Introduction To Design Thinking

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No matter which profession you are from, learn to harness the power of DT to mine insights that inspire innovation

Last updated 2022-01-10 | 4.3

- Introduction to design thinking
- How to understand customers better
- better than they know themselves.
- Tools and techniques that help you fall in love with the problem to develop non-obvious insights
- insights that inspire innovation

What you'll learn

Introduction to design thinking
How to understand customers better
better than they know themselves.
Tools and techniques that help you fall in love with the problem to develop non-obvious insights
insights that inspire innovation
While everyone inherently ideates
we’ll help you build on your ideas to create solutions that are disruptive and not incremental.
Tools and techniques that help you create non-obvious solution that delight the customer
Use Lean startup methodology to rapidly experiment your solutions and learn from those experiments

* Requirements

* Ambition to solve real world problems

Description

Introduction to design thinking course takes a human-centered approach to growth, business, and problem-solving. As pointed out earlier, understanding the customer is the key, this course outlines methodologies, nuances, and techniques to understand your customer, uncover non-obvious insights from the data collected, use those insights to articulate the right problem, and you will ideate and prototype, test and retest to develop fresh, innovative solutions.

Implementing the design thinking principles and practices you've learned is our top priority. We help you create an action plan for real work projects and provide post-program coaching so you can successfully execute innovation wherever you need it.


Agenda for an Introductory course  to Design Thinking

  • Introduction to design thinking - what it is, why it is useful and how it can be used

  • DISCOVER: Understanding your customer with the help of various research techniques and tools to collect customer stories.

  • INSIGHT: How to understand customers better, better than they know themselves. Tools and techniques that help you fall in love with the problem to develop non-obvious insights, insights that inspire innovation

  • DREAM: While everyone inherently ideates, we’ll help you build on your ideas to create solutions that are disruptive and not incremental. Tools and techniques that help you create a non-obvious solution that delight the customer

  • DISRUPT: Use Lean startup methodology to rapidly experiment your solutions and learn from those experiments

About Pensaar Design

Fuelling growth by empowering organizations to innovatively solve their customers’ needs


Pensaar Design is a design strategy and innovation consulting practice. Rooted in design thinking, Pensaar Design uses collaborative and human-centered approaches to create delightful customer experiences. The dedicated team of creative design thinkers inspire new possibilities, helps enterprises re-imagine existing experiences, or create new – experiences that will not just meet but beat customer expectations.

With a focus on co-creation and envisioning, the Pensaar Design team fosters design leadership by co-creating unexpected delight. They believe that awesome experiences start with discovering opportunities that have always been there but been overlooked. Then creating a clear and well-understood customer problem that you can solve really well. They then layer on ease of use and will not stop till they build in unexpected customer delight.



Who this course is for:

  • This Course does not require a prior experience in Design and is open to anyone with a desire to learn new techniques of innovation.
  • If you are playing roles that impact a customers’ experience with your solution, you should attend.

Course content

1 sections • 6 lectures

Introduction 6 lectures

Introduction to Design Thinking Preview 06:44

Design thinking is a mindset and a framework deeply rooted in understanding your customers.

  • It starts with building customer empathy to identify the right problem to solve

  • Then falling in love with the problem (not the solution), and thinking of many, innovative ways to solve the problem

  • FInally, iterating your idea with real customer feedback, even before you begin executing on your solution

Stage 1 : Discover Preview 14:30

Discover is all about understanding your customer problems and their underlying unmet needs. It's about immersing yourself with curiosity and listening to your customers to internalize and empathize with them.

What will you learn?

  1. Intro to discover stage

  2. Intro to research methodologies

  3. Skills needed to conduct research

  4. Intro to research process & Canvas

  5. An activity

By learning this module, you will be able to

  1. Plan & conduct your qualitative research

  2. Confidence and skill to have customer conversations with ease

  3. Ability to empathize with the customer with the help of techniques that we teach

Set yourself for success to conduct effective research

Pick a challenge and use the research tool canvas to get clarity on what you need to focus on during research.

Stage 2: Insight Preview 14:46

The learning goal of this lesson is to understand how to synthesize research data to craft meaningful customer-backed insights that drive innovation.

What will you learn?

  1. Intro to insight stage

  2. Intro to 3-step synthesis process

  3. Synthesis tools

  4. Intro to problem statement &   customer benefits

  5. Intro to iceberg tool

By learning this module, you will be able to

  1. Synthesize the data collected

  2. Use Iceberg tool to identify mindsets

  3. Articulate the right problem to solve

  4. Articulate Customer benefits



Stage 3 : Dream Preview 10:36

Dream is about creating new ideas, it helps you to go abroad with a lot of ideas that can possibly solve the problem in new, creative ways.The Dream stage consists of tools and techniques to help you push your thinking. It encourages collaboration, to build on ideas with others.

What will you learn?

  1. Intro to the dream stage

  2. How to write HMW statements that provide direction for your ideation

  3. Introduction to ideation tools

  4. How to narrow down to the best ideas

By learning this module, you will be able to

  1. Generate idea

  2. Articulate HMW statements

  3. Use ideation tools to come up non-obvious ideas

  4. Narrow down to best ideas

Stage 4 : Disrupt Preview 13:24

Disrupt is a rigorous process that helps you improve (in industry terms: pivot or persevere) your idea based on actual customer behavior. Here you start with identifying the key assumptions you are making in your solution. The assumptions without which your solution simply will not work. For each assumption, you run rapid experiments to learn.

What will you learn?

  1. Introduction to disrupt

  2. How to prototype your ideas?

  3. Introduction to critical assumption testing

By learning this module, you will be able to

  1. Ability to prototype your ideas

  2. Identify critical assumptions in your ideas