Tiktokmarketingadvertising101 Course

An overview of how you can use TikTok to achieve your business' marketing goals, from an ex-Facebook/Instagram employee.

Last updated 2022-01-10 | 3.9

- Understand How TikTok Works
- How to Use TikTok Marketing for Your Business
- Basic TikTok Skills to Get Started Today

What you'll learn

Understand How TikTok Works
How to Use TikTok Marketing for Your Business
Basic TikTok Skills to Get Started Today

* Requirements

* Download the TikTok mobile app
* A positive attitude and willingness to spend time testing & learning on TikTok

Description

Why should you care about TikTok?

TikTok is literally the hottest social media app in the world. While many people are aware of this, very few people are aware of how TikTok can be used as a powerful marketing tool for your business. This is your chance to give yourself and your business a competitive advantage by learning about one of the most important marketing platforms of today. If you are a marketer or own a business, you really need to understand TikTok and the impending wave of growth that will turn this platform into a must-have marketing channel.


Some high-level stats:

  • People across the world have downloaded the app 1.5 billion times, and there are currently 800 million active users.

  • TikTok has more users than Twitter, Snap, Pinterest, LinkedIn and is growing at a significantly faster rate.

  • Users spend 52 minutes a day on the app, and 40% of them are under the age of 25.


TikTok is continuing to grow in relevance and its advertising capabilities are evolving every day, with a similar trajectory to how fast Instagram was able to grow. As the platform is relatively new, most people underestimate the power of TikTok and that gives you a window of opportunity to give your business a first-mover advantage. Learn about the uniqueness of TikTok and how it could fit with your current marketing objectives.


Who teaches this course?

Anthony worked at Facebook and Instagram for five years and has the insight you can only get from working at social media companies. He wants to translate his years of experience teaching clients about digital marketing into the world’s best TikTok marketing course. At Facebook, Anthony directly managed relationships with the world’s largest brands and their agencies, advising them on hundreds of millions of dollars in ad spend. His clients included American Express, Procter & Gamble, Heineken, Volkswagen, General Motors and several creative and media agencies across all major holding companies like WPP, Omnicom, Publicis, and Dentsu Aegis.


Anthony travelled around the world hosting in-depth training and education sessions on Facebook and Instagram. He left Facebook in 2018 to advise small businesses and startups on how to approach cross-channel digital marketing and ran campaigns to accomplish goals like driving web traffic, mobile app installs, and lead generation. His unique perspective is something you won’t get from any other TikTok course out there.

Any marketing is as good as the results it drives for your business. This course will provide you with practical instructions and applicable tactics to get you started on TikTok today.

Who this course is for:

  • Marketers
  • Small Business Owners
  • Anyone interested in understanding TikTok

Course content

8 sections • 48 lectures

Course Introduction Preview 02:08

Introduction to course, outline of content.

Instructor Background Preview 02:18

Future Course Content Preview 00:51

The History of TikTok Preview 01:10

What Makes TikTok Unique - Content, Algorithm, Audience Preview 02:10

TikTok's Growing Userbase Preview 02:54

Walkthrough of TikTok App - Algorithm, For You, Following, Camera, Inbox Preview 07:00

Walkthrough of TikTok App - Discover, Hashtags, Trends Preview 01:01

How TikTok Fits into the Digital Media Landscape Preview 03:52

How You Should Approach TikTok as a Business or Individual Preview 01:14

Case Study: Ritaoffline - Small Business Getting Started Preview 01:02

Case Study: Lizzo - Authentic Interactions Preview 01:25

Case Study: Westhill Park Retirement Home - Anyone can use TikTok! Preview 01:02

Case Study: Greggs - Leveraging Customer Love and Content Preview 00:54

Setting Up an Account and More Preview 02:22

Research & Ideation - Learning About Trends Preview 03:19

Getting Started with Creating Video Preview 06:54

Thinking Through Your Target Audience Preview 01:42

Working Backwards from Your Customer Preview 03:01

Case Study in Content Creation: Sarah Preview 09:47

Now Your Turn - Content Templates and Checklist Preview 06:05

Case Study: Milk Makeup - DIY Engaging Organic Content Preview 01:02

Case Study: The Washington Post - An Old Brand Appealing to Younger Audiences Preview 01:09

Case Study: Chelsea FC - Taking and Remixing Challenges Preview 00:57

Review So Far Preview 01:25

Measuring and Growing Your Content Preview 02:43

Viral Growth Techniques: Quick Wins to Try Preview 03:04

Now Your Turn - Five Growth Tactics Preview 00:49

TikTok Ads Overview - A Huge Opportunity Preview 00:51

TikTok Ad Formats Pt. 1 Preview 01:41

TikTok Ad Formats Pt. 2 Preview 03:59

A Framework for Full-Funnel Marketing Preview 00:44

Creator Marketplace - Home of Influencer Marketing Preview 01:05

TikTok Targeting Options Preview 00:48

Case Study: The Sole Supplier - Short, Sweet, and Simple Preview 00:36

Case Study: Reflecty and Sleepiest - Authentic, Personal Ads Preview 01:29

Case Study: Huel - Mobile-First Creative Preview 00:46

Case Study: Happn - DIY, Accessible Creative Preview 00:51

Case Study: SuperFX - TikTok Native Visuals Preview 01:00

Case Study: Doja Cat - How Musicians are TikToking Preview 01:05

Case Study: UK Government - TikTok's Role as a Serious Marketing Channel Preview 01:19

Case Study: Mountain Dew - Big Branded Hashtag Campaigns on TikTok Preview 01:31

Case Study: Dettol India - Huge Reach and Views through Branded Hashtags Preview 01:45

Recap of Topics Preview 01:56

Super Practical Takeaway 1 - Checklist for Getting Started on TikTok Preview 01:19

Super Practical Takeaway 2 - Framework for Content Creation Preview 01:12

Super Practical Takeaway 3 - Framework for Growth Preview 01:19

Thank You and Next Steps Preview 00:32