Etsy 2020 Masterclass Setup Seo Social Media Marketing

Why should you choose Etsy Preview 01:50

Learn about three key reasons why you should choose to sell on Etsy over other ecommerce platforms, and figure out whether your business idea is a good candidate for Etsy.

Exploring what to sell on Etsy in 2020 Preview 03:12

Review feasible product categories that can be sold on the Etsy platform without putting your store at risk. View other high performing stores in Etsy and analyze their business model.

What not to sell on Etsy Preview 01:22

This lesson will review what you cannot sell on Etsy. If not followed, your store and listings can be at risk of being removed. Make sure you follow these guidelines and protect your business.

Finding an effective and popular niche Preview 05:36

Explore high-in-demand products and how to find profitable niches for your Etsy store. Take a deep dive into current trends and stress test these trends using some recommended tools.

Finding an effective and popular niche in 2021 using this effective tool (NEW) Preview 04:36

Learn how to find trending niches using recommended tools for your Etsy store. Find a niche that will sell and make profit fast.

Opening your first Etsy account Preview 04:07

Use the promotional link to setup your store with 40 FREE LISTINGS upon launch. You cannot use this promotion after you've signed up.

This lesson reviews how to properly set up your Etsy shop account, including some key facts to improve SEO and avoiding unnecessary fees.

Creating your brand Preview 02:18

Create an effective brand with keywords and design elements.

Creating your logo Preview 01:05

Resources to help you create a logo for your Etsy brand.

Branding your store Preview 03:00

We will review different places to brand your storefront throughout Etsy.

Get 40 listings FOR FREE Preview 00:13

Use this link to obtain 40 free listings. Make sure to use this link upon creating your account for your store or else it will NOT work.

https://etsy.me/3qYX9s2

Mobile and Desktop optimized image sizes for your storefront Preview 00:00

Use this guide to ensure you have high resolution images so your storefront can look professional on both mobile and desktop devices.

Preparing our listing Preview 00:24

This is a short overview of the components of this section.

Understanding the importance of keywords Preview 02:06

Understand the value of keywords, and how they drive listings in Etsy. Also learn about the different types of keywords.

Finding winning keywords Preview 06:56

Use recommended tools to find opportunities in the Etsy marketplace through keywords. Find and build a list of effective keywords to use in your listing.

Creating an SEO optimized title and get found in search results Preview 03:54

Learn how to write a powerful SEO optimized title while working with some of the limitations built into Etsy.

Writing an SEO optimized description to help you rank in search results Preview 02:38

Learn how to create an effective product description to optimize and convert sales. Also we'll be going through how to make this SEO friendly, and how to become a dominator in your keyword space.

How to price your product with pricing strategies and hacks Preview 01:51

Review pricing strategies, and how to properly price your product so that you remain competitive in your market space. We'll also look at pricing tactics and hacks used by marketers around the world.

Using the Etsy calculator Preview 03:02

We will learn how to use one of my favorite tools determine fees, costs and how to properly choose your payment gateway.

Understanding Etsy fees Preview 01:11

Let's break down the Etsy fees so you understand how much you're paying per listing and transaction.

Effective types of product photography Preview 01:54

Learn about different types of product photography and when to use them in your listing.

Driving external traffic by optimizing SEO for images Preview 02:46

Creating an Etsy listing that sells Preview 10:06

How to setup a digital listing Preview 07:22

Processing your first sale Preview 01:53

We'll review how to process your sale within your Shop Manager.

How to get power reviews Preview 02:38

We will learn how to get your store kickstarted on Etsy with powerful reviews that gain consumers' trust and will boost your sales.

Improving your customer’s experience Preview 01:31

We'll go through bonus additions that you can do to enhance your customer's perspective of your small business in Etsy at the end of their experience to build a strong relationship and become a repeat customer.

Understanding Etsy algorithm Preview 00:59

Let's decipher the Etsy algorithm on building trust with the platform so that they can better promote and boost your listings.

Featuring your listings Preview 01:43

Learn how to feature your listings so that your customers can find your best selling products fast, resulting in better user experience and faster conversions.

Enhancing the SEO for your product listing Preview 01:58

This is an overview of how you can optimize your overall listings so that it is maximized for SEO.

Bonus way of enhancing the SEO for your store Preview 04:36

We'll review how to better enhance our storefront's SEO ranking so that Etsy can identify us as a dominator in this keyword space—this is something that is often overlooked by sellers.

Competitive Keyword Hack Preview 01:34

In this lesson we will learn how to spy on our competitor's top keywords so that we can competitively emerge in top seller spaces.

Hack to rank on the first page of listings Preview 04:07

Learn how to use this background technique on ranking your product to the first page of Etsy listings.

Sectioning your store Preview 01:13

Help your customers navigate through your store as you grow the number of products across your storefront.

How to integrate your own branded store with Etsy Preview 04:16

As your store grows, we will learn how to setup your own branded store in minutes off of the Etsy platform.

Identifying your market and users Preview 05:43

>>IMPORTANT LESSON!<<

This lesson will help you decipher who your users are and how to target them. It will help you learn how to best diversify your time so you're not spread thin across managing various platforms. It is a prerequisite to most of the marketing and advertising lessons in this course.

Advertising incentives: Sales and Promotions Preview 03:16

Learn how to drive sales and promotions on your Etsy store providing incentives for customers to purchase your products.

Advertising incentives: Coupon Codes Preview 03:05

We will review the power of coupons including types of coupons on Etsy and how to create these in your Shop Manager.

Advertising Incentives: Free Shipping Preview 01:31

Learn how to provide incentives to your customers by offering Free Shipping, and how to embed this into your business model.

Advertising: Scaling with Etsy promoted listing Preview 05:16

Learn how to execute advertising methods used by businesses to find winning advertisements that convert.

Advertising: How to get promotional ads third party search engines Preview 01:15

Learn about how to ensure your products are searchable in third party search engines, such as Google.

Advertising technique: Marketing to interested customers Preview 05:01

We will learn how to target customers who have shown interest in our products, and help give them incentives to follow through with their purchases.

Understanding email marketing Preview 01:43

We will do an overview of email marketing, including government policies you need to follow to avoid lawsuits and how to bypass these for your Etsy store.

Getting customer consent for your Etsy email list (VERY IMPORTANT) Preview 06:56

If you are considering email marketing, THIS IS A MUST or you can face thousands of dollars in fines. Email marketing is very important and it can be a free way to scale your shop in the future. You should implement this once you create your shop so that you can easily scale and promote as your Etsy shop grows.

Create and evaluate a successful email campaign to your customers Preview 14:13

Learn the different components of an email, and also some small hacks that can help your emails stand out from the hoard of inboxes. We'll learn how to leverage Aweber to optimize and send emails to our Etsy customers.

Understanding external traffic Preview 00:23

This is an overview of the benefits of external traffic and how this affects your overall storefront exposure.

Acquiring and integrating your own domain Preview 02:11

Help drive sales and SEO rankings to your store by acquiring your own domain. This tutorial will guide you how to acquire your own domain and how to reroute it to your Etsy shop.

Social Media: where to start Preview 01:04

We'll review the best approach to social media. You do NOT want to open social media accounts just for the sake of it! Make sure you invest your time where it matters.

Drive traffic though Pinterest Preview 10:08

We'll review the value of Pinterest and how this can be a powerful sales driver for your Etsy shop.

Effective ways to drive traffic from Facebook Preview 11:38

We'll tackle learning how to promote your brand and products through Facebook, including groups, pages and advertisements.

Driving traffic to your Etsy shop from Instagram Preview 15:32

Instagram is a great way to promote your products to a very targeted niche. Leverage your product shots into your Instagram feed, and learn how to provide solutions that your customers will care about, resulting in increased shop traffic. You will also learn about how to detect fake Instagram influencers. Also, this lesson teaches which Instagram pages you need to stay away from!