Innovation And Design Thinking
Tags: Innovation , Design Thinking
Assess your organization's readiness & maturity for design & innovation | 6 case studies | With English Subtitles
Last updated 2022-01-10 | 4.4
- You will understand how they can pursue an innovation journey or how to develop a new product or service using the design thinking framework.- You will understand that Design Thinking is an approach used for practical and creative problem-solving.
- You will learn that Design Thinking is extremely user-centric
- It focuses on humans first and foremost
- seeking to understand people’s needs
What you'll learn
* Requirements
* NoneDescription
What is Design Thinking?
Design Thinking is an approach used for practical and creative problem-solving. It is based heavily on the methods and processes that designers use (hence the name), but it has actually evolved from a range of different fields — including architecture, engineering and business. Design Thinking can also be applied to any field; it doesn’t necessarily have to be design-specific.
Design Thinking is extremely user-centric. It focuses on humans first and foremost, seeking to understand people’s needs and come up with effective solutions to meet those needs. It is what we call a solution-based approach to problem-solving.
What is the purpose of Design Thinking?
Now we know more about how Design Thinking works, let’s consider why it matters. There are many benefits of using a Design Thinking approach — be it in a business, educational, personal or social context.
First and foremost, Design Thinking fosters creativity and innovation. As human beings, we rely on the knowledge and experiences we have accumulated to inform our actions. We form patterns and habits that, while useful in certain situations, can limit our view of things when it comes to problem-solving. Rather than repeating the same tried-and-tested methods, Design Thinking encourages us to remove our blinkers and consider alternative solutions. The entire process lends itself to challenging assumptions and exploring new pathways and ideas.
Design Thinking is often cited as the healthy middle ground of problem-solving — it is not steeped wholly in emotion and intuition, nor does it rely solely on analytics, science and rationale; it uses a mixture of both.
Another great benefit of Design Thinking is that it puts humans first. By focusing so heavily on empathy, it encourages businesses and organizations to consider the real people who use their products and services — meaning they are much more likely to hit the mark when it comes to creating meaningful user experiences. For the user, this means better, more useful products that actually improve our lives. For businesses, this means happy customers and a healthier bottom line.
Design Thinking is both an ideology and a process, concerned with solving complex problems in a highly user-centric way. In this course, we’ll give you a detailed definition of Design Thinking, illustrate exactly what the process involves, and underline why it matters: What is the value of Design Thinking, and in what contexts is it particularly useful? We’ll also analyze the relationship between User Experience Design and Design Thinking.
We also cover in this course how an individual or an organization can innovate and design products or service using the 5 step design thinking methodology.
Who this course is for:
- Product Managers, UI/UX Designers, Innovation Managers, Improvement Managers, Students, Senior Management
Course content
13 sections • 14 lectures
Introduction Preview 03:05
Understanding Innovation Preview 16:29
Design Thinking Maturity Preview 03:55
Design Thinking Maturity
Assess an organization's maturity for design thinking and innovation practices. That organization can be your company or your client or an organization that you are familiar with. You can do this individually or as a team. This exercise is meant to sensitize you for the success factors.