The Climb

Grow Your Following, Boost Your Career, and Skyrocket Your Income with a Powerful Personal Brand

Last updated 2022-01-10 | 4.5

- How to tell a compelling brand story
- How to stand out in a crowded market.
- Automatically attract the right customers
- clients
- patients
- or fans.

What you'll learn

How to tell a compelling brand story

How to stand out in a crowded market.

Automatically attract the right customers

clients

patients

or fans.

Create a logo that matches your brand

Select brand colors that are attractive to your primary audience.

Learn how to tell your story in a way that makes practically any audience want to pay attention and act.

Learn how to separate yourself from the crowd.

* Requirements

* This course is best suited for those professionals who have an ongoing business. Although beginners will benefit
* the course is detailed and action-oriented. Therefore
* you must be ready to implement immediately.

Description

Here's the simple truth: powerful personal brands enjoy benefits that others simply don't. They command higher fees, are referred more often, haggle less over price, if at all, and are thought of first.

Why? What is their magic? What is their secret sauce?

Well, there is a secret sauce. Personal brands didn't become powerful personal brands by accident. Their brand story, colors, logo, book covers, profile pics and Tweets were carefully planned.

Well, I've had the opportunity to work directly with some of the world's greatest brands - no, no in an indirect way, but in a hands on way. I till do to this day. As such, I know the steps you need to take to climb to the top of your market. And you will learn those steps in this course.

You will learn:

Exactly what automatically attracts the right people to you.
How to share your brand story with the world in such a way that they immediately find you credible.
What to Tweet to cause your audience to want to follow you.
How to break through all of the noise in the marketplace.
And, much, much more.

Welcome aboard. Let's take the climb to the top of the market.

Who this course is for:

This course ideal for trainers, consultants, coaches, attorneys, physicians, musicians and others who was to stand out and become the go-to person in their field.

Course content

7 sections • 22 lectures

Start Here 2 lectures

Introduction Preview 09:49

Learn how to climb to the top of your market with a powerful personal brand.

How to get the best use out of this course. Preview 01:43

How to get the best use out of this course.

Step 1: The Magnetic Force 3 lectures

Lecture 1: Why we love who and what we love Preview 06:42

Why are we attracted to some people and not others? What makes Lady Gaga or podcaster Pat Flynn so attractive? In this lecture, we explore this concept.

Lecture 2: How to unearth your own magnetic force - your personal values Preview 09:42

Your personal values are like magnetics - they attract. But they don't attract everybody. They attract the people who are aligned with you and your values. We will discuss exactly how to unearth your personal values and place them into action. Now, you can automatically attract the right people for your brand.

Lecture 3: Ready, Set, Go: How to place your personal values in action. Preview 09:06

Knowing your personal values is one thing. But placing them into action is another. Well, this lecture is designed to help you get going and start attracting your ideal clients, customers, fans, or patients.

Step 2: How to Captivate Audiences with Brand Story 6 lectures

Lecture 1: The Power of Story Preview 02:59

Why are stories so powerful? We answer that question in this lecture.

Lecture 2: Regular Stories and Compelling Stories Preview 01:11

What's the difference between a regular story and a compelling story? They are different, you know.

Lecture 3: Examples of Compelling Stories Preview 01:17

Here are a number of compelling brand stories to study.

Lecture 4: Elements of a Compelling Story Preview 05:54

A compelling story will make you laugh, cry, vote and buy. In this section, you will learn how to construct such a story.

Lecture 5: Examples of Compelling Brand Stories Preview 06:17

The best way to understand compelling stories is to study them. This section has a collection of incredible brand stories.

Lecture 6: Discovering and Telling Your Brand Story Preview 05:57

Okay, it's time to tell your story - your compelling brand story. And that's what you will do in this section.

Step 3: How to Really Stand Out from the Crowd 3 lectures

Lecture 1: How to Stand Out Preview 09:20

How do you stand out in a crowded market? I share with you exactly how to do so.

Lecture 2: Own Your Spot Preview 07:41

Here, I offer guidelines on finding and owning your spot in the market. Now, you can really stand out from the crowd.

Lecture 3: Example of Brands that Stand Out Preview 04:06

Here are a number of brands that stand apart. Learn from them. Soon, others will be learning from you.

Step 4: That's Your Personality 2 lectures

Lecture 1: Personality Matters Preview 01:58

Here, we explore personality types and how they influence your brand.

Lecture 2: Let Your Personality Shine Preview 06:49

People are attracted to authenticity. Learn to be your authentic self and grow your brand.

Step 5: Let them find you - Brand Identity 5 lectures

Lecture 1: Why Identity is Critical Preview 01:53

If your audience can't identify you in the future, they are less likely to use your services. Be seen.

Lecture 2: What is Brand Identity, Anyway Preview 02:40

This lecture talks about the many ways your clients can identify you in the marketplace.

Lecture 3: How to Create Killer Identity Pieces Preview 02:31

How to create cool logos, packaging and other identity pieces regardless of your budget.

Lecture 4: Creating Your Brand Identity Pieces (1 of 2) Preview 09:39

You will walk through a step by step process for creating identity pieces that enhance your brand.

Lecture 4.1: Creating Your Band Identity Pieces (2 of 2) Preview 12:10

Step 6: Brand You 1 lectures

Lecture 1: Build Your Brand Preview 16:04

In this final section, we discuss, in detail, how to place what you've leaned into action. It's time to climb to the top of your market with a powerful personal brand. Are you ready? Let's go!