Branding In 60 Minutes

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Tags: Business Branding

Build an effective and professional brand in 60 minutes.

Last updated 2022-01-10 | 4.3

- Understand how a successful and world-class brand is built
- Produce a strong and consistent brand strategy
- Build or strengthen your own brand

What you'll learn

Understand how a successful and world-class brand is built
Produce a strong and consistent brand strategy
Build or strengthen your own brand

* Requirements

* Brand Manifesto (available to download)

Description

YOUR BRAND IS NOT YOUR LOGO, IT IS NOT YOUR WEBSITE AND IT IS NOT UNDER YOUR CONTROL.

Welcome to Branding in 60 Minutes. This short but concise course is designed to give you a no-nonsense approach to designing and building a brand either from scratch, or waking you up to the flaws in your current brand.

This is an interactive course, there's no waffle and this is only for students who want to achieve a solid brand strategy by the end of it. If that sounds like you, then I look forward to seeing you inside.

Each concept we introduce is backed up by real-world examples, and then followed by an interactive exercise to help you get your brand on the same track as the successful global companies and organisations.


Who this course is for:

  • Entrepreneurs
  • Small-Business Owners
  • Marketing Managers & Staff

Course content

6 sections • 21 lectures

Introduction 1 lectures

Introduction Preview 01:09

The Importance Of Brand 5 lectures

What Is A Brand? Preview 04:21

Why A Strong Brand Is Important Preview 03:13

EXERCISE: Brand Reality Preview 04:23

EXAMPLE: What Is A Brand? Preview 01:36

What Is A Brand Summary Preview 01:22

Define Your Brand Values 2 lectures

What Values Does Your Brand Stand For Preview 01:49

EXERCISE: Your Brand Values Preview 02:09

Identify Why Your Brand Exists 3 lectures

Your Reason For Being... Preview 06:19

EXAMPLES: Why, In The Real World Preview 02:45

EXERCISE: Defining Your Why Preview 02:26

Secure Your Brand Position Before Your Competitors 3 lectures

Positioning Your Brand In The Competitive Marketplace Preview 01:04

EXAMPLE: How Brands Position Themselves Preview 04:00

EXERCISE: How To Define Your Brand Position Preview 01:57

Build Your Strong Brand 7 lectures

How To Attain Clarity In Your Branding Preview 03:35

Controlling The Visibility Of Your Brand Preview 03:29

Building Your Brand With Proof Preview 01:35

How To Keep Your Brand Consistent pt. 1 Preview 00:40

EXERCISE: How To Achieve Brand Consistency Preview 01:21

How To Keep Your Brand Consistent pt. 2 Preview 02:25

Over To You Preview 02:02