B2b Sales Masterclass People Focused Selling

Tags: B2B Sales

Close deals using world-class discovery, demos, follow-up, and objection handling WITHOUT any shady or pushy tactics.

Last updated 2022-01-10 | 4.6

- Foster the right mindset to confidently reach your sales goals
- Use methods of influence to lead your prospect to the best outcome
- Understand your prospect and the problems they're trying to solve

What you'll learn

Foster the right mindset to confidently reach your sales goals
Use methods of influence to lead your prospect to the best outcome
Understand your prospect and the problems they're trying to solve
Execute immaculate discovery to set yourself up for success
Perfect your demo/pitch to make them want what you're selling
Get buy-in and agreement to close productive next steps
Conduct world-class follow up that makes it easy for your prospect to buy
Handle common objections and deflections with tried and true techniques

* Requirements

* Students should not be brand new to sales
* and should understand the steps of a typical sales cycle and common terminology.
* This course will not cover prospecting
* but instead focuses on how to sell to the prospect once they're in the door.

Description

Think about how you sell. You may be crushing it, exceeding your quota, and making President's Club every year. But are you selling the RIGHT way?

Are you focused on producing a good outcome for your prospect? Are you focused on helping THEM solve their problems and achieve their goals? If you're not doing PEOPLE-focused selling, then you're not doing it right.

Whether you're in B2B sales or B2C sales, something that all selling has in common is PEOPLE. I call this B2P sales because you're always selling to a person. When you start to pay attention to how PEOPLE buy, how PEOPLE make decisions, and what motivates PEOPLE to change, your sales career will take a massive step forward.

I built this course to teach you how to sell in a way that's not only better for the people you’re selling to but also better for you as the salesperson. A way that you can sell without being shady, or tricking your prospect just to secure the close. A way that makes sure there's a great outcome for everyone.

I've collected a lot of knowledge throughout my career, and I want to share that with you. I've built and led teams with hundreds of sales reps and generated hundreds of millions of dollars in revenue. I've been fortunate enough to be named an InsideSales Top 10 Sales Leader, LinkedIn Top Sales Voice 2020, Sales Development Exec of the Year in 2018, and one of the 100 Top Sales Coaches to Watch. And all of that is great. But more importantly, it means that what my teams and I have done and continue to do WORKS.

In this course, you'll:

  • Foster the right mindset to confidently reach your sales goals

  • Use methods of influence to lead your prospect to the best outcome

  • Understand your prospect and the problems they're trying to solve

  • Execute immaculate discovery to set yourself up for success

  • Perfect your demo/pitch to make them want what you're selling

  • Get buy-in and agreement to close productive next steps

  • Conduct world-class follow up that makes it easy for your prospect to buy

  • Handle common objections and deflections with tried and true techniques

What's great is that ALL of this can be done REMOTELY, given the times we're in. I've also included a few tips specific to selling remotely when you're not able to be in the same room as your prospect.

Now, in order to see results, you're going to have to put in the work. Don't just watch this course and call it a day. Every step of the way, I want you to put these techniques into practice. I want you to take a good look at the way you sell and figure out what could be better. How could you improve? Incorporate the things you learn in this course and you will see results.

I know for a fact you can be incredibly successful in sales and not have to sell your soul to do so. If you're ready to improve the way you sell, and do it the RIGHT way, join me in this course!


Who this course is for:

  • Sales reps who are currently responsible (or want to be responsible) for closing new business
  • Sales reps who want to sell the RIGHT way with no tricks or pushy tactics
  • Sales reps who are willing to put in the work to improve their approach and technique

Course content

10 sections • 47 lectures

Selling Like a Human Preview 03:17

A Note on Remote Selling Preview 02:21

Tips for Remote Work Preview 05:23

Goal Setting Preview 03:12

Confidence & Focus Preview 04:03

Fear Reduction Preview 05:03

Math of Sales Preview 04:51

You've Got to Want It Preview 03:59

Activity: Goal Setting Preview 00:51

Activity: Know Your Math Preview 00:50

Psychology of Influence Preview 09:02

Tone Preview 05:45

Illusion of Choice Using Leads Preview 07:50

The Power of Words Preview 04:32

Why People Buy Preview 05:25

Exactly What to Say Preview 02:25

Buyer's Matrix Preview 06:47

Problem-Based Selling Preview 03:59

WWYCS? Preview 04:54

So the F What? Preview 04:46

Activity: Buyer's Matrix Preview 01:15

What is the Point of Discovery? Preview 03:20

Bucket Questions Preview 05:40

Why Why Why Preview 04:28

Gap Questions Preview 04:45

Permission-Based Selling Preview 03:49

Activity: Bucket Question & 3 Gap Questions Preview 02:04

How to Run a Great Demo Preview 05:22

Educate ("The What") Preview 04:33

Demonstrate ("The How") Preview 03:00

Buy-In ("The Why") Preview 05:59

Mini Close Preview 03:03

Activity: Make Them Hold It Preview 01:01

What is a Close? Preview 04:15

Do They Want It? Preview 09:20

Justify the Price Preview 04:43

Discounting Preview 04:30

Common Flubs & Flaws Preview 02:03

Champion Selling Preview 06:00

Make it Easy for Them to Buy Preview 04:01

Proper Follow Up Preview 04:24

Activity: Follow Up Proposal Deck Preview 00:55

Objection vs. Deflection vs. Rejection Preview 04:17

8 Miling Preview 03:28

Answer & Ask Preview 05:02

Using Testimonials for Objections Preview 04:36