Strategic Brand Mastery Newly Released

Learn the art of strategic brand building & management, working alongside a leading brand strategist and designer.

Last updated 2022-01-10 | 4.6

- How to build a brand which stands out in your market and connects with your target audiences emotions
- How to develop simple and effective communication strategies to maximise your brand's advertising
- Why certain brands succeed and others fail
- allowing you to use your knowledge to ensure your brand is a success

What you'll learn

How to build a brand which stands out in your market and connects with your target audiences emotions

How to develop simple and effective communication strategies to maximise your brand's advertising

Why certain brands succeed and others fail

allowing you to use your knowledge to ensure your brand is a success

What it takes to develop a beautifully designed brand identity

ensuring you are consistant across all relevant touchpoint

How to build a professional and trustworthy website for your brand

to inspire trust and credibility

How to market your brand using traditional and modern marketing methods

including how best to use social media

* Requirements

* A desire to learn and implement leading strategic brand-building techniques
* methods and practices
* The ability to follow simple steps to build your brand as you progress through the modules
* A hunger to ask as many questions as possible

Description

So you want to learn how to build a strategic brand which stands out in the market place?

A brand that captures attention, connects with customers emotionally and encourages brand loyalty.

Whether you’re an entrepreneur building a start up,

a business owner who wanting to take their brand to the next level,

or a brand designer who wanting to enhance their income by offering their strategic thinking as a service,

this course will teach you step-by-step, how to build a strategic brand in easy to digest steps.

Follow the exact same strategic framework top agencies use across the world to build brands people love.
Understand how to position a brand uniquely to maximise profitability and make the competition irrelevant.
Learn how to build incredibly accurate customer personas, and understand your customers to their very core.
Discover why we remember certain brands and forget others, to ensure your brand is always front of mind.
How direct access to a ton of free editable guidelines and resources to keep your brand consistant over the long term.
Direct support and assistance with a leading strategic branding consultant, to help you get the most out of the course.

If you want to discover the techniques, frameworks and processes to build a strategic & effective brand from scratch then this course is going to give you everything you need, and more!

Welcome to Strategic Brand Mastery.

The only step-by-step strategic branding course to guide you effortlessly through the process of building a powerful brand customers can connect with and love.

As we move through the program, we'll be taking action points and giving you guidance to build your brand step-by-step. Allowing you to set your brand up for success.

The first 6 steps the course is a specifically designed to set a solid foundation for your brand.

Giving you everything you need to build a strategic brand in a simple and easy to digest manner.

Once you complete the first part of the course, you will be directed to the second stage of the program (the final 6 steps).

At the end of the full program, you'll have a wholesome brand you love (and your customers will love even more).

This course has just been officially released on Udemy after helping hundreds of business owners, designers and entrepreneurs over the past few years.

I look forward to seeing you very soon.

Scott Adam Lancaster

Who this course is for:

Entrepreneurs wanting to learn how to build a brand from scratch and make sure everything is done right first time
Business owners who want to take their branding to the next level and improve profitability
Logo designers who want to offer strategic thinking as a service & boost their income
Students in marketing who are interested in branding and want to get a head start in their career

Course content

6 sections • 13 lectures

Branding Framework 3 lectures

Course Introduction Preview 05:25

A warm welcome to the course

A warm welcome to the course. We have so much to learn and it's going to be a great deal of fun. So let's set the tone before we get started.

How You Can Make A Huge Difference Preview 01:53

Branding Framework Preview 08:29

Understanding the framework of branding

In this lesson, you'll discover the proven framework any business can use to create a world-class brand their customers can grow to trust and love.

Purpose & Vision 2 lectures

Brand Purpose Preview 06:20

Developing a powerful brand purpose for your business

In this lesson, we learn why having a ambitious vision statement is important for every business and we also show you how to create an incredible vision statement for your business.

Brand Vision Preview 05:00

How to develop an ambitious vision statement for your brand

In this lesson, we learn why having a powerful brand purpose is important for every business and we also show you how to create an amazing brand purpose for your business.

Mission & Values 2 lectures

Brand Mission Preview 04:59

Discover the power of having a well defined brand mission statement

In this lesson, you'll learn why it's important to have a mission statement for your brand. We'll then guide you step-by-step and help you develop your very own.

Brand Values Preview 07:37

Learn how to develop a solid set of values to drive your brand forward

In this lesson, you'll explore why brand values are so important to helping a brand stay successful for longer. We'll then help you develop a set of brand values for your brand.

Audience Analysis 2 lectures

Brand Positioning Preview 04:53

An insightful introduction to the power of effective brand positioning

In this lesson, we'll explore the power of brand positioning. A truly incredible approach to marketing and competing in the world of business. We'll then begin the process of positioning your brand effectively.

Audience Analysis Preview 07:30

Learn how to analyse your target audience fully to truly understand their needs and desires

In this lesson, we begin the process of developing your brand positioning strategy by showing you how to conduct research on your target audience. This stage is a critical step for any business wanting to truly understand thier target audience and loyal customers.

Competitor Audit 1 lectures

Competitor Analysis Preview 07:55

Learn how to study your market to define your competitive advantage

In this lesson, we learn how to analyse your direct competition to ensure your positioning strategy gives customers a distinctive reason to choose your brand over everyone else. A critical stage in the brand positioning development process.

Positioning Strategy 3 lectures

Positioning Strategy Preview 09:38

We bring together all your research and newly found intelligence to develop your positioning strategy

In this lesson, we take everything we have learnt about your target audience and competitors to create a truly powerful positioning strategy for your brand. A strategy which will guide and inspire the rest of your branding going forward, including your logo, website (along with everything else).

Master Copywriting Preview 05:16

Discover how to write truly power copy to persuade the reader

In this lesson, we teach you the key fundamentals of copywriting, allowing you to write better copy for your brand.

Next Steps (Start steps 7-12) Preview 00:51

The next 6 steps of the process (Steps 7-12)

To complete your journey of building a world-class brand, you will need to finish the final 6 steps of the brand building process.

You can find the next 6 steps on our profile in our other courses section. It is the one with the green background.

Fortifying Security Proficiency: Unveiling the Excellence of Allied Universal Security Edge Core Training

In the ever-evolving landscape of security services, staying ahead of the curve requires a commitment to continuous training and professional development. At the forefront of this commitment stands the Allied Universal Security Edge Core Training—a comprehensive program designed to elevate security professionals to new heights. Let's delve into the core features that make this training initiative a beacon of excellence.