Entrepreneurship The 8 Step Business Launch Program From Eazl

Learn market research, service design, prototyping, branding, sales, & startup fundraising with Eazl!

Last updated 2022-01-10 | 4.3

- Learn to find specific audiences for your ideas.
- Develop human-centered design skills that enable you to create great products and services.
- Learn how to reduce the risks associated with entrepreneurship by validating your ideas before launching.

What you'll learn

Learn to find specific audiences for your ideas.
Develop human-centered design skills that enable you to create great products and services.
Learn how to reduce the risks associated with entrepreneurship by validating your ideas before launching.
Build a great brand for your new business.
Learn how to raise a seed funding round no matter where you are in the world.

* Requirements

* Bring some idea of what you're going to build... because you're about to bring your idea into the world!

Description

-- Nat's Review: "This is the best course on entrepreneurship that I've seen."

8 Steps to Becoming a Successful Business Owner

There’s a lot of fluff and theory about startups, entrepreneurship, and business modeling. You won’t find any of that stuff here. That 8-step journey that we’ve built for you has been crafted through our founding team’s real startup journey and with research from institutions like MIT, Y Combinator, and Stanford. This experience is about lowering your risk, accelerating your journey forward, and inviting you to join a thriving community of like-minded people.

See Real World Examples as You Launch Your Business

Your launch will be supported by real world examples of the business launch tools in this course in action. You’ll have access to multiple target market interview recordings, downloadable support resources, and an inside look at data tracking Eazl’s growth from a concept to a six-figure business in its first year. You’ll also get to choose from three specialization tracks:

  • Services and Live Experiences

  • Physical Products

  • Web Applications and Digital Technologies

Unmatched Video Learning Experience Quality

Anyone who has the willpower to do what it takes to become the boss will love this course. Leveraging our experience as the leading provider of entrepreneurial business education to a community of over 50,000 learners worldwide, we’ve created an unparalleled video-based learning experience for you. This experience is about real stuff involved in entrepreneurship, the power of visual learning, and the thrill of building something awesome. Starting with the first phase of the course, you’ll learn how to select a launch market, collect the research you need to create an offering that people will pay for, and move down the human-centric design path. Then you’ll move to phase two where you’ll design a minimum viable product (MVP)--a very early version of your concept--that you can use to validate your idea before taking it to the public. In phase three you’ll build your first operational version of the business, craft the first iteration of your brand and business story, get your first paying customers, and set yourself up to receive growth capital using a practical method that doesn’t require you to deal with venture capitalists or lawyers. Come rock it with us!

This course features music by Audionautix, Kevin MacLoed, and Chris Zabriskie

Team Eazl would like to thank the following people who underwrote the development of this learning experience:

Platinum Circle Funders: Dundee and Ian Butcher, Bieke and Brian Burwell, and Michele Chaboudy

Gold Circle Funder: Landry Jones 

Silver Circle Funders: Christos Angelidakis, Eric Jacobson, Ricardo Pan Neves, David Valentine, Joselyn Quintero, and Mike Steely

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Content Upgrade Journal

• Version 1.1 (November 2021): In this upgrade, we've added new content related to finding business ideas that work well online, how to perform market research using the Internet and other tech-enabled researching methods, more prototyping tools, and more content on how to get your business' first customers. Enjoy the update!

• Version 1.2 (January 2022): In this upgrade, we've added professionally-developed English-language subtitles. This will be a great addition for our ESL learners!

Who this course is for:

  • This course is perfect for both first-time entrepreneurs who want a clear pathway through launch and for entrepreneurs and freelancers who are already in the game and want a full set of resources to use as you develop your lasting entrepreneurial skills.

Course content

12 sections • 75 lectures

What’s Coming Up: a Short Introduction to the Course Preview 04:39

Access All Course Templates, Guides, and Special Resources Preview 01:00

The First Drop: How to Clarify Your Business Concept Preview 01:45

How to Access to Eazl’s Concept to Market Tool Preview 00:39

Share Your Business Concept Sentence Preview 00:16

Target Market Selection: Visualizing Markets, Segments, and Niches Preview 03:14

Audience Ideation: How to Use Constraints and Segments Preview 04:58

Are You Building a Two-sided Business? If So, This is for You. Preview 01:06

Introducing the CAM System for Prioritizing Audiences Preview 02:11

What MIT Found Out about Focus in Entrepreneurship Preview 01:53

[Extra Help] Identifying Chen and Samir’s Possible Audiences (Digital Technology Preview 03:46

[Extra Help] Identifying Kym’s Concept and Test Audiences (Retail and Products) Preview 04:03

[Extra Help] How to Use the CAM Market Filtration Tool Preview 09:19

Why 45% of New Companies Fail (or Why Product/Market Fit is Mission #1) Preview 02:13

Case Study: Visualizing Chen and Samir's Launch in Two Scenarios Preview 03:41

Access to Eazl’s Primary Market Research Tool Preview 01:41

The Fundamentals of Human-centered Design Preview 05:28

Risk Reduction with Three Areas of Primary Research Preview 05:02

Interviews are Like Sailboats: Just Steer in the Right Direction Preview 03:37

Watch Customers Reveal Strategic Information in Real Interviews Preview 10:11

Access to Eazl’s Primary Market Research Toolkit Preview 01:53

[Extra Help] LinkedIn® Power Game for Primary Market Research (Rebroadcast) Preview 53:31

[Optional] Watch a Live, Unedited Customer Interview Preview 16:59

Three Types of Customer Needs (or “Pain Points”) Preview 05:35

[Optional] Let’s Convert Real Market Research into a Needs Map Together Preview 07:03

How to Find Customers’ Attitudes Regarding Your Business Arena Preview 02:31

Visualizing Customer Motivation through Your Purchasing Funnel Preview 03:46

[Selling Complex or Expensive Offerings] Selling to the Buying Center Preview 02:18

[Extra Help] Let’s Extract Design & Marketing Needs from Real Audience Research Preview 11:06

Athlete or Megatron and the Impact on Your Customer Group (or “Tribe”) Preview 03:54

Audience Validation: Three Characteristics of Every Good Target Market Preview 03:03

[Optional] The Meg Media Case Study (an “Athlete” Startup) Preview 04:03

[Optional] The Tanium Case Study (a “Megatron” Startup) Preview 04:08

The Peersight Tool: How We Remind Ourselves to Design Human-Centric Products Preview 01:52

How to Create Your Customer Persona Preview 02:04

[Extra Help] Let’s Use Real Customer Research to Create a Persona Together Preview 07:53

Prototype Concepting with the ORB System Preview 02:21

[Optional] Prototype Concepting: The Hire Hero Case Study Preview 03:39

Let’s Start Building! (or Getting around the Competition and Capital Roadblocks) Preview 03:54

[Prototyping for Services and Experiences] Your MVP as a Service Design Preview 08:08

[Prototyping for Physical Products] 3D Printing and CAD Fundamentals with Henry Preview 28:06

[Prototyping for Digital Products] Designing Your MVP as a Walking Skeleton Preview 06:22

Testing Your Prototype: The Three Big Questions Preview 04:39

How to Test Your Prototype as an MVP (or "Minimum Viable Product") Preview 05:58

[Optional] Here are Some of My Favorite MVP Testing Tools Preview 10:19

When Your Know Your Prototype is Ready for It's Big Debut Preview 02:34

The Real Deal with Branding: What I Wish I’d Have Known Preview 06:43

The Four Core Parts of Your Business’ New Identity Preview 07:10

How to Write a Compelling Business Description Preview 02:37

[Optional] Case Study: a Tour of Artisan Access’ New Identity Preview 04:36

Pricing Strategies for Your New Business Preview 02:54

Branding and Customer Loyalty through Experience Design Preview 04:40

The Two Startup Sales Strategies (and the One that Usually Won’t Work) Preview 04:31

Visualizing a How a Startup's Marketing and Sales Activities Work Preview 03:14

[Optional] a Quick Intro to Startup Customer Relationship Management (or “CRM”) Preview 06:37

How to Approach Your First Group of Customers Preview 04:14

The Launch Marketing Suite: Your New Business’ First Selling Tool Preview 04:30

[Optional] Case Study: a Tour of Artisan Access’ Launch Marketing Suite Preview 05:21

How to Approach Influencers as Your Second Customer Group Preview 03:21

[Extra Help] Troubleshooting when You’re Having a Hard Time Attracting Customers Preview 02:07

How We Suggest Most Startups Raise a Seed Round Preview 04:56

How to Recruit a Lead Advisor to Help Guide Founder(s) Preview 03:00

[Optional] Case Study: How Meg Media Recruited Their Lead Advisor Preview 03:42

#BeyondBusinessPlans: What Startups Really Need Preview 03:28

[Optional] Practical Research Methods for Your Business Case Preview 06:40

[Optional] Let’s Draft Your First Financial Forecast Together Preview 13:33

How to Design a Seed Round that Really Works [Contract Template Here] Preview 05:49

Lean Branding I: Crafting Kym’s Business Name Preview 02:40

Lean Branding II: Developing the Artisan Access Color Palette Preview 03:59

Lean Branding III: Creating a Typography Package for Free Preview 02:52

Lean Branding IV: Designing a Cool, Inexpensive Logo Preview 10:29

Lean Branding V: Writing Artisan Access’ Public-facing Business Description Preview 04:14

Let’s Create the Artisan Access Launch Marketing Suite (Extended Tutorial) Preview 15:24

[Optional] Selected Features and Specs of this Learning Experience Preview 05:40

Access to Discount Codes and Eazl's VIP Support Team Preview 00:14