Building A Digital Business Strategy
Tags: Business Strategy
Learn to develop and align digital business strategies for products, marketing and operations.
Last updated 2022-01-10 | 4.3
- Lead their company in defining an integrated digital business strategyWhat you'll learn
* Requirements
* No materials or software are required.Description
This course will help you quickly establish a company wide vision and framework for developing and implementing a winning digital business strategy.
Align Your Company on Developing a Successful Digital Business Strategy
This course helps you understand, communicate and build the consensus required for your company to develop and execute a successful digital business strategy.
It is designed to provide you the insight you need to help your company understand and support the development of integrated digital strategies for products, marketing, operations and develop the competencies required to sustain digital leadership.
It includes 19 lectures, discussion guides and work books that help you organize and execute quickly and effectively.
This is Part One of a Two-Part course titled “Kick Start Your Digital Strategy and Transformation Program".
Part One includes:
Part Two titled “Defining a Digital Transformation Roadmap", provides an in-depth guide to developing a phased digital transformation program. Part Two is available for purchase separately. Part One & Two may be purchased together for a discount under the title “Kick Start Your Digital Strategy and Transformation Program".
These courses are part of the “Competing for the Digital Future Leadership Program for Digital Strategy and Transformation". The program passes on lessons based on years of experience working within Silicon Valley for companies like Apple and Adobe as well as startups, helping them and their customers transform emerging technologies into business momentumThe Competing for the Digital Future Leadership Program will save you and your company months of precious time by helping you organize and align the efforts required to set your company on a path to digital leadership and avoid the pitfalls that lead to digital disruption.
Who this course is for:
- This course is meant for senior managers and executives who are either leading or part of a team developing an integrated digital strategy for their organization
- This isn't a course on digital marketing strategy
Course content
6 sections • 36 lectures
Course Overview Preview 01:51
Provides students with a framework for developing a successful digital strategy and transformation program
Help them develop a shared vision for creating a successful digital strategy and transformation program
As a result of the course, participants will be able to:
- Align the organization for success
- Understand, communicate, and support the core principals required to develop a successful digital leadership, strategy and transformation
- Facilitate executive and departmental discussion
- Conduct an assessment organization's current strategy
- Develop and initial strategy, priorities, and roadmap for developing a transformation program
Introduction to Strategic Building Blocks Preview 02:09
Establishes the strategic building blocks for developing a successful digital strategy and transformation program which are required to reduce the impact of those holding onto the status quo and to open the company to new possibilities
• Objectivity and openness
• Agreement on a framework for success
• Surface new “digital” business drivers and trends
• Development of strategic scenarios
• Identify new and emerging opportunities and requirements
• Set context for digital future
Business and Technical Drivers Preview 09:01
Overview of digital leadership, strategy, and transformation
When completed the team will be able to define and discuss key concepts including:
• Digital transformation drivers
• Digital strategy
• Keys to success
Business and Technical Drivers - Quiz
Digital Disruption vs Digital Leadership Preview 16:43
Introduce examples of digital disruption and leadership and the factors driving them
Team will be able to discuss and identify similarities from the following to their company's situation:
• Examples
• Differences
• Factors
Digital Disruption vs Digital Leadership - Quiz
Visionary Customers Preview 03:17
Introduce visionary customers and their importance
Team will be able to understand the importance of visionary customers and their impact on the company's digital future and strategy
• What a visionary customer is
• Why are they important
• Identify your visionary customers
Visionary Customers - Quiz
Digital Ecosystems Preview 10:52
Understand what digital ecosystems are and their role as strategic building blocks
Team will be able to discuss and assess the impacts of digital ecosystems
• What is a digital ecosystems
• How they impact industry value chains, jobs, and customer behavior
Digital Ecosystems - Quiz
Transformational Discovery Preview 08:17
Introduce team to Transformational Discovery and its importance to your company
Team will understand transformational discovery and its value
• Transformational discovery
• High value customer outcomes
• Outcome based customer segmentation
Transformational Discovery - Quiz
Introduction to the Digital Core Preview 03:14
Understand what the “Digital Core” is and how it needs to be transformed
Team will be able to discuss “Digital Core and importance of transformation
• What the digital core is composed of
• What it's roleis in creating customer value is
• What the focus of is transformation needs to be
Introduction to the Digital Core - Quiz
Products Preview 08:52
Understand and discuss transformative product strategy
Team will be able to discuss transformative product strategy including
• Outcome based design
• Data / Analytics
• Visionary partners
Products - Quiz
Customer Journey and Marketing Preview 07:27
Understand the importance of the customer journey to digital strategy / transformation
Team will be able to discuss
• Changing buyer behavior
• Content marketing challenges
• Persona and outcome based marketing
• The customer journey
• Data / Analytics
• Transformative marketing strategy
Customer Journey and Marketing - Quiz
Operational Systems Preview 05:33
Understand the value of transformative design / investment for operational systems
Team will be able to discuss a transformative approach to operational systems
• Goal of transformative system design / investment
• Impact of transformative technology and participation in digital ecosystems
• Alignment with digital strategy
Operational Systems - Quiz
Introduction to Digital Leadership Competencies Preview 03:05
Understand what digital leadership competencies are and their importance
Team will be able to discuss
• Digital leadership competencies
• Why they are critical
• How they are developed
Introduction to Digital Leadership Competencies - Quiz
Customer Insight Preview 06:07
Understand what Always-On Customer Insight is and assess its value
Team will be able to discuss
• Drawbacks of traditional research
• Goal of Always-On customer insight
• Importance of focusing on visionary customers
Customer Insight - Quiz
Technology Insight Preview 05:40
Understand the importance and value of Always-On Technology Insight
Team will be able to discuss
• What Always-On Technology Insight is
• How to assess its impact
• Alternative approaches
Technology Insight - Quiz
Data & Analytics Preview 06:56
Understand the importance and value of Transformative Data / Analytics
Team will be able to discuss
• Increasing importance of data / analytics
• Sources of data; product, ecosystems, marketing, operational systems
• The evolution of data / analytics
Data & Analytics - Quiz
Continual Innovation Preview 11:20
Understand transformative innovation and its value
Team will be able to discuss
• Why continual innovation is mission critical
• The focus for transformative innovation
• The role of culture in innovation
Continual Innovation - Quiz
Digital Culture Preview 08:56
Understand what digital culture is and why it's important
Team will be able to discuss
• What digital culture is and why it's so critical to company success
• The role of vision and value
• Why enabling a networked culture is critical
Digital Culture - Quiz
Transformation Program Introduction Preview 13:21
Understand digital transformation goals and what is required to make it successful
Team will be able to discuss
• Digital transformation's goals
• Keys to success
• Digital transformation phases