Mba In A Box Business Lessons From A Ceo

The role of Strategy and what makes a Strategy successful Preview 05:17

The difference between Corporate and Business Strategy Preview 04:11

The importance of the Mission, Vision, Goals, and Values statements Preview 06:13

Strategy - An Introduction

The four stages of the industry life cycle model - An introduction Preview 03:16

The strategic importance of the industry life cycle model Preview 01:44

The Introduction stage - A new industry is born Preview 04:44

The Growth stage - An industry in its expansion phase Preview 03:20

The Maturity stage - An industry at its peak Preview 02:51

The Decline stage - An obsolete industry Preview 03:51

Strategy - The industry life cycle model

Michael Porter's Five Forces model Preview 01:53

The threat of new entrants Preview 04:32

The threat of substitute products Preview 02:59

The intensity of current competition Preview 01:44

The bargaining power of suppliers Preview 02:43

The bargaining power of clients Preview 03:35

Porter's Five Forces framework applied in practice Preview 07:45

The Five Forces model

An introduction to Game Theory Preview 01:36

Zero-sum games - approaching situations with a win-lose perspective Preview 01:32

Non-zero-sum games - considering both cooperation and confrontation Preview 02:45

Tobacco companies - a real-life example of Game Theory application Preview 02:19

Strategy - Game theory

Focusing on the inside of a business - An Introduction Preview 00:45

A company's life cycle model - what should be done at different stages Preview 05:55

Strategy - A company's life cycle model

The quest for a competitive advantage - An Introduction Preview 02:57

The importance of building a sustainable competitive advantage Preview 02:58

The role of resources and capabilities Preview 02:56

Acquiring an actual competitive advantage Preview 02:22

The three main competitive strategies Preview 01:44

Cost leadership - sell cheap Preview 06:35

Differentiation - be different Preview 02:56

Niche (Focus) strategy - find your niche market Preview 03:28

The danger of hybrid strategies Preview 02:43

Strategy - Acquiring a competitive advantage & the three competitive strategies

The types of growth opportunities companies pursue Preview 01:58

Organic growth - building a solid foundation Preview 04:56

Inorganic growth - leveraging M&A transactions Preview 01:56

Horizontal integration Preview 02:34

Vertical integration Preview 04:22

Strategy - Corporate growth strategies

An introduction to SWOT analysis Preview 03:07

SWOT analysis in practice - Starbucks Preview 03:35

Strategy - SWOT analysis

Why a case study on Tesla? Preview 05:38

Tesla's mission and vision statements Preview 02:46

Industry analysis - The electric vehicles market Preview 04:44

More than an auto producer Preview 02:57

Porter's five forces analysis for Tesla Preview 08:40

The company life cycle model Preview 02:29

Why Tesla resembles Apple: A focus on Tesla's competitive advantages Preview 11:46

The relationship between Tesla and SpaceX Preview 02:06

Competitive strategy Preview 03:53

Tesla SWOT analysis Preview 10:58

Personal branding techniques used by Elon Musk Preview 10:49

How Elon Musk's personal branding helped Tesla's business Preview 07:02

What are we going to see next Preview 01:00

Why are managers needed in an organization? Preview 03:19

What makes for a good manager? Preview 04:15

The different types of managerial roles Preview 03:28

A manager's main functions Preview 04:05

Management - An introduction

An Introduction to Planning Preview 01:05

The objectives pyramid Preview 02:11

Creating smart objectives - the SMART framework Preview 02:46

Performing environmental scanning - competitor research at its best Preview 05:04

Financial planning - break-even calculations Preview 03:20

Budgeting Preview 04:41

Project management Preview 03:40

Management - The Planning function

An Introduction to the principles of organization Preview 00:51

The role of Human Resources Preview 03:10

Planning HR needs Preview 02:22

Management - HR introduction

Recruitment of personnel - finding the right people who will help you succeed Preview 03:23

The selection process Preview 03:58

Meeting the candidate Preview 02:04

Management - Recruitment

Onboarding of selected candidates Preview 01:23

The importance of Learning and Development opportunities Preview 02:35

Giving productive feedback to employees Preview 04:29

Organizing the performance appraisal meeting Preview 01:22

Introducing fair compensation mechanisms Preview 03:00

Management - On the job management

Motivating employees - the core principles Preview 02:34

Proven employee motivation tactics Preview 02:56

Stress relief tactics Preview 03:31

Terminating employee contracts Preview 03:41

Management - Motivating employees

Introduction to Marketing Preview 03:07

What is Marketing's role? Preview 01:57

Who works in Marketing? Preview 03:11

Marketing's key processes Preview 04:06

Marketing - An introduction

What is a marketing plan? Preview 02:12

The psychology of customers - needs, wants, and demands Preview 03:37

Conducting marketing research Preview 02:41

The different stages of marketing research Preview 05:11

Collecting Primary Data for Marketing Research Preview 04:40

Performing client segmentation Preview 03:53

Choosing a target customer group Preview 06:26

Marketing - Building a Marketing Strategy

The four Ps of Marketing and their importance Preview 02:22

Marketing - The Four Ps of Marketing

The product concept Preview 02:18

Classifying a firm's products Preview 01:41

The typical product life cycle Preview 04:53

Product branding Preview 03:45

Product packaging Preview 01:57

Marketing - The product concept

The variables influencing product pricing Preview 02:15

The demand curve Preview 02:23

Performing break-even calculations Preview 03:35

Marketing - How to set up an effective marketing mix

Setting up product distribution Preview 02:44

Types of distribution channels Preview 04:19

The advent of e-commerce Preview 02:19

Marketing - How to set up an effective Marketing Mix - Place decision

The essence of marketing promotion Preview 02:26

Creating a marketing campaign Preview 03:45

The importance of social media Preview 00:54

Marketing - How to set up an effective Marketing Mix - Promotion decisions

The four Ps of Marketing - A dynamic concept Preview 03:18

Allocating the funds available for Marketing - The budgeting exercise Preview 01:24

Using KPIs to improve decision-making Preview 02:02

Short-term vs. Long-term marketing goals Preview 03:22

Interpreting and calculating the Customer-Lifetime-Value formula Preview 03:17

Case study: Coca-Cola and Christmas Preview 08:31

Marketing - Growing a brand in the long run

Intro to Tesla marketing Preview 00:56

Tesla's segmentation problem Preview 03:05

A proof of Tesla's brand strength Preview 01:38

Tesla's pricing Preview 00:50

Before or after savings? Preview 04:14

Federal tax incentives for EVs Preview 03:05

Tesla's distribution strategy Preview 04:02

Why do we need to learn Accounting? Preview 05:11

How important is Bookkeeping? Preview 02:34

The essence of Financial Accounting - Why is it helpful to investors? Preview 02:48

The three main statements - An overview Preview 02:14

The ingredients of the P&L statement Preview 06:06

The building blocks of the Balance Sheet Preview 04:40

Revenue recognition principles Preview 02:19

Expense recognition principles Preview 02:02

Historical cost and Fair Value Accounting Preview 02:14

The Accounting equation - A must for anyone who wants to understand financials Preview 02:05

General and subsidiary ledgers - How bookkeeping is organized Preview 01:47

Debits and credits - much easier than it sounds Preview 04:24

The P&L T-accounts Preview 03:01

D&A - How is it calculated Preview 04:27

The double entry bookkeeping principle - You need to understand it well! Preview 05:19

Accounting Case Study Part 1 Preview 10:24

Accounting Case Study Part 2 Preview 07:39

Accounting Case Study Part 3 Preview 07:30

Accounting Case Study Part 4 Preview 08:14

Course Challenge - Build a P&L and Balance Sheet from scratch Preview 01:19

Calculating cash flow and seeing if a business is making money Preview 02:36

Dissecting a cash flow statement Preview 02:09

Cash flow computation techniques - The direct method Preview 01:59

Cash flow computation techniques - The indirect method Preview 03:34

Here's how we can calculate cash flow Preview 06:18

Revenue and expense recognition Preview 01:18

Profit is different than cash - please remember that Preview 06:16

The timing of payments - this is how business owners can improve their cash flow Preview 03:51

The different types of accruals that may arise in an accounting transaction Preview 04:15

Working with financial statements Preview 02:33

Let's take a look at P&G's financial statement Preview 06:53

Who ensures the numbers in financial statements have been prepared correctly? Preview 02:33

The four dimensions of financial statement analysis Preview 01:58

Calculating subtotals, totals and year-on-year growth Preview 01:41

The mechanics of financial statement analysis Preview 03:02

Using Different P&L and Balance Sheet Formats + Horizontal and Vertical Analysis Preview 03:37

Understanding how to calculate "Days": DSO, DPO, and DIO Preview 01:23

Financial ratios that are helpful to investors Preview 07:36

Financial statement analysis in practice: Analyzing P&G's financials (part 1) Preview 06:55

Financial statement analysis in practice: Analyzing P&G's financials (part 2) Preview 04:43

Intro to Negotiation Preview 01:37

Why is negotiation a core managerial skill? Preview 03:19

Why are people bad negotiators? Preview 03:52

Understanding BATNA Preview 04:11

Reservation point and the Bargaining range Preview 02:50

Negotiation: An Introduction

Assessing yourself Preview 04:22

Assessing your opponent Preview 03:23

Assessing the situation Preview 04:49

Negotiation - The importance of preparation

Distributive negotiations (Slicing the pie) Preview 03:23

Distributive strategies (Pie-slicing strategies) Preview 06:38

Interest-based bargaining Preview 03:37

Interest-based negotiation strategies Preview 05:14

Claiming Preview 01:39

Choosing the correct negotiation strategy Preview 03:57

Negotiation - Types of negotiation

Aversive tactics and protecting yourself from them Preview 04:37

Conflict resolution Preview 03:30

Establishing trust Preview 06:23

Broken trust and how to repair it Preview 03:09

Mediums of negotiation Preview 04:12

Negotiation - Negotiation subtleties that will help you in the long run

The negotiation between Disney and Lucasfilm Preview 13:57

Introduction to the six principles of Influence Preview 00:49

Reciprocation Preview 05:05

Consistency Preview 04:09

Social proof Preview 04:25

Liking Preview 05:12

Scarcity Preview 04:10

Authority Preview 04:49

Completing 100% Preview 00:29