* Requirements

* Be excited to get your business mentioned in magazines
* large websites
* podcasts and radio shows!

Description

Get publicity for your business and get exposure to massive new audiences
Get on the radio, podcasts, online magazines, big blogs, and be promoted on big social media channels!!
Pitch journalists in effective ways that work
Learn high level, savvy long-term strategies to get publicity
Get publicity for a book
Get help from the instructor if you have specific questions about your publicity efforts
Learn about local press clubs you can join in your city
Learn to use publicity to establish yourself as an authority
Understand how to build your own publicity channels so others see you as publicity
Get best links for SEO by getting publicity from great publications and websites
Save thousands of dollars by not having to hire a publicist and doing your own publicity
Build your brand by getting press attention, and stand out among your competitors
Make more money by getting more traffic for your website
Get access to by-weekly office hours on GoogleHangout and get advice based on your unique situation

Course content

17 sections • 91 lectures

Course introduction: Watch this first to understand what you get from the course 1 lectures

Publicity course welcome and what to expect from the course Preview 02:49

Introduction and publicity fundamentals 1 lectures

How publicity can help you establish yourself as an expert in your domain Preview 04:32

Getting publicity and press coverage will make you appear as more of an authority in your business niche because the publications on which you might be publish may be reputable. Not everyone is able to get press coverage, and it will make you appear as more special and as more of a thought leader if you are able to get the coverage when your competitors may not be able to get it.

Your publicity story to stand out and grab attention 3 lectures

WORKSHEET, EXAMPLE & EXERCISE: How to make your business an attractive story Preview 06:54

10 ways to make your business immediately more newsworthy Preview 08:35

Example of a plumber who got publicity by being unique Preview 01:30

Reverse publicity method 4 lectures

REVERSE PUBLICITY METHOD: Can be used on day 1 & get influencers to promote you Preview 03:48

In this part of the course you learn how publicity can help you get brand recognition, for you as a professional and for your business. Brand recognition is a big part of PR, and once you build brand recognition within your industry, it will help you beat out your competition long-term because your business and personal brand will have more trust and authority associated with it.

How to use your blog to get publicity and position yourself as an authority Preview 02:36

In this part of the online publicity and PR training, we explain how you can use your blog to get press coverage and position yourself as an expert in your business domain. Your blog can be a powerful tool if you use it intelligently.

How to get noteworthy guests on your show Preview 02:32

How publicity will help your SEO and to get your site to rank in Google Preview 04:37

Press clubs to network with journalists 2 lectures

What are press clubs? And how to join press clubs Preview 02:27

WALKTHROUGH of how to find press clubs and press associations in your area Preview 03:05

Actionable strategies you can start implementing today 4 lectures

NEW! How to be successful in getting publicity on HARO: step by step Preview 06:48

In this part of the course I teach you how to be successful and get good results with HARO (help a reporter out). I have personally used HARO to get over 50 instances of publicity from big and large print and online publications like blogs and magazines. I also used HARO to get a regular writing gig for a big magazine, which gave me a lot of exposure for my business, and made me much more authoritative. HARO is a great way to get publicity. Unfortunately, it is very competitive. So in this tutorial you will learn my strategy for getting publicity from HARO.

Hashtags to get publicity Preview 01:12

Publicity from events - tapping into existing audiences Preview 04:55

Publicity from events - creating your own event series from scratch Preview 02:59

Press release writing and sending out - good for unique and compelling companies 19 lectures

Press release section introduction Preview 01:37

What are press releases for? Preview 03:29

Starting to write the press release with the title Preview 06:00

Additional press release headline examples Preview 06:44

Subtitle for your press release Preview 03:38

Writing the press release as a story and to add keywords Preview 07:13

Finishing the press release with bio and contact sections Preview 01:53

Another press release example Preview 08:38

If journalists copy and paste your press release, how will it impact your SEO? Preview 02:40

Example for a book release Preview 01:39

Example of PLR licensing service press release Preview 01:34

Submitting the press release Preview 08:26

20 websites to promote press releases Preview 00:03

Press release results Preview 06:12

SEO for your press release Preview 04:46

In this tutorial on our online publicity course you will learn how to optimize your press release for SEO (search engine optimization) so that when you do get publicity, those articles have a higher chance to rank in Google searches, and drive traffic to your website long term.

Press release exercise Preview 00:42

Press release exercise - answer Preview 01:47

Press release title exercise Preview 00:46

Press release title exercise - answer Preview 01:39

Publicity stunts 2 lectures

How to use publicity stunts to get publicity Preview 01:50

WORSHEET: Publicity stunts for your business Preview 07:06

Publicity for a book or book launch 1 lectures

How to get publicity for a book Preview 03:11

Case study of how one CEO got millions of visitors from free publicity 1 lectures

Case study of how one CEO got millions of visitors from free publicity Preview 09:42

How to get interviewed on radio shows and podcasts 11 lectures

RadioGuestList section introduction Preview 01:58

How to check out the emails Preview 07:19

How to craft your pitch to radio show and podcast hosts Preview 10:03

Pitch template and example Preview 00:48

Edited podcaster or radio show pitch example Preview 00:36

Ways to strengthen your pitch Preview 06:12

Your promotional asset Preview 02:21

How and what to talk about on the shows to sell your products Preview 04:21

How to get 50-100% more radio or podcast interviews Preview 02:23

How to get a HUGE number of radio shows, podcast and even TV appearances Preview 04:17

Another similar service to boost your potential reach Preview 00:43

One place to put all your important pages and share 1 lectures

One place to put all your important pages and share Preview 06:20

How you can start a show for branding and reverse publicity 9 lectures

Show introduction Preview 01:14

Considering additional benefits and goals for your show Preview 04:45

Advanced content repurposing with strategies that work today & in the future Preview 04:18

Should your show be daily, weekly or monthly? Preview 05:26

Topic coverage: Current or evergreen topics Preview 04:34

Example of a newsy and evergreen topic Preview 02:25

Show monetization Preview 04:23

Deciding on a solo host show or with partners or with guests Preview 04:38

Storytelling for PR and better communicating your brand - introduction Preview 01:50

Storytelling for publicity and telling your brand story better 12 lectures

Introduction to storytelling and persuasion Preview 11:56

Story structure at its basic elements Preview 07:11

EXERCISE: Let's take a boring story and give it human appeal Preview 09:03

Exercise - let's build a story from scratch Preview 05:15

Introduction to show-don't-tell for great imagery and persuasion Preview 04:17

Show, don't tell in a job interview to help the interviewer see you at your best Preview 07:39

More practice for show, don't tell Preview 06:46

Show, don't tell - in creative writing and poetry Preview 08:21

Corporate brand story Preview 06:03

The case study story - one of the most effective tools for businesses & media Preview 05:04

Personal story for an interview or at work Preview 10:24

Tell a great first-impression story Preview 05:28

Hiring and outsourcing for publicity 3 lectures

What is a publicist and how does a publicist work Preview 02:15

When to hire a publicity or PR company Preview 02:31

In this part of the course we talk about when to hire a PR agency or a PR professional (otherwise known as a publicist) to help you get publicity on a regular basis. According to Bert, you should hire a PR company or a publicist as soon as you can afford it because their work will get you brand recognition, customers, and backlinks for SEO (search engine optimization). So the sooner you can accelerate your PR, the better.