Create A Damn Good Business Plan

Learn how to create a business plan using our step by step by step methodology.

Last updated 2022-01-10 | 4.1

- Evaluate entrepreneur(s) strengths and weaknesses
- Create Entrepreneur(s) bio(s)
- Create a comprehensive external analysis for your business

What you'll learn

Evaluate entrepreneur(s) strengths and weaknesses

Create Entrepreneur(s) bio(s)

Create a comprehensive external analysis for your business

Analyze your Environment

Analyze your Industry

Analyze your Market

Understand your customer

Wrap up and uncover opportunities

Define your purpose

Define Ambition and Goals

Develop Strategy

Create a Marketing Plan

Create an Operations Plan

Create a Talent Plan

Create a Financial Plan

Identify legal and administrative requirement of your business

Develop fund raising and exit strategy

Identify and mitigate risks

* Requirements

* None
* Tolerate my broken international english
* Tolerate my french accent

Description

Evaluate entrepreneur(s) strengths and weaknesses
Create Entrepreneur(s) bio(s)
Create a comprehensive external analysis for your business
Analyze your Environment
Analyze your Industry
Analyze your Market
Understand your customer
Wrap up and uncover opportunities
Define your purpose
Define Ambition and Goals
Develop Strategy
Create a Marketing Plan
Create an Operations Plan
Create a Talent Plan
Create a Financial Plan
Identify legal and administrative requirement of your business
Develop fund raising and exit strategy
Identify and mitigate risks

Course content

23 sections • 61 lectures

General intro Promovid 3 lectures

General intro Promovid Preview 04:08

Introduction video to the course.

Course Introduction Preview 04:47

Social Media Contact Preview 1 page

PART 1: VISUAL AND SIMPLE ANALYSIS 1 lectures

Templates Preview 25 pages

This section includes the templates we will be using throughout the course.

Follow the preliminary Instructions for you to get your templates ready.

The Entrepreneur 10 lectures

Intro Preview 01:35

This lecture introduces the entrepreneur section.

The objectives of the session are:

- Identified and assess the entrepreneur(s) characteristics that investment professionals generally look at.

- Gather evidences that the entrepreneurs or the team of entrepreneurs possess those characteristics.

- Create Bios that reflects those characteristics

Passion Preview 02:46

Characteristic 1: Passion.

The objective of this session is to gather evidences of the entrepreneur passion for his project in order to project an image of passionate person in his bio.

Expertise Preview 01:40

Characteristic 2: Expertise.

The objective of this session is to gather evidences of the entrepreneur expertise in order to project an image of expert in his bio.

The objective of this session is to gather evidences of the entrepreneur resilience in order to project an image of resilient person in his bio and demonstrate that the entrepreneur won't give up easily and try everything he can to make the project a success.

Network Preview 01:29

Characteristic 4: Network.

The objective of this session is to gather evidences to demonstrate that the entrepreneur possess a strong network on which he can leverage and communicate this in his bio.

Business Acumen Preview 01:12

Characteristic 5: Business Acumen.

The objective of this session is to gather evidences of the entrepreneur business acumen in order to project an image of business person in his bio.

Management Skills Preview 01:33

Characteristic 6: Management Skills.

The objective of this session is to gather evidences that the entrepreneur possesses the required management skills to manage the business and communicate it in his bio.

Key resources Preview 01:39

Characteristic 7: Key Ressources.

The objective of this session is to gather evidences of the entrepreneur commitment to his project by showing what kind of resources he is ready to bring. It will also help him to evaluate his "negotiation power".

Entrepreneur(s) Assessment Preview 00:56

This lecture helps the entrepreneur to assess his strengths and weaknesses on the different characteristic. He may realize that he will need to compensate certain weaknesses by extending the founder team, hiring people, taking course...

How to write a Bio Preview 03:41

The objective of this lecture is to help the entrepreneur to write a convincing bio that reflects the 7 characteristics we have covered in this section.

Introduction to Business Analysis 1 lectures

Business Analysis Introduction Preview 01:16

This lecture introduces the second building block of the Athenasia model : "The analysis".

The purpose of this section is to give an overview of business analysis in order to understand the big picture of business analysis.

Environment 6 lectures

Politic Preview 02:55

1. Politic factors

Objectives:

Identify and understand how politic factors may affects the business.
Carry out an analysis and inquire if they are any political factors that may affect positively or negatively the business

Economic Preview 05:33

2. Economic factors

Objectives:

Identify and understand how economic factors may affects the business.
Carry out an analysis and inquire if they are any economic factors that may potentially affect the business in a positive or negative manner

Social Preview 05:06

3. Social factors

Objectives:

Identify and understand how social factors may affects the business.
Carry out an analysis and inquire if they are any social factors that may potentially affect the business in a positive or negative way

Technology Preview 02:03

4. Technologic factors

Objectives:

Identify and understand how technologic factors may affects the business.
Carry out an analysis and inquire if they are any technologic factors that may potentially affect the business in a positive or negative way

Environment (nature) Preview 01:19

5. Environment (nature) factors

Objectives:

Identify and understand how environment factors may affects the business.
Identify and understand how the business may affects the environment.
Carry out an analysis and inquire if they are any environment factors that may potentially affect the business in a positive or negative way

Legal Preview 00:53

6. Legal factors

Objectives:

Identify and understand how legal factors may affects the business.
Carry out an analysis and inquire if they are any legal factors that may potentially affect the business in a positive or negative way

Industry 10 lectures

Industry life Cycle and trends Preview 07:11

Industry Life Cycle and trends

Objectives:

Identify the industry in which we want to enter and name it
Understand the concept of industry life cycle
Identify in which stage of it's "life" the industry is located
Study the history and trends of the industry

Industry Dominant Business Model part 1 Preview 05:14

Industry dominant business model Part 1

Objectives:

Understand the concept of business model
Identify and define the 9 building blocks that constitute a business model
Identify and analyze the dominant business model(s) of the industry
Look for opportunities

Industry Dominant Business Model part 2 Preview 05:49

Industry dominant business model Part 2

Objectives:

Understand the concept of business model
Identify and define the 9 building blocks that constitute a business model
Identify and analyze the dominant business model(s) of the industry
Look for opportunities

Blue Ocean Strategy Opportunity Part 1 Preview 02:49

Blue Ocean Strategy Part 1

Objectives:

Understand the concept of blue ocean strategy
Explore the opportunity of blue ocean for the business we want to set up

Blue Ocean Strategy Opportunity Part 2 Preview 04:16

Blue Ocean Strategy Part 2

Objectives:

Understand the concept of blue ocean strategy
Explore the opportunity of blue ocean for the business we want to set up

Competitive Analysis - Competitors Preview 09:07

Porter 5 Forces Analysis - Part 1: Competitors

Objectives:

Understand Porter's 5 forces model
Understand the existing competitors
Understand the element thats may affect the competition intensity
Carry out a competition analysis of the industry we want to enter

Competitive Analysis - Threat of New Entrants Preview 06:51

Porter 5 Forces Analysis - Part 2: Threat of new entrants

Objectives:

Understand Porter's 5 forces model
Understand the threat of new entrants
Understand the element thats may affect the likelihood for new entrants to appear in the industry
Carry out a threat of new entrants analysis for the industry we want to enter

Competitive Analysis - Threat of substitutes Preview 02:36

Porter 5 Forces Analysis - Part 3: Threat of substitutes

Objectives:

Understand Porter's 5 forces model
Understand the threat of substitutes
Understand the element thats may affect the likelihood for substitutes to appear in the industry and to represent a real threat
Carry out a threat of substitutes analysis for the industry we want to enter

Competitive Analysis - Bargaining Power of Suppliers Preview 03:32

Porter 5 Forces Analysis - Part 4: Bargaining Power of Suppliers

Objectives:

Understand Porter's 5 forces model
Understand the bargaining power of suppliers
Understand the element thats may increase the bargaining power of suppliers
Carry out a bargaining power of suppliers analysis for the industry

Competitive Analysis -Bargaining Power of Buyers Preview 01:26

Porter 5 Forces Analysis - Part 4: Bargaining Power of clients

Objectives:

Understand Porter's 5 forces model
Understand the bargaining power of clients
Understand the element thats may increase the bargaining power of clients
Carry out a bargaining power of clients analysis for the industry

Market 3 lectures

Market Size Preview 05:51

Market Size

Objective:

Evaluate the size of the market

Market Segmentation Preview 02:25

Market Segmentation

Objectives:

Understand the concept of segmentation
Analyze the market structure
Identify potential segments for our project

Competitors positioning and Marketing mix Preview 05:36

Marketing Mix

Objectives:

Understand the concept of marketing mix (Kotler 4Ps)
Analyze the marketing mix of competitors

Customer 1 lectures

Empathy Map Preview 03:50

Customer

Objectives:

Understand customer needs
Understand the concept of Empathy map
Carry out a customer analysis using empathy map

Opportunity Statement 1 lectures

Opportunity Statement Preview 03:26

Opportunity Statement

This lecture conclude and wrap up this course.

This is the third part of the Athenasia model. After the part 1 : Entrepreneur and the part 2: Analysis/

In this section we will wrap up our findings and clarify the opportunity we have uncovered.

Objectives:

Clarify our observation by wrapping up our findings
Identify clearly the opportunity (on which you will develop your plan)

Writing the report 1 lectures

Report Structure Preview 01:32

Report Structure

Objectives:

Summarize the course structure for you to easily create a business analysis report

PART 2: CREATE, DEVELOP AND WRITE YOUR PLAN 3 lectures

Intro Part 2 Preview 02:14

The objective of this lecture is to introduce the second part of this course "Create, Develop and Write your plan"

Templates part 2 Preview 40 pages

Same as for the part 1, you will be using a set of templates to guide your Business Plan Development. We recommend you to print this set of templates in A3 (as you did for the first part) and equip yourself with a set of post it.

Master template Business Plan Preview 1 page

You will be using this template throughout the second part of the course.

Print this template in a big format like "A0" if you have the opportunity or 9 "A3". You need it big because there is a lot of elements on it and they will look quite tiny on a smaller format.