Designit Design Thinking

Understand your audience, envision a creative solution, and test your prototype

Last updated 2022-01-10 | 4.4

- Apply the design thinking framework to solve problems more creatively
- Create prototypes to test your idea early
- before making a big investment of time and money
- Understand problems from the customer's perspective

What you'll learn

Apply the design thinking framework to solve problems more creatively
Create prototypes to test your idea early
before making a big investment of time and money
Understand problems from the customer's perspective
Guide groups to effectively brainstorm innovative ideas
Plan and conduct effective design research
including user interviews
Make and use a storyboard to communicate your design ideas
Identify your design research objectives
Make a plan to iterate your idea forward

* Requirements

* A desire to better understand the needs of the customer
* A timer (your phone will work!)
* A notebook
* pen or pencil
* and highlighter

Description

In this course, you’ll learn design thinking from the people who helped invent it. Designit is a global strategic design firm, and our designers help organizations across the globe learn and adopt a human-centered approach to innovation.

This course is taught by Alan Cooper, Sanskriti Ayyar, and Teresa Brazen, team members from Cooper Professional Education (CPE) — a team at Designit.

Through this interactive course, you’ll learn a different approach to strategic problem solving so that you can create experiences customers love. You’ll practice design thinking on a real-life project and equip yourself with a powerful set of tools to become more collaborative, innovative, and effective.

You’ll learn:

  • how to understand the problem from your customer's perspective;

  • how to effectively brainstorm innovative ideas;

  • and how to create prototypes to test your new ideas before investing a lot of time and money.

We designed this class for people who’ve heard about design thinking but who don’t know exactly what it is or how it works. If you want to start learning about design thinking while working on a real project that you can add to your portfolio, this is the course for you.

This class is geared to a wide range of professionals, whether you’re a business leader wanting to better understand what the designers at your company do, or a generalist wanting to break out of solving problems in the same old way.

Music used throughout the course: Just Smile by LiQWYD | find on Instagram @liqwyd. Licensed under Creative Commons: By Attribution 3.0 License.

Who this course is for:

  • Individuals who have heard about design thinking but don't know exactly what it is or how it works.
  • Those who need to refresh and solidify their understanding of design thinking.
  • Business leaders wanting to better understand what the designers at your company do, or how design can help your company achieve their goals

Course content

16 sections • 55 lectures

The importance of design thinking Preview 01:41

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Course overview Preview 02:47

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Introduction to your project Preview 01:21

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Reflect: How did you come up with your ideas? Preview 01:08

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Learn the design thinking framework Preview 05:09

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Case Study: Can Design Thinking Make Kids Eat Their Vegetables? Preview 03:53

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Break down the case study Preview 02:24

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Who are we solving the problem for? Preview 03:01

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Understanding users Preview 02:12

Case study: What's the impact of user research? Preview 03:27

Reflect on the value of user research Preview 00:30

How to identify your research objectives Preview 01:56

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Identify your research objectives Preview 00:37

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Decide who to interview Preview 04:39

Activity: Identify your interview subjects Preview 01:22

Ask the right questions Preview 02:46

Activity: Build your list of interview questions Preview 00:45

Activity: Create your interview guide Preview 01:48

Create your interview guide Preview 00:33

How to perform interviews Preview 01:39

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Watch and learn: Interviewing Preview 02:16

Perform your first interview Preview 00:10

Did you ace the interview? Preview 00:58

Perform the rest of your interviews Preview 00:09

Create your proto-persona Preview 02:17

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Case study: Discovering personas for Kurbo Preview 05:26

Activity: Create your proto-persona Preview 00:17

Apply to your life Preview 01:12

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Intro Preview 01:10

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What you can do with a persona Preview 02:52

Set the tone for a great brainstorm Preview 03:42

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Two tools for great brainstorms Preview 05:27

Activity: Create "What if?" prompts Preview 00:11

Watch and learn: brainstorming Preview 02:17

Ideation session: Brainstorm new ways to improve the airline check-in experience Preview 00:50

How to choose an idea to prototype Preview 01:15

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Activity: Assess and choose an idea Preview 00:16

Case Study: Envisioning for Kurbo Preview 01:36

Apply to your life Preview 00:50

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Intro Preview 02:07

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Two kinds of prototyping Preview 02:01

How to use storyboards Preview 02:19

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Case study: A storyboard from Kurbo Preview 02:10

How to make a storyboard Preview 04:11

Activity: Make your storyboard Preview 00:45

How to get user feedback Preview 01:41

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Watch and learn: Testing Preview 02:00

Activity: Test your prototype Preview 01:00

Apply to your life Preview 01:12

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How did your ideas evolve? Preview 02:06

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Reflect: What was the impact of using design thinking? Preview 00:20

How can you apply this to your world? Preview 01:03

You have the power to design Preview 01:52

Reflect: Where will you apply design thinking in your life? Preview 00:21

Wrapping up Preview 00:33