Email Marketing 2016 Build And Launch Effective Campaigns

Choosing The Right Email Marketing Platform Preview 06:07

There are hundreds of email marketing platforms out there and this lecture explains what you need to consider when selecting yours. Choosing the right platform is key to being successful in your email campaigns, and this lecture will help.

Recommended Email Marketing Platforms Preview 00:40

How Email Broadcasts Connect Your With Your Audience Preview 00:51

Email broadcasts are great for one-off communication messages with your audience and this lecture explains how they work.

10 Ways to Use Email Broadcasts Preview 06:54

Email broadcasts can be used in multiple ways and this lecture will help you understand 10 of my favorite ways to use them in your business.  It's not likely that all of these use cases will work for your business, but it is certain that this lecture will give you ideas you probably haven't even thought of.

9 Ways to Use an Autoresponder Preview 07:25

Email autoresponders are the key to automating your email marketing and getting the best bang for your buck.  This lecture is going to show you nine different ways to utilize auto responders to make your email marketing work for your business passively.

Recommended Days and Times For Your Autoresponder Preview 02:10

One of the most common questions when people begin email automation is trying to understand what days and times emails should be sent.  This lecture will showcase how I handle autoresponder messages and has actionable advice to help you decide.

How to Avoid Higher Costs by Managing Email Subscribers Preview 05:25

Though individuals who are new to email marketing platforms don't often think about costs, once you begin to accumulate a list of subscribers your bill can really add up.  This lecture explains how you can minimize those ongoing costs.

How Reporting Will Improve Your Email Campaigns Preview 07:30

Watching your metrics and paying attention to reporting is a very important part of having success with your email marketing campaigns.  This lecture will explain how you can utilize metrics in your reporting to improve your campaigns time and time again.

To Double opt-in or to not Double opt-in Preview 05:30

Double Opt-in is a hot topic in email marketing and this lecture will give you my take on the argument based off of my experiences.

BONUS: Creating Your First Email List Walkthrough Preview 09:25

Creating an email list can be a difficult task for those that don't understand how to do it.  This lecture will explain how to do so quickly and easily so that we can get moving on your email marketing campaigns right away.

BONUS: Putting an Email Opt-in Form on Your Website Walkthrough Preview 08:58

In order to have website visitors sign up for your email list, you'll need to have an opt-in form on your website.  All of the email platforms that I recommend have this, and this lecture illustrates how to quickly put it on to your website.

CHEAT SHEET: Autoresponder Sequences Preview 00:15

EXERCISE: Create Your Own List and Opt-In Form Preview 00:13

Email Marketing Platforms

The Most Important Part of Any Email You Send Preview 04:29

When writing an email, there are many things that you have to pay attention to in order to make it successful.  However, there is one thing that is the absolute most critical component, and this lecture explains what that is.

How to Create Email Subject Lines That Work Preview 06:31

Writing an email subject line may seem like an easy task, but there are oftentimes very specific things that you need to do to make them effective.  This lecture will discuss what those things are and give you ideas you may have never thought of.

10 best practices of writing the email body Preview 06:00

When writing emails, you need to put a lot of careful thought into the content to make sure that the messaging is clear and it resonates with your audience.  This lecture will explain some of the best practices to follow.

How Images will impact your emails Preview 04:29

Many people don't realize this because they want to make their emails look "pretty", but images in an email can have a surprisingly large impact on their success.  This lecture discusses how images impact email performance.

Why personalization fields positively impact emails Preview 03:42

Personalization in emails is a really good way to make a one to one connection with people.  But exactly why is that and how much of an impact will it have?  This lecture will explain that and how you can use it.

Business to Business (B2B) Email Best Practices Preview 07:49

Writing emails as a business to other businesses requires a specific strategy to be successful.  This lecture will explain what that strategy is and how you can use it.

Business to Consumer (B2C) Email Best Practices Preview 07:49

Writing emails to consumers can seem very difficult, but this lecture has a handful of tips that will allow you to write them with ease. 

TEMPLATE: Email Newsletters Preview 02:44

EXERCISE: Go Write Your Own Email Preview 00:27

Content Upgrades - An Email marketers secret weapon Preview 03:09

If you don't know what a content upgrade is, this lecture will help you understand them and why they are so powerful.  When it comes to email marketing, email upgrades are one of the best uses of your time to grow your list and be more successful.

How categorical opt-ins can change your business Preview 02:25

Sometimes creating an opt-in for every single piece of content is too cumbersome, and that's when categorical opt-ins become a better solution.  This lecture discusses what categorical opt-ins are and how they work.

Keeping email subscribers engaged by providing value Preview 02:52

Having an email list is one thing, but having an email list that's highly engaged is completely different.  There are many ways to keep your email subscribers engaged and this lecture will review them.

Leveraging social media to grow your list Preview 03:22

Social media can be an extremely powerful tool when growing your email list and this lecture explains how you can utilize these platforms to grow your business exponentially when used appropriately.

Why guest blogging/podcasting can make a huge impact Preview 03:34

Guest blogging isn't just about SEO or getting exposure to an audience, there's actually a lot of ways that guest blogging will grow your email list and this lecture discusses what they are.

The Power of Webinars Preview 04:32

Webinars are an effective email marketing tactic when used correctly and this lecture explains what you can do to make them go to work for you.

Using paid advertising to make a big impact Preview 02:50

Paid advertising can be a blessing when you have a business and are trying to grow your email list.  This lecture will discuss strategies you can use to make paid advertising work for you.

How WIIFM applies to your email opt-ins Preview 02:11

WIIFM is an acronym that is very popular in the sales world and can also easily be applied to email marketing.  It stands for what's in it for me and this lecture discusses how to utilize it to create effective campaigns.

Calls to Action that will catch your visitors attention Preview 03:50

Calls to action are really important to grow your list, but it's even more important to have a call to action that's successful in it's mission to get people to sign up for your list.  This lecture will explain how to create calls to action that work well.

Why limiting form fields will increase list growth Preview 02:13

Form fields are really important because they have a huge impact on your conversion rates with your sign up forms.  This lecture explains why that is and gives you best practices to follow.

Social proof is a beautiful thing Preview 02:49

Social proof is a tool that isn't always used by people in email marketing and list growth, but it can be surprisingly effective if portrayed in the right way.  This lecture explains how you can utilize it to it's fullest advantage.

How great content makes a great email list Preview 02:36

If your email list is full of mediocre content, it's unlikely that you'll retain and grow your email list in the way that you want.  This lecture explains how and why great content leads to a great email list.

Growing Your Email List Review