Designing Gamification Level 1 Certification

Learn the basics of gamification and game design for customer and employee engagement & loyalty + get certified

Last updated 2022-01-10 | 4.3

- Understand the basics of gamification
- Learn how engagement science will transform your organization
- Begin to form a vision for how gamification can be used in your organization

What you'll learn

Understand the basics of gamification

Learn how engagement science will transform your organization

Begin to form a vision for how gamification can be used in your organization

Grasp the foundational science and research behind gamification

Decipher examples and cases that will steer your approach

Earn your certification

* Requirements

* This introductory course requires no prerequisites...other than a thirst for knowledge.

Description

Designing Gamification (Level 1) is the only online course accredited by the to deliver Engagement Expert Certification at the introductory level. Once completed, you can request your certification and display it on your online profile, resume or website.

In this course, you'll learn the basics of gamification and engagement science, and how this powerful new design trend will affect your business from a practical, non-academic perspective. Whether you're in Marketing, HR, Operations, Product Development or Strategy, you can use the principles of Gamification and Engagement Science to transform your relationships with customers and employees. The course is taught by Gabe Zichermann - the world's foremost expert on gamification and engagement science, author of three books, chair of GSummit and Editor in Chief.

Complete this course and you'll understand:

What gamification is and isn't
The foundations of the discipline
How gamification will transform your industry
The canonical types of gamification
An intro to key engagement science
Relevant Examples across industries and design types

And as a bonus, you'll hear specially curated experts deliver relevant, supporting lectures from the blockbuster archive .

Who this course is for:

Human Resources and Human Capital Professionals
Product Managers and Product Marketers
Marketing Strategists, CMOs
Heads of Technology/CIO/CTO
Startup Founders
UI/UX Experts

Course content

6 sections • 32 lectures

Why You Need Gamification - An Introduction 6 lectures

Introduction to Gamification Preview 10:46

We're in the midst of an engagement crisis affecting all areas of the economy. Together we'll look at the severity of this issue, it's causes and the best response: gamification. Find out what gamification is and isn't and who should be first in line to study the techniques and earn their gamification certification.

Your Instructor Preview 02:39

Find out more about Gabe Zichermann, your instructor - gamification author, designer and entrepreneur.

Bonus: Fun is the Future Preview 59:21

Watch this video of your instructor's Google Tech Talk from 2010 to see how the basic foundations of gamification have evolved in the past few years.

The Basics of Gamification

Let's make sure you have the basics of gamification down.

Join the Discussion Group Preview 00:33

EXCLUSIVE: Get a FREE Copy of Gamification by Design Preview 00:20

The Science of Engagement 5 lectures

The Science of Engagement Preview 10:20

Bonus: Michael Wu - The Science of Gamification Preview 25:03

Dr. Michael Wu explains the science behind gamification in depth from GSummit NYC 2011. © Gamification Co

Bonus: Andrea Kuszewski - Cognitive Enhancement & Gamification Preview 19:27

Andrea Kuszewski Discusses how to improve cognition through principles of gamification. From GSummit 2012. ©Gamification Co

Bonus: Csikszentmihalyi on Flow Preview 18:55

Professor Csikszentmihalyi discusses his work on Flow. (c) Ted

The Science of Engagement

Answer these questions to evaluate your understanding of engagement science.

Gamification in Action: Key Examples and Models 13 lectures

Gamification Examples - Marketing Preview 08:45

Let's look at and analyze some of the most interesting examples in the gamification of marketing.

Bonus: Susan Bonds & The Dark Knight Preview 33:58

Susan Bonds, preeminent ARG designer and creator of the Dark Knight gamification experiences discusses how she accomplished amazing results for the brand. From GSummit NYC 2011 - ©Gamification Co

Gamification Examples - HR & Enterprise Preview 11:21

HR and Enterprise gamification accounts for nearly 50% of total activity. Let's look at some of the best examples of enterprise gamification and how they work.

Bonus: JP Rangaswami & The Future Enterprise Preview 23:09

JP Rangaswami, CSO of Salesforce.com discusses how the organization of the future will leverage gamification and the principles of engagement at GSummit 2012. © Gamification Co

Gamification Examples - Startups & Product Preview 05:53

Gamification has been used by many startups to change their fortunes, and can be deployed as a point solution for specific product-fixes. Though there are too many to review in one sitting, here we'll look at just a few interesting examples and their specific purpose.

Bonus: Dan Porter on Draw Something Preview 24:40

Dan Porter, creator of Draw Something (and former CEO of OMGPOP, now Zynga) discusses the design secrets behind his blockbuster success at GSummit 2012. © Gamification Co

Bonus: Klout's Chris Makarsky on Influence Preview 17:34

Chris Makarsky, head of Product for Klout, discusses how to design a system from the ground up using gamification to focus on a key metric - from GSummit 2012. © Gamification Co

Gamification Examples - Social Change, Social Good Preview 13:59

Gamification is transforming social good and social change. Let's look at some examples and dig into how they are used.

Bonus: Kevin Richardson - Speed Camera Lottery Preview 26:03

Kevin Richardson, designer of Speed Camera Lottery, takes us on a journey to understand how positive reinforcement can change behavior in a constructive and lasting way - from GSummit 2011. ©Gamification Co

Bonus: Sam Skey - Recyclebank Games for Good Preview 19:54

Samantha Skey, CRO for Recyclebank talks about reaching the Millennial Generation with gamified programs for Good at GSummit 2012. ©Gamification Co

Bonus: Jane McGonigal at GSummit Preview 48:48

From the inaugural Gamification Summit in 2011, Jane McGonigal talks about how to make the world a more gameful place. ©Gamification Co

Deepening your Understanding of Examples Preview 00:47

A reflexive exercise analyzing why certain gamified systems are interesting to you.

Understanding Gamification Examples

How Gamification Differs 4 lectures

Differences from Other Game Types Preview 04:48

How is Gamification different from other kinds of games, like serious games and games for change?

How gamification differs by age, geography and gender Preview 05:29

How does gamification differ in design, affect and effect based on age, gender and geography?

Reflect: Age, Gender, Geography Preview 00:31

Gamification Differences

Genres of Gamification 2 lectures

Bonus Lecture: A Taxonomy of Gamification Types Preview 15:26

BONUS: Level 2 Lecture

Gamified systems tend to fall into one of six major types. Here we break down the six types, share examples and highlight some of their main characteristics. Which one will be right for your situation? Register and complete Level 2 Certification to start building/designing your optimal solution.

Bonus Book: The Gamification Revolution Excerpt Preview 12 pages

As an exclusive bonus for Designing Gamification Level One Students, here's free access to the first chapter of the new book - The Gamification Revolution. To get the whole book and test the gamified social reading app, visit gamrev.com .