Luxury Home Real Estate Expert

Elevate your real estate business and break into one of the most difficult & lucrative markets; luxury real estate

Last updated 2022-01-10 | 4.5

- Analyzing Luxury Clientele Profiles
- The complete walk-through of the listing presentation for luxury homes
- Implementing A Formula For Pricing Luxury Homes

What you'll learn

Analyzing Luxury Clientele Profiles

The complete walk-through of the listing presentation for luxury homes

Implementing A Formula For Pricing Luxury Homes

Demonstrating Your Value To Clients

Promoting Your Business Online to Attract Luxury Client Leads

Converting Leads Into Clients

Utilizing Psychographics In Your Branding

Build Confidence & Improve Mindset

* Requirements

* No prerequisites

Description

Finding success in the luxury market requires a different caliber of agents, to provide the value demanded from the market. As a luxury agent, you are working with a whole new clientele, which requires a series of different strategies, whether you are buying or selling. From perfecting the buying process to focus on lifestyle, to accelerating your marketing campaigns for sellers, as a Luxury Expert, you will be able to create a lucrative business. With higher commissions and a new realm of properties, it’s challenging to break into the market, unless you have the confidence and strategy to stand out.

The Luxury home real estate course prepares real estate agents with effective strategies tailored to luxury homes, regardless of their local market. In this designation, you will learn how to prospect luxury home clients, demonstrate your value and implement powerful marketing strategies.

A Master Plan to Creating a Luxury Business & What to Expect from This Course:

Increase Your Commission

Working with luxury properties results in a higher commission, per home sold. Luxury properties translate to a luxury commission.

Attract High-End Clientele

Learn how to surround your marketing strategy and networking opportunities to increase your sphere of influence to consist of the clientele in the luxury market

Master The Market

Learn and implement the strategies required to become successful in the luxury market, such as specifically tailored strategy, negotiation skills, and marketing plan to produce results.

Marketing Strategy To Sell

Learn the series of steps required to successfully sell luxury properties, including both online and offline strategies, geared towards qualified buyers.

Understanding The lifestyle

Perfecting the home buying process for luxury home buyers requires an enhanced level of understanding of both the home features and lifestyle and experience offered.

Learn Your Clientele

Luxury clients can range from background, industry and age, requiring you to learn how to work and communicate with different personalities effectively.

Branding

Branding will serve as one of the most critical aspects of increasing your success as a luxury real estate agent. Targeting your market with your Luxury home branding will be the first step is securing more opportunities.

Ready to elevate your real estate business?

Register now for the Luxury Home Market as a Real Estate Expert

Who this course is for:

Real Estate Agents
Realtors
Real Estate Managers
Real Estate Teams

Course content

4 sections • 16 lectures

Tapping In To Success As A Luxury Home Expert 4 lectures

Overview & Introduction Preview 17:17

Section 1.1: Welcome to the Luxury Home Real Estate Expert course, this is your first step in making the biggest difference in both your client's life as well as in your real estate business.

In this section, you will be provided with the outline of the designation including, materials that will be covered in this course and what you should be able to achieve as Certified Luxury Home Expert.

Analyzing the Profile of a Luxury Expert Preview 18:47

Section 1.2 analyzes what is expected from a luxury real estate representative from the inside out. An expert begins with a mindset, and when working within the luxury market, your mindset about your knowledge, your appearance, and your communication skills will become the critical components to your success in the luxury real estate market.

Putting the Luxury Pieces Together Preview 19:26

Luxury is not only about the home; other factors make up a luxury property, which includes the features and upgrades of both the interior and exterior of the house and the location. This section focuses on the different components that contribute to the definition of luxury.

Psychographics Preview 11:57

For you to be able to get the right message to the right audience about your services, you must understand the market research behind it. Luxury clients come from different backgrounds, such as new money vs. old money, work in a variety of various industries and possess different personalities. This section focuses on understanding the psychology of clients to build good rapport and communicate effectively.

Prospecting Luxury Clients & Demonstrating Your Value 4 lectures

When Luxury Meets Value Preview 20:32

Your value proposition is your differentiating factor to become successful in the luxury market, and your listing presentation is the opportunity for you to demonstrate this. Section 2.1 introduces the listing presentation process and provides the top items that must be researched before attending any meeting with clients.

Let’s Take a Walk Preview 10:32

Section 2.2 provides a detailed walk-through of how a listing presentation should be conducted. This includes a step by step guide beginning from the moment you pull up to your potential clients home right up to the moment you start your listing presentation.

Why You? Preview 20:04

If it isn’t valuable, then it’s not worth it. This is the mentality of every client or customer when deciding whether or not they should choose a product or service. Once you have completed the tour of the home listing presentation, it’s time to implement your Listing Presentation strategy. There is a 7-step guide when presenting to make the most impact when answering the question, why should the seller choose you to represent them.

Setting Yourself up for Success Preview 17:01

Preparation is critical. To launch your client’s home on the market, the details of your client’s house needs to be paid attention to. To make the best impression and most significant impact, have your pre-launch strategy in place, which will include the first five things required to be completed to have the property ready to go.

Tailored Marketing Strategies & The Process 4 lectures

Your Marketing Blueprint: Part 1 Preview 13:30

Section 3.1 goes through your marketing strategies to implement for your client. There are two components introduced in this section, which includes both direct marketing and intangible marketing strategies. An outline, description, and script are provided for your direct marketing approach.

Your Marketing Blueprint: Part 2 Preview 23:37

This section is a continuation of you completes the marketing strategy and places more focus on your intangible marketing game plan. The importance of client testimonials is also emphasized in this section with an in-depth understanding as to how you can capture testimonials for a valid proof of your marketing strategies.

The Luxury Buyer Game Plan Preview 19:04

When working with luxury clients, the best way to produce results is by gathering as much information as possible as to what works for your buyers and what doesn’t. Your clients are not just buying a home, but they are also buying a lifestyle. By understanding and combining both these components, only then can you provide solutions to your clients that will not waste their time. The best way to analyze the combination of what your clients need in a home and what they want is by completing a checklist to narrow down the right choices for your client.

The Financial Process Preview 14:18

This section goes through the financial process required when your clients are obtaining a mortgage or a loan to finance their purchase. It crucial to understand your role in this process; you are not in the position to provide financial advice as your expertise lies in real estate.

Putting It All Together & Generating More Business 4 lectures

Power Negotiation Preview 15:44

The power of persistence, whether you are negotiating on behalf of a buyer or seller, serves as a critical component in gaining the desired outcome for your clients. There are strategies required to implement for a successful outcome, such as foundational rules and the top 10 best practices to execute.

Attracting Business: What You Give is What You Get Preview 17:27

Your goal is to not only be part of the luxury industry but to be able to dominate it, and your success will be a result of your efforts. Section 4.2 goes through the first 3 of 6 strategies to attract more business when you give the right impression, the correct branding message and display yourself as an expert when networking, you will gain more traction and more opportunities to build the right business in the luxury market.

Attracting Business: Living Up to the Title of an Expert Preview 13:34

Section 4.3 completes the remaining factors required to thrive in the luxury market. People are naturally attracted to experts and place more trust in them. The more you able to research and display your knowledge, whether it is through conversation or online, the more business you can attract.

Conclusion Preview 06:50

In the last part of our Luxury Home Real Estate Expert course, we will go back over the key things that you have learned to further your understanding and enhance your confidence and a luxury home expert.