The Branding Masterclass The Entire Brand Design Process

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Tags: Graphic Design

Sketching, Graphic Design, Logo Design, Brand Voice, Color & Typographic Systems, Portfolio and Client Presentations

Last updated 2022-01-10 | 4.7

- The Entire Branding Process from Sketch to Finished Client Presentation
- Understand Everything About Client Briefs
- Learn to Ask the Right Questions to the Client

What you'll learn

The Entire Branding Process from Sketch to Finished Client Presentation
Understand Everything About Client Briefs
Learn to Ask the Right Questions to the Client
Learn to Conduct Client and Competitor Research
Find Your Target Audience and Product Customer Profiles and Personas
Find Your Style Direction and Produce Stylescapes
Moodboards and Other Presentations
Find a Brand’s Position in the Market
Work through Word Association Exercises
Word Mapping and Learn HOW to Brainstorm
Learn How to Sketch and Sketch Various Concepts
Learn How to Select Concepts for Further Development
Work through the ENTIRE Logo Design Process
Learn How to Choose the Right Typeface
Develop a Typographic System
Create a Flexible Color System
Understanding Color Psychology and its Effect on Brand Design
Working with Projects and Mockups to Further Develop Color Palettes
Applying Our Brand Systems to Real World Projects like T-Shirt and Bag Designs
Learn How to Write Ad Copy for your Brand
Creating and Writing your Brand Voice and Language
Create Photography Rules for Brands
Create a Full Client Presentation
Creating a Behance Portfolio Case Study
Understanding the Basics of Brand Standards and Brand Guidelines

* Requirements

* Access to Photo Editing and a Vector Editing Program (This course uses Adobe Photoshop and Adobe Illustrator)
* Basic Working Knowledge of a Photo Editing or Vector Editing Program

Description

  • The Entire Branding Process from Sketch to Finished Client Presentation
  • Understand Everything About Client Briefs
  • Learn to Ask the Right Questions to the Client
  • Learn to Conduct Client and Competitor Research
  • Find Your Target Audience and Product Customer Profiles and Personas
  • Find Your Style Direction and Produce Stylescapes, Moodboards and Other Presentations
  • Find a Brand’s Position in the Market
  • Work through Word Association Exercises, Word Mapping and Learn HOW to Brainstorm
  • Learn How to Sketch and Sketch Various Concepts
  • Learn How to Select Concepts for Further Development
  • Work through the ENTIRE Logo Design Process
  • Learn How to Choose the Right Typeface
  • Develop a Typographic System
  • Create a Flexible Color System
  • Understanding Color Psychology and its Effect on Brand Design
  • Working with Projects and Mockups to Further Develop Color Palettes
  • Applying Our Brand Systems to Real World Projects like T-Shirt and Bag Designs
  • Learn How to Write Ad Copy for your Brand
  • Creating and Writing your Brand Voice and Language
  • Create Photography Rules for Brands
  • Create a Full Client Presentation
  • Creating a Behance Portfolio Case Study
  • Understanding the Basics of Brand Standards and Brand Guidelines

Course content

13 sections • 56 lectures

Course Introduction 2 lectures

Course Introduction Preview 03:57

Course Guide and Student Facebook Group Preview 02:20

Brand Design Theory (Downloadable Files for this Section in Lesson 1) 13 lectures

Introduction to Brand Design Preview 08:47

Introduction to Brand Design - Part 2 Preview 05:16

The Client Brief Preview 14:36

Research Preview 06:57

Target Audience Preview 10:12

Finding Your Style Direction Preview 06:55

Creating a Stylescape Preview 15:08

Creating a Stylescape - Part 2 Preview 08:04

Creating a Stylescape - Part 2 Preview 06:53

Word Association Exercise Preview 03:30

Word Mapping Preview 10:12

Sketching Warm Up Preview 05:08

Sketching Our Concepts Preview 14:29

Logo Design Section 8 lectures

Getting Started Preview 09:21

The Knife Concept Preview 10:37

3 Preview 07:57

Working with Typography Preview 14:49

Choosing Our Concepts Preview 14:55

Refining Our Concepts Preview 10:01

Extra Lesson: Logo Design Mockup Preview 04:39

Our Last and Final Concept Preview 05:36

Developing a Logo System 3 lectures

Perfecting and Gridding The Logo Preview 14:40

Gridding Our Logo Preview 13:08

Alternative Presentations Preview 08:09

Developing a Typographic System 5 lectures

Typographic Systems - An Overview Preview 06:01

Typographic Systems - Examples Preview 06:41

Menu Layout Preview 07:56

Menu Layout - Part 2 Preview 09:05

Developing a Type Scale Preview 05:20

Developing a Color System 7 lectures

How to Choose Color Preview 08:31

Psychology of Color Preview 10:57

Flexible Color Systems Preview 06:34

Creating Our Chopstick Wrapper Preview 13:38

Wrapper Layout Preview 05:52

Exploring Different Color Options Preview 11:51

Applying Colors to Our Menu Project Preview 09:36

Brand Voice and Language 1 lectures

Brand Voice & Language Preview 14:31

Photography System and Rules for Photos 1 lectures

Setting Rules for Photos Preview 07:44

Brand Projects 2 lectures

T-Shirt Design Project Preview 13:28

Delivery Bag Project Preview 10:59

The Client Presentation 6 lectures

How to Present Your Work Preview 06:08

Strong Client Presentation Examples Preview 15:09

Sushi Club Presentation Preview 11:49

Part 2 Preview 07:36

App Icons and More Preview 10:46

Exporting Preview 05:26

Behance Portfolio Presentation 5 lectures

Portfolio Case Study Introduction Preview 10:21

Part 2 Preview 10:03

Part 3 Preview 11:54

Loading Our Presentation on Behance Preview 06:49

Behance Template Preview 00:34

Brand Standards Manual 2 lectures

Brand Standards Examples - Guidelines Template Attached Preview 09:49

Brand Guidelines Manual Preview 12:11

Bonus Lecture 1 lectures

Bonus Lecture Preview 06:51