Business Fundamentals Corporate Strategy

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Tags: Business Strategy

Business Strategy: Understand what it takes to be successful in business

Last updated 2022-01-10 | 4.6

- Perform industry analysis
- Execute competitor analysis
- Apply the Five forces model

What you'll learn

Perform industry analysis
Execute competitor analysis
Apply the Five forces model
Assess the bargaining power of suppliers and clients
Understand the threat of substitute products and new industry entrants
Apply Game theory in practice
Study how competitors behave: Cooperation or Competition
Focus on the way companies acquire a competitive advantage
Study the three main competitive strategies: Cost leadership
DIfferentiation
and Niche
Discuss the advantages of vertical and horizontal integration
Learn how to perform a SWOT analysis in practice

* Requirements

* The course is suitable for people with business education and for people without business education

Description

  • Perform industry analysis
  • Execute competitor analysis
  • Apply the Five forces model
  • Assess the bargaining power of suppliers and clients
  • Understand the threat of substitute products and new industry entrants
  • Apply Game theory in practice
  • Study how competitors behave: Cooperation or Competition
  • Focus on the way companies acquire a competitive advantage
  • Study the three main competitive strategies: Cost leadership, DIfferentiation, and Niche
  • Discuss the advantages of vertical and horizontal integration
  • Learn how to perform a SWOT analysis in practice

Course content

10 sections • 49 lectures

Introduction - What does the course cover? - Welcome onboard! 1 lectures

What does the course cover? Preview 02:05

The fundamentals - Why companies need a Strategy and how a Strategy helps firms 3 lectures

Why companies need a Strategy Preview 05:17

Distinguishing Corporate and Business Strategy Preview 04:11

The Mission, Goals, and Values statements Preview 06:13

The industry life cycle model - an invaluable tool for practitioners 6 lectures

Introducing the industry life cycle model Preview 03:16

Here is why you need to know about the industry lifecycle model Preview 01:44

A new industry is born - The Introduction stage Preview 04:44

The growth stage - Sales are ramping up Preview 03:20

The maturity stage - It's time to make some money Preview 02:51

The decline stage Preview 03:01

The five forces model: you need this model before investing in an industry 7 lectures

The five forces model - An invaluable tool for practitioners Preview 01:53

The threat of new entrants Preview 04:32

The threat of substitute goods Preview 02:59

Competitor analysis Preview 01:44

Managing the relationship with suppliers Preview 02:43

The bargaining power of clients Preview 03:35

Applying The Five Forces model in practice Preview 07:45

Game theory applied in a corporate context 4 lectures

The essence of zero-sum games Preview 01:32

Game theory and why it is useful in Strategy Preview 01:36

Understanding the Prisoner's dilemma and its implications in the business world Preview 02:45

Gametheory shown in practice Preview 02:19

Understanding the concept of competitive advantage 6 lectures

Internal decision making Preview 00:45

Introducing the company life cycle model Preview 05:55

What is a competitive advantage and why companies need it Preview 02:57

Acquiring a sustainable competitive advantage Preview 02:58

The fundamental role of resources and capabilities Preview 02:56

Acquiring a competitive advantage Preview 02:22

Competing with the other companies in the industry: Choosing a competitive model 5 lectures

Focusing on Competitive strategy Preview 01:44

The cost leadership strategy - sell cheap Preview 06:35

Differentiation - Be different Preview 02:56

Niche strategies - serve a specific sub-segment of people in the best way Preview 03:28

Hybrid strategies and why they can be dangerous Preview 02:43

The types of growth strategies used by companies 5 lectures

The main types of growth strategies Preview 01:58

Organic growth - building a solid foundation and growing from the inside Preview 04:56

Inorganic growth - Using the potential of M&A to acquire third party companies Preview 01:56

Growing horizontally Preview 02:34

Growing vertically Preview 04:22

The SWOT framework 2 lectures

SWOT analysis - a useful framework for strategic analysis Preview 03:07

SWOT analysis in practice - analyzing Starbucks Preview 03:35

Tesla - practical case study 10 lectures

Tesla's mission and vision statements Preview 02:46

Industry analysis - The electric vehicles market Preview 04:44

More than an auto producer Preview 02:57

Tesla - Porter's five forces Preview 08:40

The company life cycle model Preview 02:29

Why is Tesla (today) so very similar to Apple (10 years ago) ? Preview 11:46

The relationship between Tesla and SpaceX Preview 02:06

Tesla competitive advantages Preview 03:53

Tesla SWOT analysis Preview 10:58

Completing 100% Preview 00:28