Digital Transformation Strategy Masterclass

A complete masterclass on how to create and present executive level digital transformation strategies.

Last updated 2022-01-10 | 4.5

- Understand the fundamentals of digital transformation
- Explore the purpose of a strategy
- Learn why strategies are essential in digital transformation

What you'll learn

Understand the fundamentals of digital transformation

Explore the purpose of a strategy

Learn why strategies are essential in digital transformation

Discover powerful knowledge that can help you create an awesome digital transformation strategy

Explore the phases of strategy creation and how they work

Learn about the key concepts that underpin any good digital transformation strategy

Understand what you should avoid including in a digital transformation strategy

Develop a detailed understanding of each part of a digital transformation strategy and the content you should include

Learn about financial projections and their role in a digital transformation strategy

Discover the power of well crafted missions

visions and problem statements

Understand business models and how to represent them in a digital transformation strategy

Develop skills to identify future trends and opportunities that will be essential for your digital transformation strategy

Develop a digital transformation roadmap

Learn practical skills on how to present your digital transformation strategy - from C suite executives to peers.

* Requirements

* No pre-requisites
* although some familiarity with basic business concepts is useful

Description

Understand the fundamentals of digital transformation
Explore the purpose of a strategy
Learn why strategies are essential in digital transformation
Discover powerful knowledge that can help you create an awesome digital transformation strategy
Explore the phases of strategy creation and how they work
Learn about the key concepts that underpin any good digital transformation strategy
Understand what you should avoid including in a digital transformation strategy
Develop a detailed understanding of each part of a digital transformation strategy and the content you should include
Learn about financial projections and their role in a digital transformation strategy
Discover the power of well crafted missions, visions and problem statements
Understand business models and how to represent them in a digital transformation strategy
Develop skills to identify future trends and opportunities that will be essential for your digital transformation strategy
Develop a digital transformation roadmap
Learn practical skills on how to present your digital transformation strategy - from C suite executives to peers.

Course content

8 sections • 56 lectures

Course Introduction 2 lectures

Introduction Preview 04:14

In this lecture, I'll introduce the course to you, and importantly highlight that this course is a detailed, hands on course.

This means the course will require you to complete some challenging assignments, and really develop your practical skills in creating digital transformation strategies. Therefore if you were after a theoretical course on digital transformation strategy creation - and looking to understand a few case studies, this course isn't that. Instead this course is about practical skills and techniques to create digital transformation strategies from scratch.

Remember you always have a 30 day refund option should you decide you don't want to learn practical, strategy creation techniques.

Your First Activity Preview 00:52

In this lecture, you'll need to complete your first activity - sharing some details around why you are doing this course and what you hope to get out it, so I can better help you with your goals.

Introduction to Digital Transformation 4 lectures

Introduction Preview 10:50

In this first lecture in the Section, I'll take you through what digital transformation is all about and give you a solid definition to use when it comes to explain what digital transformation is.

Why Digital Transformation Matters Preview 07:12

You've heard a lot about digital transformation. But why is digital transformation so important? In this lecture I'll provide you with context on why digital transformation is not only important, it's essential too.

What Happens When You Ignore Digital Disruption? Preview 08:59

You've heard about Netflix right? Well in this lecture, I'll take you through how an entertainment company went from being a market leader to going bankrupt, all because of a simple startup idea called Netflix.

The Essence of Digital Transformation and Strategies Preview 13:14

In this lecture, I'll take you through the digital transformation framework, including the phases of digital transformation and enablers. This will provide you a good base level of knowledge to continue on throughout the rest of this course.

Why Strategies Matter in Digital Transformation 10 lectures

What is a Strategy? Preview 08:09

In this lecture we explore the concept of strategies, what are they and why they are important.

Do You Need a Strategy in Digital? Preview 11:16

In this lecture, we deep dive on some key reasons why strategies are important and how they can really help organizations.

Do You Need a Strategy in Digital - Assignment

This assignment will help you consolidate your knowledge of the importance of digital transformation strategies.

Tips for Creating an Awesome Strategy Preview 11:13

In this lecture, we'll explore key 'insider' tips on how to prepare the very best strategy based on plenty of experience (both successes and failures!)

Quiz

A quiz to challenge you and help you consolidate your learning and knowledge of the course.

Phases of Strategy Creation Preview 07:57

In this lecture we'll explore the phases from discovery through to validation and execution, involved with creating a strategy.

Key Concepts with a Digital Transformation Strategy Preview 12:15

In this lecture we'll explore the phases from discovery through to validation and execution, involved with creating a strategy.

What Doesn't Belong in a Strategy Preview 12:06

In this lecture we'll explore those common parts that occasionally make there way into a strategy, and why you should include them.

Creating a Strategy: Concepts - Assignment

This assignment will help you consolidate your knowledge of strategy creation concepts.

Quiz

A quiz to challenge you and help you consolidate your learning and knowledge of the course.

Creating a Digital Transformation Strategy 34 lectures

Introduction Preview 02:29

In this lecture, I'll introduce this important section of the course and also introduce Prozen Healthcare, which will be our case study bank for creating a digital transformation strategy.

Title & Mission Preview 06:43

In this lecture we'll explore the Title and Mission parts of the strategy.

Vision Preview 10:42

In this lecture we'll explore the Vision part of the strategy and understand why visions are of the most important parts of a digital transformation strategy - which you'll understand further as we explore the remaining sections of the strategy.

Vision - Assignment

This assignment will help you consolidate your knowledge of creating a vision as a part of the digital strategy creation process.

Quiz

A quiz to challenge you and help you consolidate your learning and knowledge of the course.

Background Preview 07:03

In this lecture we'll explore the Background part of the strategy and deep dive on how to create the background for a strategy.

Problem Statement Preview 09:58

In this lecture we'll explore the Problem Statement part of the strategy including how to effectively create a powerful problem statement.

Problem Statement - Assignment

This assignment will help you consolidate your knowledge of creating problem statements as a part of the digital strategy creation process.

Target Ambitions Preview 12:40

In this lecture we'll explore the Target Ambitions part of the strategy and develop an understanding how to create both ambitions and join these up with targets.

Target Ambitions - Assignment

This assignment will help you consolidate your knowledge of creating target ambitions as a part of the digital strategy creation process.

Quiz

Financial Projections - Part 1 Preview 13:40

In this lecture we'll explore the first part of the Financial Projections part of the strategy, and the importance of summarising key financials into consolidated summary.

Financial Projections - Part 2 Preview 13:29

In this lecture we'll explore the underlying financial modeling that drives the Financial Projections part of the strategy.

Financial Projections - Assignment

This assignment will help you consolidate your knowledge of creating financial projections as a part of the digital strategy creation process.

Quiz

A quiz to challenge you and help you consolidate your learning and knowledge of the course.

Trends & Opportunities - Part 1 Preview 13:49

In this lecture we'll explore the Trends and Opportunities part of the strategy, and deep dive on a methodology to determine trends and opportunities for a strategy.

Trends & Opportunities - Assignment

This assignment will help you consolidate your knowledge of analysing and summarising trends and opportunities as a part of the digital strategy creation process.

Trends & Opportunities - Part 2 Preview 05:19

In this lecture we'll explore the Trends & Opportunities part of the strategy, and in particular demonstrate how to apply the techniques covered in Trends & Opportunities - Part 1.

Introducing Strategic Pillars - Part 1 Preview 09:15

In this lecture we'll explore the concept of Strategic Pillars, and begin understanding how to define your Strategic Pillars - using the Foundation > Fundamental >> Component framework.

Quiz

A quiz to challenge you and help you consolidate your learning and knowledge of the course.

Introducing Strategic Pillars - Part 2 Preview 13:23

In this lecture we'll continue to explore the concept of Strategic Pillars, and develop a stronger understanding how to define Strategic Pillars - using the Foundation > Fundamental >> Component framework.

Business Models - Part 1 Preview 14:52

In this lecture we'll explore the Business Model strategic pillar that I've defined for Prozen Healthcare.

Business Models - Part 2 Preview 15:05

In this lecture we'll continue to explore the Business Model strategic pillar that I've defined for Prozen Healthcare.

Business Models - Assignment

This assignment will help you consolidate your knowledge of mapping out the foundations, fundamentals and components for a new business models, as a part of the digital strategy creation process.

Product Preview 11:39

In this lecture we'll explore the Product strategic pillar that I've defined for Prozen Healthcare.

Quiz

A quiz to challenge you and help you consolidate your learning and knowledge of the course.

Delivery Preview 08:30

In this lecture we'll explore the Delivery strategic pillar that I've defined for Prozen Healthcare.

Technology Preview 09:50

In this lecture we'll explore the Technology strategic pillar that I've defined for Prozen Healthcare.

Roadmap Preview 12:46

In this lecture we'll explore Roadmaps and their role in a strategy, and share some easy techniques to create and structure your roadmap.

Roadmap - Assignment

This assignment will help you consolidate your knowledge of creating a roadmap as a part of creating a digital transformation strategy.

Quiz

A quiz to challenge you and help you consolidate your learning and knowledge of the course.

Acceleration Opportunities Preview 08:43

In this lecture we'll explore Acceleration Opportunities, and how they can help create a catalyst for focus and action in a strategy.

Next Steps and Appendices Preview 04:08

In this lecture we'll close out the creation of the strategy by exploring the Next Steps along with Appendices parts of the strategy.

Quiz

Presenting Your Strategy 2 lectures

Strategy Presentation Techniques - Part 1 Preview 11:35

In this lecture, we'll explore Part 1 of the techniques that will lift your strategy presentation skills to the next level.

Strategy Presentation Techniques - Part 2 Preview 11:57

In this lecture, we'll explore Part 2 of the techniques that will lift your strategy presentation skills to the next level.

Demonstration 1 lectures

Demonstration Preview 29:22

In this ~30 min lecture, I'll demonstrate how I present the Prozen Healthcare strategy virtually over a zoom call to stakeholders. I go in detail through the position setters, and then demonstrate how to present one business model. This should give you a sense of how to structure your own presentation of a strategy.