Pointreyesstation Course

Build your personal brand (or "professional brand")! This course is used by folks at Lyft®, PayPal®, Chase® & others!

Last updated 2022-01-10 | 4.2

- Learn how to connect your resume
- LinkedIn® profile
- and networking efforts with interviewing and targeting jobs.
- Learn to decode industrial cultures and optimize your targeting for your audience.
- Learn
- based on research
- what matters in professional photos and how you can make an instant impact with yours.

What you'll learn

Learn how to connect your resume

LinkedIn® profile

and networking efforts with interviewing and targeting jobs.

Learn to decode industrial cultures and optimize your targeting for your audience.

Learn

based on research

what matters in professional photos and how you can make an instant impact with yours.

Learn how to craft relevant

keyword optimized copy for your profile so that you can build trust and win opportunities.

Learn how to leverage supplementary visual assets to tell your professional story powerfully.

* Requirements

* An existing LinkedIn® profile and access to basic photography equipment.
* An already-completed resume using Eazl's course would be ideal.

Description

Version 3 Released on January 2022

Learn personal branding from the creators of Career Hacking™, the world's bestselling career management course!

Create More Opportunities and Present Yourself Powerfully on LinkedIn®

300,000,000+ professionals are active on LinkedIn®--the network is quickly becoming an essential part of every modern professional's career presence. On the other side of Eazl's course on advanced LinkedIn® profile building, you'll have a profile that increases your visibility, that helps you get found for big opportunities, and that makes you someone that other people want to have in their professional networks. You will quickly be able to:

Bring relevant, valuable connections into your professional ecosystem
Establish yourself as best in class talent in your professional arena
Differentiate yourself or your organization from competitors
Convert online connections to real world relationships

Eazl's team of recruiters, digital producers, and support staff in San Francisco has leveraged cutting edge research from Harvard, Purdue, Duke, the Gates Foundation, and McKinsey to create a comprehensive suite of resources that you can access for free by enrolling in the course. They include:

20+ HD Videos and Step-by-step Tutorials
15 Exclusive Guides and Sample Summaries (in downloadable .pdf format)
...and more

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Content Upgrade Journal

• November 2021: In this upgrade, we've added additional content related to networking on LinkedIn® and on building your professional brand. Specifically, we've added a new "Voices from the Field" lecture where you'll meet a wide variety of professionals who share how they'd like to be approached on LinkedIn® for new networking opportunities. We've also invested in new content for you around the legality of using images sourced from previous employers or partners on your LinkedIn® profile--an area of content for which we have received a number of requests. Enjoy the updates!

• January 2022: In this upgrade, we've added professionally-developed English-language subtitles for all of the lectures that were updated in the recent upgrade. This will be especially helpful for our ESL learners!

Who this course is for:

Participants in and recent graduates from MBA programs
Recent college graduates
Current undergraduate students
People writing a resume for the first time
People considering a career change
Job seekers who want to improve their results

Course content

4 sections • 30 lectures

Welcome to the Course! 3 lectures

Testimonial by Sandra Richez, Head of Career Services, EDHEC Global MBA Preview 00:38

Building a Job-winning LinkedIn® Profile [Step by Step LinkedIn® Guide Here] Preview 01:40

Access All Eazl 2021 LinkedIn® Templates, Guides, and Special Resources Preview 01:06

Advanced Profile Building in LinkedIn® to Send Clear, Relevant Messages 11 lectures

Helpful Resources: Eazl's Guide to Using Visual Assets on LinkedIn® + More Preview 00:37

Hack: Connecting Your Big Six Skills and Your LinkedIn® Profile with Images Preview 02:14

Note: We've added the Big Six Skills module for you in the bonus materials section.

SideBySide: Using Visual Assets to Position Your Professional Brand on LinkedIn® Preview 05:01

In this lecture, you are going to learn how to enhance the delivery of your personal brand (at Eazl, we like to think of this as your “professional brand“).

These are sources of visual assets that reinforce your professional positioning:

Assets gathered from a past employer’s website or social profiles (for example, promotional media used or images of an office or campus).
Assets gathered from the websites or social profiles of the partners, clients, or vendors of a previous employer.
Photos of you with clients, vendors, or teammates.
Images of awards you received related to your past work.

Photos of academic achievements (e.g degrees). Most useful for students.

Note: Some students have asked whether or not it's legal to use images found on an employer's website or social media accounts on their LinkedIn® profiles. You'll find a link that answers that question in the resources associated with this lecture.

SideBySide: How to Align Your Professional Brand & Your Target Job Descriptions Preview 04:03

SideBySide: How to Give Your Professional Brand a Unique, Personal Edge Preview 02:59

Using Your Profile Photo to Lower Friction with Recruiters [SIS Tool Here] Preview 02:09

How to Take Your Own Professional Photo [Makeup Guide for Business Photos Here] Preview 02:43

Intelligent Design for LinkedIn® Profile Headlines Preview 02:48

How to Write Powerful LinkedIn® Summaries [Guide to LinkedIn® Summaries Here] Preview 03:38

The Opportunity for Visual Branding on Your LinkedIn® Profile

From the Vlog: Two Recipes for Getting More LinkedIn® Recommendations Preview 00:09

Building a LinkedIn® Profile That Makes an Instant Impact [SideBYSides] 9 lectures

Introduction to SideBYSide Advanced LinkedIn® Profile Building Preview 00:38

SideBYSide: Writing Your Headline, Adding a Headshot, and Setting a Custom URL Preview 03:04

SideBYSide: Let's Add Your Summary and Featured Professional Branding Assets Preview 05:39

SideBYSide: Convert Your Resume into Powerful, SEO-Friendly LinkedIn® Content Preview 06:05

SideBYSide: Let's Make the Most of College / University Degrees on Your Profile Preview 01:00

SideBYSide: Strategically Aligning Your Big Six Skills™ & Your LinkedIn® Skills Preview 01:48

SideBYSide: How to Use Online Course Certificates and Licenses on Your Profile Preview 01:07

SideBYSide: Could the Projects Section Be a Secret Weapon on Your Profile? Preview 03:24

SideBySide: How to Manage Your Privacy and Job Search Settings Preview 02:16

Free Bonus Materials 7 lectures

Wrapping Up + Bonus Materials Preview 00:51

Hack: How to Build Your Big Six Skills with Reverse Engineering Preview 02:13

One of the most important things to realize when you build your resume is this: You don't want to be everything to everybody. In other words, you don't want to claim to have a very broad range of skills that apply to many different kinds of jobs and organizations. Recruiters want to know that you have skills for the specific position they are looking to fill. This is why it is important to pick your Big Six Skills and talk about them, then continuously refer back to them throughout your resume, LinkedIn® Profile, and cover letter.