Design Thinking Masterclass

The most complete Design Thinking course on the market. 7 easy steps to expert level Design Thinking professional!

Last updated 2022-01-10 | 4.3

- "Design [RE]Thinking " - Andy's own book in PDF format with over 250 pages packed with great design info worth 30 USD for you to follow along with the course
- No Fluff! Only concrete Information! 30 New Methods fully integrated in order to have a full understanding of how the Design Thinking process works
- Fully understand your customers - and how to use that understanding to improve your products and services.

What you'll learn

"Design [RE]Thinking " - Andy's own book in PDF format with over 250 pages packed with great design info worth 30 USD for you to follow along with the course
No Fluff! Only concrete Information! 30 New Methods fully integrated in order to have a full understanding of how the Design Thinking process works
Fully understand your customers - and how to use that understanding to improve your products and services.
Commercial Success and a lot of FUN - You'll be able to manage and deliver entire design thinking projects and know exactly how to price the work
Become a PRO and get more work - You'll be able to pitch your projects perfectly to your investors
Solid career progression - You'll be able to progress your career dramatically with the unique knowledge this course offers

* Requirements

* This is a brand new course - prepare to be disrupted and use this disruption to your benefit!
* An internal desire to become innovative and understand your customers.
* Ambition to learn new design skills and make an impact on the market.

Description

ALL NEW in 2021 | Design Thinking Masterclass Book - "Design [RE[ Thinking - reimagining innovation for the new normal" |  Andy's design thinking book in PDF | this book has all the tools discussed in the course shown and you can look at the paragraphs in the book as you follow along with the course content presented by Andy. It's the best combination of theory and practice put together.


Additionally

4,5 hours of knowledge packed content in a vlog format for your engagement and convenience!

30 methods fully integrated in the design thinking process

94 resources for you to download including the entire E-Book on Design Thinking worth 30 USD


In this course you'll learn everything there is to know about design thinking. This is the only course on the market that not only shows the high-level process but also goes through each one of the steps in detail. In this design thinking course you'll get to work on an actual business case example - we'll be using design thinking to create the restaurant experience of your dreams. This will allow you to fully understand how the design thinking tools work - we will not only show you the tools but also real examples of the results so that you know exactly what kind of results you should be expecting from each method. You'll learn design thinking methods focused on business requirements analysis, customer research, problem definition and ideation as well as prototyping, testing and the impact delivery. All in all 29 methods fully integrated together into one design thinking process will be presented to you - after you've finished this design thinking course you'll become a design thinking legend.

In this design thinking course you will learn:

  • how to tackle any design challenge that has been presented to you

  • how to not only do the customer research to fully understand the perspective of your customers but also how to synthesise and use the results

  • 29 methods that are fully integrated creating this unique design thinking process

  • how the entire design thinking process works so that you can use any methods you might already know or even create you own exciting methods

  • how to prepare your or your client's business for the deliver of the experience that has been designed - no other course covers these aspects

The course is taught by Andy Woynarowski - a charismatic leader disrupting the landscape of design in Europe. Andy is a determinist and an artist as well as design thinking and experience design expert - he combines the worlds of arts and processes, making it easy to understand how the design thinking process works. Everything is explained using a cause and effect methodology - every design thinking process step creates value for the next step. If you ever felt like wasting time, resources and money on a full day workshop as it didn't lead to anything meaningful and lacked purpose - this design thinking course will cover this exact aspect with diligence and focus. The presented design thinking process is the only one that covers all aspects starting with Design Vision and finishing on the Impact Delivery where the vision is being transformed into reality. If you're fed up with lack of design impact or think that it's just about glueing post-it notes to the wall - this design thinking course is the first one that changes this approach.

Andy worked for Deloitte Digital as Head of Service Design capability in Central Europe and currently is the CEO of 99grit - a creative agency combining Experience Design (UX Design and Service Design), Digital Strategy, Design Thinking and Concept Art into one powerful package making a tangible design impact in Europe. He has worked as part of Research and Development Teams, Software Houses employing north of 500 Developers where he's built the entire Experience Design Team and the design thinking approach from scratch and led the team that delivered the entire creative part of a Digital Transformation project for 25 000 000 EUR.

Who this course is for:

  • Those who want a fresh and updated look on Design Thinking and understand exactly how to work it.
  • Designers working closely with their clients wanting to create a great impact and deliver amazing and unique results within their projects.
  • Business owners wanting to reach their customers on a real level and dramatically improve their experience.
  • Product owners wanting to have a full grasp on the design thinking process and use it to improve their products.
  • Professionals using Design Thinking methods and tools daily but are looking for a fresh look on things.
  • Researchers that care deeply about creating exceptional customer experiences - this is the only course covering the details of research preparation and synthesis.

Course content

11 sections • 82 lectures

Welcome to the Design Thinking Masterclass Preview 02:37

My Way of giving back Preview 02:42

Introduction to Design Thinking Preview 05:56

Past and current challenges Preview 02:51

Areas of Business Impact Preview 10:34

Lecture 4: Commodities, Products, Services and Experiences Preview 03:51

Design Thinking Areas of Impact

Look at your recent project or your business. If you were to use the Design Thinking methodology top improve any area - what would it be?

Design Thinking Process Preview 12:06

Business context of the project Preview 01:12

Design Thinking Process

Let's review the design process steps

Business Hypothesis - Introduction Preview 07:34

Design Vision - Introduction to the tool Preview 03:15

Design Vision - tool breakdown Preview 04:04

Design Vision - Restaurant example Preview 09:00

Business Goals - Introduction Preview 01:38

Business Goals - tool breakdown Preview 08:03

Business Goals - Restaurant example Preview 02:45

Stakeholder Mapping - Introduction Preview 03:49

Stakeholder Mapping - tool breakdown Preview 00:58

Stakeholder Mapping - Restaurant Example Preview 02:37

Archetype creation - tool breakdown Preview 02:36

Archetype creation - Restaurant Example Preview 01:19

Business Hypothesis Mapping - tool breakdown Preview 05:57

Business Hypothesis Mapping - Restaurant Example Preview 01:58

Business Hypothesis Mapping - Summary Preview 01:18

Build your own Business Hypothesis

Look at your own business and think about all aspects we've covered at this step of the process.

Customer Perspective - Introduction Preview 07:00

Recruitment Process Preview 06:44

Research scenario - Introduction Preview 03:15

Research scenario - Restaurant Example Preview 01:52

Research Methods Preview 05:16

Research Methods - description Preview 01:23

Research methods - choosing the right method Preview 01:18

Research Methods - In-Depth Interviews Preview 05:02

Research methods - On-line Questionnaires Preview 05:52

Research Synthesis Preview 07:48

Business Hypothesis Validation Preview 02:29

Customer Perspective - Summary Preview 01:12

Synthesising your own research

Let's review the way to structure and analyse research data to get to a As-Is Customer Experience Map.

Design Challenge - Introduction Preview 04:46

Experience Map Overlaps Preview 02:28

Root Cause - tool breakdown Preview 05:00

Design Challenge Definition Preview 02:18

Design Challenge Prioritisation Preview 03:22

Design Challenge Summary Preview 01:01

Design Challenge - how do we define the challenge

Let's review how to define the design challenges.

Ideation - Introduction Preview 05:21

Ideation Methods Preview 01:49

Transformation Method Preview 04:09

Brainwriting Method Preview 02:48

Prioritising solutions Preview 04:51

Ideation Summary Preview 00:59

Ideation - how do we pick the best solutions?

Let's review the process of generating and prioritising solutions.

Prototyping - Introduction Preview 04:47

Types of Prototyping Preview 04:27

Prototyping Mindset Preview 06:24

Prototyping Tools Preview 01:37

Storyboarding using photographs Preview 01:40

Storyboarding using pre-made kits Preview 01:34

Prototyping - Summary Preview 01:28

Prototyping - let's recap

Let's review what kinds of prototyping we have and what is the mindset relevant to this stage of the project.

Testing - Introduction Preview 02:54

Testing - Mindset Preview 03:28

Testing Scenarios Preview 04:08

Testing Methods Preview 02:21

Observation Method Preview 02:41

Shadowing Method Preview 02:35

Guerilla Interviews Preview 01:25

Validation Workshops Preview 02:27

List of recommendations Preview 01:21

Testing Summary Preview 01:29

Testing - let's go back and review what we've learned

Testing is one of the key elements of the process. Let's review what we've learned about this stage.

Impact Delivery - Introduction Preview 04:11

Revisiting the entire process Preview 03:09

To-Be Experience Map Preview 02:59

To-Be Experience Map - Business Goals Preview 03:52

To-Be Experience Map - KPIs Preview 04:49

To-Be Experience Map - Risks Preview 05:54

To-Be Experience Map - Change Management Preview 04:01

Impact Delivery - Summary Preview 01:34

Impact Delivery - let's recap

Let's review what we've learned about the Impact delivery.