Ultimate Google Analytics 50 Practical Tips

Practical Google Analytics course based on real experience including 50 practical examples + 100 quiz questions

Last updated 2022-01-10 | 4.5

- Understand how the tool works
- what data is there and the most important find the business value in it
- Ability to make the right data decisions
- Know which are important Google Analytics reports

What you'll learn

Understand how the tool works
what data is there and the most important find the business value in it
Ability to make the right data decisions
Know which are important Google Analytics reports
Among others we'll go through 50 practical examples!
You'll practice achieved knowledge with 100 quiz questions
How to think in context and not act hastily

* Requirements

* The will to learn :) and move the business forward
* Access to some Google Analytics account

Description

This course aims to teach you Google Analytics as a tool, but what is more important is to teach you how to use the data to drive your business. We'll start with the elementary topics such as how the measurement works, basic metric definition, socio-demo data to website traffic evaluation, UTM parameters, internal site search, website speed optimization or segmentation.

"Explain very clear and concise. Better than Google Analytics own training." - Vivian So

"The best Google Analytics course I've taken on Udemy for ANALYSIS. A lot of courses just cover DEFINITIONAL or fundamental things like the USER INTERFACE - which are important, but I think most people expect a bit more Analysis from an Analytics course. I was able to use the course materials to provide real value to paying customers. I'd pair this with another course that covers basics like installation, initial set-up, etc. Great value overall and instructor responds quickly!" - Paul Ahmadzai

"I don't normally review so early in a course but I've been really impressed with the material so far. Topics are explained in depth but without boring me with what's not important. The quizzes are refreshingly challenging. Many other instructors could take heed. Oh and that pronunciation of cookies made my day :D" - Kerry Owston

Who this course is for:

  • Everyone who not only wants to learn Google Analytics as a tool, but also use the data to drive your business and build a data-driven ability.
  • The course is designed for all skill levels. From the very beginners to experienced marketing managers.

Course content

22 sections • 42 lectures

Basic data description Preview 01:49

QUIZ - Basic data description

How the measurement is done Preview 07:35

QUIZ - How the measurement is done

Bounce rate, time and uniqueness Preview 06:12

QUIZ - Bounce rate, time and uniqueness

How to use the tool Preview 21:29

QUIZ - How to use the tool

Socio-demo data Preview 11:57

QUIZ - Socio-demo data

Browser data Preview 07:52

QUIZ - Browser data

Mobile experience Preview 26:02

QUIZ - Mobile experience

Site content Preview 24:09

QUIZ - Site content

Site speed Preview 13:51

QUIZ - Site speed

Internal site search Preview 20:31

QUIZ - Internal site search

How to use UTM parameters? Preview 23:06

QUIZ - How to use UTM parameters?

Traffic sources Preview 21:11

QUIZ - Traffic sources

Landing page and keyword Preview 10:40

QUIZ - Landing page and keyword

Keywords Preview 11:30

QUIZ - Keywords

How to evaluate traffic sources Preview 13:20

QUIZ - How to evaluate traffic sources

Goal setup and funnels Preview 19:02

QUIZ - Goal setup and funnels

Product analytics Preview 18:20

QUIZ - Product analytics

Segmentation Preview 14:07

QUIZ - Segmentation

Google Analytics access/rights Preview 05:36

QUIZ - Google Analytics access/rights

Advanced Google Analytics course + 77 practical questions Preview 00:21

Google Analytics reports in Google spreadsheets Preview 00:34