Export Operations Management
Tags: Trade and Commerce
International business and trade development. Templates and analytical tools are included
Last updated 2022-01-10 | 4.2
- Prepare the export plan- Develop export strategies
- Plan the international movement of goods
What you'll learn
* Requirements
* Understanding of the international business operations* Be familiar with the international trade terms and payment systems
* Be familiar with preparing shipping documents
Description
The course caters for students who wish to add an international dimension to their business education and who are aiming for a career in the global business market. It will be giving students the opportunity to live and work in one, or even two, countries other than their own.It is designed to provide students with the business and management skills and/or cultural awareness required for success in an international business environment. It will equip the students with an export knowledge and export operations management skills required for management posts in an international environment. The international experience will be an important and positive factor in the personal development of students and a foreign language competence will give them a competitive edge in the job market.
This course is concerned with preparations to enter international markets. Initial emphasis is placed on export activities with a focus on the role of management in starting up international operations.
Who this course is for:
- Business owners
- Entrepreneurs
- Business managers and executives in charge of international businesses
Course content
9 sections • 26 lectures
INTRODUCTION Preview 03:01
LEARNING MATERIALS: FITTING YOUR PRODUCT AND FINDING FOREIGN MARKETS Preview 17:24
CASE EXAMPLE 1
In the early 1990s, managers of Johnson and Johnson in the Philippines discovered that young Filipino women were using Johnson and Johnson baby talcum powder to freshen their makeup during the day, carrying a small amount in a knotted handkerchief.
Johnson and Johnson Philippines developed a compact holder for the talcum powder, and an advertising campaign was devised.
A few days before the product launch, corporate HQ in the US asked that it be cancelled, because 'we are not in the cosmetic business'. It was only after the chief marketer in the Philippines flew to the HQ and pleaded for the product's life that it was allowed to go ahead.
Adapted from Harvard Business Review
QUIZ-1
Reasons for companies venture into exporting.