Creativity And Innovation For Business

Creativity that Create an Innovative Corporate Culture Using Design Thinking & Problem Solving for the Workplace

Last updated 2022-01-10 | 4.4

- Create a cultural environment that fosters creativity and innovation
- Establish an open idea-sharing program in for employees and managers
- Attract creative and innovative talent

What you'll learn

Create a cultural environment that fosters creativity and innovation

Establish an open idea-sharing program in for employees and managers

Attract creative and innovative talent

Truly "think outside-of-the-box"

Master creative thinking skills and teach them to your team

Implement Design Thinking

a powerful innovation methodology and process

Overcome common blocks that hold organizations back from growth

Use proven processes for generating ideas and brainstorming solutions

Develop a deeper understanding of your users or clients

Create and test prototypes in order to rapidly identify the validity of ideas

Create disruptive innovation and look to the future

* Requirements

* Ability to print course material

Description

Create a cultural environment that fosters creativity and innovation
Establish an open idea-sharing program in for employees and managers
Attract creative and innovative talent
Truly "think outside-of-the-box"
Master creative thinking skills and teach them to your team
Implement Design Thinking, a powerful innovation methodology and process
Overcome common blocks that hold organizations back from growth
Use proven processes for generating ideas and brainstorming solutions
Develop a deeper understanding of your users or clients
Create and test prototypes in order to rapidly identify the validity of ideas
Create disruptive innovation and look to the future

Course content

6 sections • 42 lectures

Welcome and Introduction 3 lectures

Welcome Preview 03:45

In this lecture we will go over what you will learn as well as the importance of creativity, innovation, and problem solving. The instructors will also be introduced.

Benefits of an Innovation-Friendly Environment Preview 05:08

Learn how creating a creative culture and encouraging innovation can impact your organization.

Questions, Resources and Meet the Instructors Preview 00:41

Creative Thinking 9 lectures

Creative Thinking: Re-framing and Mind Mapping Preview 03:45

In this lecture we will go over strategies to gain insight through new perspectives and how to use mind mapping to think abstractly, rather than linearly.

Exercise: Creative Thinking Part 1: Reframing and Mind Mapping Preview 02:12

Creative Thinking: Insights and Flow Preview 05:34

In this lecture we will go over the process for stimulating insights and key factors for creating an environment that stimulates creativity-inducing flow states.

Exercise: Creative Thinking Part 2: Insights and Flow Preview 04:54

The Importance of Happiness, Play, and Idle Time Preview 04:39

In this lecture we will go over counter-intuitive needs that exist that will increase overall organizational success and stimulate creativity, including encouraging play, allowing for idle time, and focusing on the overall happiness of staff.

Exercise: The Importance of Happiness, Play, and Idle Time Preview 01:16

The Importance of Rewarding Creativity Preview 04:45

In contrast to most corporate environments, a creative corporate culture requires all levels of staff and management to feel comfortable with and appreciated for sharing ideas. Rewarding creativity ensures the best ideas are brought to the table.

Exercise: Rewarding Creativity and Risk Taking Preview 02:32

The Power of Questions Preview 04:27

Explore the power of trigger questions, such as “how to”, and “what if”, which stimulate the mind to see possibilities and how to apply it to the work environment.

Developing a Creative Work Environment and Team 10 lectures

Developing Creativity in Individuals Preview 05:11

In this lecture we will go over tools and tips for individuals to develop their own creativity, such as establishing motivational rituals, Hypnopompic States, embracing failure, taking breaks, writing things down and much more.

Exercise: Developing Creativity for Individuals Preview 03:45

Creating a Creative Physical Environment Preview 05:26

In this lecture we will go over tools and tips for enhancing the physical working environment in ways that studies have shown to enhance creativity, including noise, colors, lighting, and social setting.

Exercise: Creating a Creative Physical Environment Preview 03:18

Empowering Creative Teams Preview 07:11

In this lecture we go over tips for empowering creative teams by providing the work environment, time, and structure for creative time, as well as tools for creative meetings.

Exercise: Empowering a Creative Team Preview 03:28

The Importance of Diversity Preview 06:11

In this lecture we go over the importance of having a diverse creative team, including diverse backgrounds, experience, personalities, and seniority, as well as interdepartmental collaboration and bringing in outsiders to create a creative and innovative environment.

Exercise: The Power of Diversity Preview 03:54

Develop an Idea-Response Process Preview 05:11

In this lecture we go over the importance of establishing a system for collecting, responding to, and implementing ideas.

Exercise: Develop an Idea-Response Process Preview 02:42

Overcoming Creativity Blocks 2 lectures

Overcoming Creativity Blocks Preview 05:35

In this lecture we will addresses common workplace obstacles to creativity, such as meetings, email, micro-managing and interruptions.

Overcoming Problem-Solving Blocks Preview 05:26

In this lecture we will address cognitive biases that inhibit the ability to see solutions to problems, including functional fixedness and mental set.

Design Thinking Methodology and Process 14 lectures

Why Design Thinking? Preview 05:55

In this lecture you will learn why this simple, non-linear problem-solving methodology used by designers can unlock innovation in your organization. Learn how it works, why it works, and the 5 phases of the model.

Exercise:Design Thinking Preview 02:39

Step 1: Empathize with the End User Preview 05:45

In this lecture you will learn why empathizing with and developing an understanding of your user or customer is vital in order to create effective innovation. You will also learn strategies for researching, including immersion, observation, and interviewing.

Exercise: Step 1: Empathize with the End User Preview 06:10

Step 2: Define the True Problem Preview 04:51

In this lecture you will learn how analyze what you’ve learned and use it to hone in on the true problem, based on the perspective of your customers.

Exercise: Step 2: Define the problem Preview 04:11

Step 3: Ideate and Brainstorm Preview 05:15

In this lecture you will learn how to take what you’ve learned and generate creative ideas using strategies that avoid common road blocks to creative ideation.

Exercise: Step 3: Ideating and Brainstorming Preview 03:00

Brainstorming Process Preview 05:38

In this lecture you will learn a powerful process for conducting group brainstorming sessions that encourage openness, divergent thinking, and big ideas.

Exercise: Brainstorming Process Preview 02:53

Step 4: Prototype Solutions Preview 05:26

In this lecture you will learn how to explore inexpensive, scaled down, rapid methods to prototype selected ideas, allowing your team to explore their ideas and further identify top ideas for testing.

Exercise: Step 4: Prototyping Solutions Preview 03:04

Step 5: Test, Implement and Assess Preview 05:40

In this lecture you will learn how to implement selected ideas by using prototypes in the real world, with clients. Assess user experience and success of the concept, leading to the next round of ideas, problem clarification, and prototyping.

Exercise: Step 5: Testing and Assessment Preview 05:32

Looking to the Future 4 lectures

Disruptive Innovation Preview 05:30

In this lecture we will help you look to the future to anticipate changes within your own industry, as well as innovation in other industries that will change the landscape for your industry. Explore the possibility of creating revolutionary innovation in your industry, before the next generation of information and technology-savvy entrepreneurs disrupt your industry.